Latest / RedTech daily podcast - Powered by AI / Good to Great insights, Butler/Till & iHeartMedia's audio ad innovation

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Good to Great insights, Butler/Till & iHeartMedia's audio ad innovation · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech daily podcast, powered by artificial intelligence.
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  I'm Marguerite Clark, bringing you the latest news in the world of radio broadcast and
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  digital audio.
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  Today, we'll explore the importance of knowing your market and owning the moment, and we'll
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  dive into Butler/Till and iHeartMedia's completion of an innovative audio ad campaign.
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  In today's feature "Good to Great Lesson #25: Know your market.
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  Own the moment," Ken Benson emphasizes the significance of deeply understanding your
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  community beyond just ratings and research.
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  He highlights how local radio stations can thrive by recognizing the emotional context of
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  their audience.
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  Benson uses KINK in Portland, Oregon, as an example, showcasing how they revitalized
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  community spirit post-COVID-19 with a campaign celebrating local culture, demonstrating the
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  power of meaningful local programming.
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  In collaboration with iHeartMedia, Butler/Till has completed the advertising industry's first
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  agentic streaming audio campaign.
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  This innovative campaign used artificial intelligence agents to purchase premium
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  streaming audio inventory, adhering to objectives and governance set by the
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  advertiser.
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  The campaign, run for an unnamed U.S.
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  agricultural solutions company, achieved a 42% increase in efficiency compared to traditional
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  direct-buying methods.
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  iHeartMedia plans to expand this model to broadcast radio later in 2026, potentially
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  revolutionizing media transactions.
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  That's all for today's episode of the RedTech daily podcast.
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  For more in-depth coverage and to read the full articles, visit us at redtech.pro.
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  Thanks for tuning in, and we'll catch you next time!