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The Sales Genius of Benjamin Franklin
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Benjamin Franklin is known as an inventor, printer, scientist, and Founding Father. In this episode, we look at him through a lens he rarely gets credit for - and I had no idea about: sales savant. Turns out, Franklin was a master persuader who sold ideas, institutions, French support for the American Revolution, and ultimately consensus around the U.S. Constitution.
Through stories from his autobiography and things I dug up from 100+-year-old sales books and magazines, we explore Franklin’s sales philosophies that you can use today.
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