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478: Numbers: CFO Leadership's Lightning in a Bottle | Sebastien Martel, CFO, BRP

It was late for a workday (perhaps after 9:00 p.m.) when Seb Martel shared his team's candid findings with a collection of top managers tasked with assessing the economic downturn's likely impact on BRP's business. As a manufacturer of popular vehicles for snow and water, BRP had a management that was naturally concerned that the downturn could wallop BRP's recreation-minded customers, depressing sales and raising doubts about whether BRP would meet its debt covenants.

Still, the question that remained top-of-mind for Martel was a question that the downturn posed to industry at large: "Is…

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