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AI Upgrades, Streaming Innovations, and Futuri's New TopLine Features · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech daily podcast, powered by artificial intelligence.
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  I'm Marguerite Clark, and today, we're diving into some exciting advancements in the world of
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  broadcasting and digital audio.
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  Here's what's on the docket for episode number 312: we'll explore how broadcasters can enable
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  Automatic Safety Alerts in D.A.B., Wheatstone's new Linux-based streaming appliance set to
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  debut at I.B.C.2025, Super Hi-Fi's boost in A.I.
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  system speed for broadcasters, Beasley's podcast distribution through Art19, Pillar
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  Media's Star stations on connected TVs, new features in Futuri's TopLine, and Jim Bakker
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  leading Orban sales in Middle East Africa and southern Europe.
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  Alerting the public to emergencies has traditionally relied on 3GPP technologies, but
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  these methods aren't always reliable.
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  Enter Automatic Safety Alerts in D.A.B.
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  This new tool allows broadcasters to instantly inform the public of emergencies using D.A.B.
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  VHF frequencies, independent of internet or telecom connections.
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  Emergency messages can override regular programming, ensuring crucial information
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  reaches the right areas.
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  Receivers automatically switch to designated emergency audio, with a new locating coding
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  system narrowing alerts to a 1-square-kilometer resolution.
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  This innovation in D.A.B.
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  enhances public safety and demonstrates broadcasters' leadership in community
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  protection.
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  Wheatstone is set to introduce the Wheatstream Duo, a Linux-based streaming appliance, at
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  I.B.C.2025.
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  This 1 rack unit device combines stream provisioning, audio processing, and metadata
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  support for two input channels with four outputs each.
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  Wheatstone highlights the appliance's Linux reliability at a cost akin to a personal
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  computer.
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  Key features include optimized audio processing for streaming, an HTML5 web interface, and
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  compatibility with analog, digital, and Audio over IP studios.
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  It's metadata agnostic, working seamlessly with standard content delivery networks and
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  streaming platforms, streamlining the workflow from automation to content delivery.
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  Super Hi-Fi has rolled out a major upgrade to its artificial intelligence platform, tripling
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  system speeds across its Radio Operating System.
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  This update introduces new artificial intelligence models, retrains existing ones,
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  and optimizes code and backend pipelines.
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  Previously, broadcasters faced a 30-minute delay for tasks like voice tracks to air, but
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  the upgrade cuts this to 10 minutes, allowing near-real-time content insertion.
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  CEO Zack Zalon emphasizes that these improvements enhance operational speed and
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  production quality, enabling broadcasters to deliver time-sensitive content more
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  efficiently.
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  Beasley Media Group has inked a deal with podcast distribution platform Art19, part of
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  Amazon's media empire.
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  This new alliance will see Beasley's podcasts and on-demand radio shows migrate to Art19's
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  robust infrastructure.
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  This move aims to unlock new revenue streams and offer advertisers enhanced reach and deeper
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  analytics.
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  Beasley's Chief Content Officer, Justin Chase, highlights this as a crucial step in their
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  digital transformation, while Art19's Andy Slater emphasizes the benefits of combining
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  Beasley's premium content with Art19's advanced tools.
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  Pillar Media has launched dedicated connected TV applications for its STAR-branded radio
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  stations: Star 99.1, Star 93.3, Star 101.5, and The New FLO 107.1.
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  Available on Roku, Apple TV, Fire TV, and Android TV, these apps were developed by All In
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  Media, part of Xperi.
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  The move addresses listener demand, as over 70% of Star listeners own a smart TV.
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  This expansion aims to provide encouragement, hope, and peace to audiences wherever they are.
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  These connected TV apps mirror the look and feel of Pillar's existing mobile applications
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  and offer access to live radio streams, promotional content, and donation prompts.
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  Users can easily access different formats like Star 99.1's HD2 Gospel variant and FLO Positive
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  Hip-Hop.
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  Part of a broader strategy, this initiative responds to listener habits and aims to meet
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  audiences on platforms they already use.
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  Director of Digital Content Cari Kates emphasizes that the new TV apps are part of a
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  long-term strategy to serve audiences across platforms.
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  While initially mirroring the mobile experience, future content offerings will
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  evolve based on audience feedback.
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  With AIM's technical support, these apps provide unique functionality not seen in other
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  radio apps for TV.
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  Success will be measured by engagement and mission-driven outcomes.
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  Futuri has added new features to its TopLine ad sales intelligence system.
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  The enhancements include CRM integration and AI-driven automation, allowing sales teams to
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  deliver custom client research and presentations directly from their CRM.
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  This eliminates the need for multiple research tools and speeds up the sales process.
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  New features offer seamless integration with Salesforce and HubSpot, automatic personality
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  profiling, and AI-designed presentations.
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  These upgrades aim to empower sales teams to present smarter and close deals more
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  efficiently.
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  Jim Bakker has been appointed by Orban to oversee sales in the Middle East and Africa, as
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  well as in France, Italy, Spain, and Portugal.
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  Mike Pappas, senior vice president of global sales, praised Jim's extensive industry
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  background, having represented brands like Klotz, Harman, and Lectrosonics.
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  Jim expressed excitement about joining Orban in its 50th anniversary year and looks forward to
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  engaging with customers at the upcoming I.B.C.
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  That's all for today's episode of the RedTech daily podcast.
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  For more in-depth articles and the latest news in the world of broadcasting and digital audio,
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  head over to redtech.pro.
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  Thanks for tuning in, and we'll be back with more tomorrow.