Latest / Becker’s Healthcare Podcast / Leading Through Change in Healthcare Finance with Edward Bleacher
Transcript
- 0:00This is Madeline Ashley with the Becker CFO
- 0:02and Revenue Cycle podcast, and I'm excited to
- 0:05be joined today by Edward Bleacher, CFO of
- 0:07Saint Christopher's Hospital for Children's in Philadelphia.
- 0:10Edward, thanks for joining me. Thanks, Patty. It's
- 0:13my pleasure.
- 0:14So before we begin, do you mind sharing
- 0:16with our listeners just a little bit more
- 0:18about yourself, and Saint Christopher's?
- 0:21Sure. So I've been at, health care for
- 0:24a little little more than thirty years, in
- 0:26a number of different roles.
- 0:28Really worked my way up from, early financial
- 0:31analysts all the way through chief financial officer,
- 0:33and and I've had the pleasure of experiencing
- 0:36a lot of,
- 0:37you know, twists and turns in, health care
- 0:40industry along the way. And, happy to be
- 0:42here at Saint Christopher's today. I've been here
- 0:44a little more than five years
- 0:46and, got here a little bit, after about
- 0:49a year after bankruptcy. And so we spent
- 0:51the better part of five years
- 0:53really digging in, rolling up sleeves,
- 0:56steering and saving Saint Christopher's,
- 0:58and, most recently focused on long term strategy
- 1:02and sustainability.
- 1:04Wonderful. Thank you so much for sharing that.
- 1:06So my first question for you, as you
- 1:08said, you've been in the industry for a
- 1:10few years.
- 1:11So as we are now in 2026,
- 1:13could you share with me maybe
- 1:15a few financial trends or shifts that you're
- 1:17keeping a close eye on, and why these
- 1:20trends are so important to you in your
- 1:21role?
- 1:23Thanks, Patty. That's a really timely question, and
- 1:25I think,
- 1:27as many of us have experienced in in
- 1:29recent,
- 1:30time,
- 1:31you know, more churn than usual in health
- 1:34care health care finance,
- 1:36particularly as it relates,
- 1:38to both local pressures, regional pressures, as well
- 1:41as regulatory
- 1:42issues.
- 1:43As all know,
- 1:45the HR one or the big beautiful bill
- 1:47is looming, in some cases starting to be
- 1:50enacted.
- 1:51So,
- 1:52I'm sure most, if not all of us,
- 1:54are keeping tabs on the best information we
- 1:57have in order to be as nimble as
- 1:59possible.
- 2:00So as we're as we're gleaning, insight into
- 2:03the general direction that might take, I think,
- 2:06it's important to be,
- 2:08you know, tracking that as as best possible.
- 2:11Otherwise, you know, understanding as best we can
- 2:14or quantifying downstream impacts
- 2:17of non renewal of ACA subsidies, things of
- 2:19that nature have been top of mind.
- 2:22In addition,
- 2:23hiring contractions and downsizing
- 2:25of labor forces and health care as a
- 2:28sector
- 2:29in terms of what that's going to do
- 2:31to overall economics,
- 2:32within,
- 2:34the rest of the cycles. So one hand
- 2:36washes the other.
- 2:38Again, regulatory
- 2:39sort of relief of the Medicaid programs and
- 2:41things of that nature,
- 2:43lead to,
- 2:45less coverage or more difficulty in gaining coverage
- 2:48and then having higher levels of unemployment or
- 2:51lower jobs in in the availability,
- 2:55of hiring, if you will, or higher unemployment,
- 2:58leads to higher levels of folks looking to
- 3:00get into those programs. So, it adds pressure
- 3:03in both directions.
- 3:04Those are those are some of the higher
- 3:06sort of trends that I'm looking at on
- 3:07a regular basis.
- 3:09Yeah. No. Definitely a lot to keep an
- 3:11eye on right now. How would you say
- 3:12that you and your finance team are working
- 3:14to just keep up to date with everything
- 3:16that that's coming at us left and right
- 3:18here, just to stay nimble and ready to,
- 3:21you know, tackle some solutions.
- 3:24I tell you, it's Maddie, it's a real
- 3:26challenge these days. Right? I I think, we're
- 3:28all used to change in health care. That's
- 3:30really the one constant.
- 3:33And, with that said, you
- 3:35know, the the sources of information are critical,
- 3:39and constant,
- 3:40up
- 3:41upkeep and and, regular recurrence of communication is
- 3:45is incredibly important. So,
- 3:47again, gaining insight into as best, you know,
- 3:49from diverse sources helps,
- 3:52really to create a a general direction,
- 3:54as those things crystallize over time,
- 3:57where,
- 3:58long term financial models were once
- 4:01a nice to have. They've become a necessity.
