Episode 728: Building a Successful Floral Tourism Destination, with Lori and Jim Bochner of Bochner Farms in Indianola, Iowa
https://youtu.be/EB6eWif0mio?si=pfsFql-4xDnbwBWN The Bochner family lived in the Des Moines, Iowa, suburbs for many years, in a house surrounded by a beautiful flower garden. As gardeners with other careers, Lori and Jim never dreamed of packing up everything, moving to rural Iowa, and growing thousands of flowers on a farm. Today, they consider Bochner Farms an "unplanned accident" that emerged from 50 acres of raw land originally intended for weekend camping, fishing, hiking and sitting around the campfire -- you know, an outdoor escape from city life. One year after buying the land, Lori…
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