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Why you need the I4JM in your life - Interview with Mark Smith and Ray Gerber
Today’s episode of the Punk CX podcast features a discussion I recently had with Ray Gerber and Mark Smith, Co-Founders of the Institute for Journey Management (I4JM). We talk about customer journeys, where most people go wrong with them, some examples of customer journeys done right, where AI fits into all of this, the backstory to the Institute for Journey Management, the problem they are trying to solve, and their plans for the coming year.
Disclosure: I’ve known Mark and Ray for sometime now and have a huge amount of respect for what they have achieved in the past and what they are aiming…
The skinny
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