- 4:04Yeah. And the degree of detail within those
- 4:06long term models,
- 4:08has become much more,
- 4:10specific,
- 4:12with specific assumptions along the way. And those
- 4:14assumptions need to be,
- 4:16iterative in nature because, again,
- 4:19information changes across time. And so Yeah.
- 4:23I think the the the real,
- 4:26you know, the real message here is to
- 4:28be,
- 4:29active, much more active, than you than we
- 4:32were in the past.
- 4:33And and that really is a challenge in
- 4:35terms of how much time we take for
- 4:38tactics as opposed to strategy work. So, again,
- 4:42it becomes more and more difficult to to
- 4:44focus on the down the road when you're
- 4:46you're, knee deep in today issues.
- 4:49No. Definitely some some good, insights there for
- 4:52sure. I wanna shift gears a tiny bit
- 4:54now. You mentioned, at the very beginning of
- 4:56the podcast,
- 4:57that you joined kind of amid, you know,
- 5:00just after the whole bankruptcy thing. So just
- 5:03for our listeners,
- 5:04Saint Christopher's
- 5:06Hospital for Children,
- 5:08and keep me honest here. Filed for bankruptcy
- 5:10in 2019. Correct?
- 5:13Filed in 2018. Came out in 2019.
- 5:16I joined around December 2020.
- 5:18Okay. So 2018 is when it was filed,
- 5:20came out 2019, just to reiterate.
- 5:22Could you share with me maybe some of
- 5:25the lessons that have been learned? What financial
- 5:27changes were most critical to stabilizing the hospital?
- 5:31Any anything secret sauce that you might have?
- 5:33Yeah.
- 5:34I mean, a lot of it's a lot
- 5:36of it's not so much secret sauce as
- 5:38it is execution.
- 5:39Sure.
- 5:40You know,
- 5:41cash becomes
- 5:43critical more so critical than,
- 5:45atypically. Typically, you've got a a good nest
- 5:47egg put aside. You've got substantial days cash
- 5:50on hand,
- 5:51and, you're you've got some time to work
- 5:53with that. You know, coming out of bankruptcy,
- 5:56it's much more,
- 5:58detail oriented in terms of
- 6:00where the uses of cash are. And,
- 6:03it's not much different today in terms of
- 6:05decision making around for strategies,
- 6:08going forward.
- 6:09You've gotta be far more critical,
- 6:11than you would expect, in terms of how
- 6:14you're using your cash.
- 6:15You've got to hold,
- 6:17the line in terms of return on investments,
- 6:20anticipated,
- 6:22value,
- 6:23upstream in terms of of the few bets
- 6:25that you have when you're coming out. And
- 6:28again,
- 6:30you've gotta reestablish
- 6:32continuity in the market, from that perspective. You
- 6:34come out with a bit of a bad
- 6:36aura from bankruptcy because,
- 6:39the the neighborhoods and the region are not
- 6:42exactly sure your stability
- 6:44and whether to trust you with, in our
- 6:46case, their children or or trust you as
- 6:48a patient.
- 6:50In terms of longevity of care,
- 6:52reestablishing
- 6:53that is core,
- 6:55in terms of, embracing your your neighborhoods and
- 6:58communities and and getting families to trust you
- 7:01again, to come and and get care.
- 7:03Yeah. And could you share with, myself and
- 7:06the listeners, how things are looking now at
- 7:08the at the hospital? Anything in terms of,
- 7:10you know, big opportunities, smart growth you're looking
- 7:13at? What's the future look like?
- 7:15Yeah. No. I think those are great questions.
- 7:17And I think, again, as we've we've come
- 7:19down the road quite a bit from the
- 7:21early days of of,
- 7:23day to day work to really looking at
- 7:26strategic growth and and, a longer term strategy
- 7:29plan of sustainability.
- 7:32The early conversation,
- 7:33again, sort of off to the side in
- 7:35terms of,
- 7:36some of the headwinds.
- 7:38When we look at, you know, really smart
- 7:41growth, what we're looking at is what our
- 7:43market affords us in terms of,
- 7:47penetration. Right? So where's our where our service
- 7:49lines are, how much market,
- 7:51we we sort of own today,
- 7:53what our leakages, where our keepages
- 7:55from, internal referral sources,
- 7:58diagnostic sort of connections, as well as our
- 8:01ability to motivate and influence,
- 8:03in terms
- 8:04of our brand or affiliations,
- 8:06again, primary relationships with families and and, where
- 8:10they're making choice at the end of the
- 8:13day. So,
- 8:14again, continuity and consistency has a lot to
- 8:17do with that. Outreach
- 8:19connection with neighborhoods and grassroots
- 8:22has a lot to do with it.
- 8:24Soft connections with independent referring sources,
- 8:28obviously, in a
- 8:30legal way is important to us.
- 8:33Again, building long longstanding
- 8:35relationships going forward. And as well,
- 8:38building on,
- 8:40a brand with Saint Christopher's is helpful.
