169. Avant-Garde EV Company to Build in the US
While you may not have heard of Polestar, its exceptional performance, unique buying experience, and commitment to sustainability enables this novel brand to “intercept” its customers.
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Headquartered in Sweden and built with Scandinavian minimalism in mind, Polestar offers a friction-free, primarily digital EV buying experience which includes boutique showrooms in areas with high foot traffic—a contrast to the traditional car lot. The company recently unveiled its first electric performance SUV, the Polestar 3, which is produced in United States.
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With a focus on supply chain traceability…
The skinny
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