The Gen Z Perspective: Marketing Insights from a College Intern
Ever wonder what Gen Z really thinks about your social media presence? This eye-opening conversation between Claire Duarte and Emma, The Columbia Mom's first college intern, pulls back the curtain on the significant generational divide in digital marketing and social media usage.
Fresh from her freshman year at Salisbury University where she studies communications with a marketing minor, Emma offers a rare, unfiltered perspective on what makes Gen Z tick online. Her verdict? TikTok reigns supreme while Instagram Reels are decidedly "millennial." The authenticity gap between platforms becomes…
The skinny
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