Latest / Ecommerce Playbook: Numbers, Struggles & Growth
How to Sell the Right Products. Plus: How to Think About High-SKU Businesses.
Success on Facebook is as much about what you sell as it is about how you sell it. In this episode, Richard and Taylor talk about an overlooked aspect of paid social success: merchandising your ad account. Then, they dip into the podcast mailbag and give some advice to a listener who runs a high-SKU online retail business.
Show Notes:
Taylor’s video on ad account merchandising: https://bit.ly/3DxveIC
Richard’s article on creative, featuring the product Venn diagram: https://bit.ly/3HNNQ9t
CTC Articles on Performance Max: https://bit.ly/3HtTfBg
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