Purpose Over Product: The Brand-Building Playbook of Paulie Dery and Victoria Lozano
What does it take to build a brand that stands out without getting caught in a race to the bottom? In this guest-only episode of Adspeak by ADWEEK, Paulie Dery, CMO at AG1, and Victoria Lozano, CMO at Crayola, share how brands can move beyond product benefits to create deeper consumer connections and lasting cultural relevance.
Recorded live at BrandWeek, the conversation explores how to protect premium positioning against cheaper alternatives by giving consumers something meaningful to believe in. Paulie and Victoria discuss building authentic communities, embedding products into existing…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.