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Latest / Ecomm Breakthrough

He Sold to Thrasio… Then Bought His Business Back After They Wrecked It

In today’s episode, we’ll dive into a fascinating twist on the e-commerce journey — what happens when you buy back the very brand you once sold. Ben will share the lessons, emotions, and strategic insights behind exiting — and then re-entering — your own business.

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> Here’s a glimpse of what you would learn….

Ben Leonard's entrepreneurial journey with Beast Gear, from initial investment to seven-figure exit.

Challenges faced after selling Beast Gear to Thrasio, including mismanagement and loss of brand identity.

Importance of effective inventory management and the…

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