AI in Retail & E-Commerce: Insights from NetElixir CEO at eTail West

Omni Talk Retail · Feb 26, 2025 · 10m · transcript

We’re live from eTail West in Palm Springs with NetElixir CEO Udayan Bose, who breaks down the latest innovations in AI-driven retail marketing. From predictive analytics to strategic experimentation, Udayan shares how brands can increase revenue, optimize Google and Meta ad spending, and navigate the digital marketing evolution.

🔹 [0:14] Live from eTail West: Introducing NetElixir and its mission

🔹 [1:06] Udayan’s 19-year journey with eTail and key industry shifts

🔹 [2:30] How NetElixir pioneered AI-driven customer acquisition

🔹 [4:16] Top concerns for retailers: margin compression and AI…