- 8:43It's been around for a hundred and fifty
- 8:45years, and so a lot of a lot
- 8:47of, the area knows it well.
- 8:49And it's it's really reestablishing
- 8:51that trust.
- 8:53And,
- 8:54and, again, I think,
- 8:57in a broader in a broader spectrum, acquisition
- 9:00as a as a as a possibility of
- 9:01growth
- 9:02is important.
- 9:04But, again, I think in today's environment,
- 9:06that acquisition
- 9:07as as, scale
- 9:09has to come with an immediate ROI to
- 9:12it. It can't just be for the sake
- 9:14of of gaining scale. I think there was
- 9:16a lot of that, in the past,
- 9:19where, folks made bets on scale as a
- 9:21way to to enhance growth,
- 9:24and found that,
- 9:26some of those so some of that growth
- 9:28didn't garner the type of margin enhancement that
- 9:31it was looking for,
- 9:33simply by,
- 9:34adding size.
- 9:35Yeah. But it's fair to say that the
- 9:38the hospital is on the the up and
- 9:39up, essentially.
- 9:41Yes. It is. Yes. It is. Wonderful.
- 9:43And you touched on service lines a little
- 9:45bit there. So I guess top of mind
- 9:46for me, what service lines do you feel
- 9:48are going to be, you know, primary drivers
- 9:50for financial sustainability in the next few years?
- 9:54Yeah. I mean, for sure, you're looking at
- 9:56things that, generate positive,
- 9:59contribution margins. So, again,
- 10:02when you're talking about adding volume, you're adding,
- 10:05margin with that volume. Yeah. Again,
- 10:08these are things of that, already contribute positively
- 10:12to indirect cost. So, again, financially,
- 10:14we're targeting those sorts of things.
- 10:17And typically, those are surgical services,
- 10:20of, varied,
- 10:22components. And so, again,
- 10:24within children depending on the level of complexity.
- 10:28Sure. You know, those surgical services vary pretty
- 10:30widely.
- 10:31I think and and,
- 10:33in this,
- 10:34segment of the industry,
- 10:36we look at things like,
- 10:38cardiac, orthopedics,
- 10:41GI,
- 10:42those sorts of things. There's Yeah. There's a
- 10:45fair amount of dollars to be made in
- 10:47otolaryngology,
- 10:48your ENT,
- 10:49and and those sorts of things while
- 10:52more voluminous,
- 10:53but there is money to be made there.
- 10:56Yeah. And then, again, higher end surgeries,
- 10:59like cardiothoracic
- 11:00or neurosurgical,
- 11:02things like that. Also,
- 11:05good moneymakers,
- 11:07but, require
- 11:09significant investment.
- 11:10And so Sure. The return on investment,
- 11:12it will be there,
- 11:14but it's maybe longer term than some of
- 11:16the other things. Right. Those are a little
- 11:18more niche, essentially. Yeah. From your perspective, you
- 11:21know, as a CFO in in a children's
- 11:23health care setting,
- 11:24what leadership mindset for for fellow,
- 11:28financial leaders
- 11:29is important
- 11:30this year, maybe even into next year, again,
- 11:32as we just navigate these ongoing headwinds?
- 11:36Yeah, buddy. That's that's great. I I think,
- 11:39some of this is tried and true. Leaders
- 11:41need to be flexible.
- 11:42They need to be nimble. They need to
- 11:44create partnerships,
- 11:46from that perspective. I think
- 11:48in as I mentioned earlier, there's a lot
- 11:50of
- 11:52bigarity, if you will, to
- 11:54the information we get until it really, you
- 11:57know, becomes crystallized.
- 11:58So you've gotta you've gotta make the best
- 12:00decisions with the information you have at the
- 12:02time and continue to to move with that
- 12:05over the course of,
- 12:07crystallization.
- 12:08Right? Yeah. So, I think the other components
- 12:11of that is mentioned is that we're in
- 12:13an era, if you will, of efficiency
- 12:16and productivity,
- 12:18at its highest peak. And in order to
- 12:20achieve that, partnerships are important.
- 12:23Yeah. CFOs are not, driving efficiency,
- 12:27let's say, in operating areas. We're not choosing,
- 12:31staffing shift by shift for nursing. Right? So
- 12:34so having the the partnerships with other leaders
- 12:37within your organization
- 12:39that can help proliferate,
- 12:41financial acumen and finance,
- 12:43financial stewardship as a culture
- 12:46in your organization is critically important.
- 12:49I think it's been important. I think it's
- 12:50ever more so,
- 12:52nowadays when there is so much pressure on
- 12:55on margins into the future.
- 12:57Some incredible advice there. Well, Ed, it was
- 12:59such a pleasure getting to chat with you.
- 13:01I, really appreciate you taking the time and
- 13:03excited to connect again sometime soon.
- 13:06It was it was my pleasure. Thank you
- 13:08so much. Thank you.