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#125 Why Most Consultation Calls Fail (And What To Do Instead) with Steve Fretzin
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Most lawyers are highly skilled… but many still struggle with business development because traditional sales tactics feel uncomfortable, pushy, or transactional.
In this episode, Sylvia sits down with Steve Fretzin to unpack why most consultation calls fail, how buyer behavior has changed, and what professionals need to understand about sales today. They discuss trust-building before the first call, LinkedIn visibility, thought leadership, better discovery conversations, and how to guide potential clients without sounding salesy.
Steve also shares his “sales-free selling”…
The skinny
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