The ROAR Podcast: Thayer Lavielle
When Thayer Lavielle set out to build a research practice around women as fans, athletes, and executives, the problem wasn't interpreting the data. It was that the data didn't exist. She describes searching for insight on women as insurance buyers and turning up a single study from 2003. Six years after launching The Collective in the wake of the U.S. women's national team's World Cup win, that gap has been filled with dozens of proprietary reports, a think tank spanning thirty academic researchers, and — by the organization's own accounting — close to a billion dollars in unlocked investment…
The skinny
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