Inside Asha Sharma's Overhaul of Xbox | Fortune Daily
Read Sebastian's article: https://fortune.com/2026/10/20/the-non-gamer-ceo-racing-to-save-microsofts-xbox/
Microsoft handed the Xbox controller to someone who doesn't play video games.
Asha Sharma became CEO of Microsoft Gaming in February after running businesses at Meta and Instacart, but she has no background in gaming. Since then, she has consolidated studios and cut nearly 2,000 jobs. Xbox runs a profit margin of about 3%, the PlayStation 5 has outsold it roughly three to one, and Microsoft is putting its biggest bets on AI. So is Sharma saving Xbox, or getting it ready to sell?
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