A $4Bn Bet That Was 15 Years Early
Former Constellation Brands CFO David Klein sits down at CannaBev Summit 2026 with two decades of beverage industry lessons for the THC drinks category. Klein was CFO during Constellation's $4bn investment in Canopy Growth in 2017 and its exit in 2024 — his read is that the thesis was right and 10 to 15 years early.
We get into what he'd tell the category now: think like a challenger brand instead of copying alcohol's instincts, stop fighting over shelf space before the category exists, and obsess over distribution the way Constellation did in taking Modelo from the import aisle to the…
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