Latest / Hurdle with Emily Abbate / #HURDLEMOMENT: 2022's Health & Fitness Trends, Revealed

Transcript

#HURDLEMOMENT: 2022's Health & Fitness Trends, Revealed · Hurdle with Emily Abbate

0:00
Speaker 1: It is great to have access to amazing fitness tech.
0:03
Speaker 1: It is great to have access to cool food trends.
0:06
Speaker 1: But if we can't have as many people as possible
0:10
Speaker 1: getting access to great, affordable healthcare, none of the other
0:13
Speaker 1: stuff really matters.
0:29
Speaker 2: Hello. Hello, Emily Abadi, Here coming to you from the
0:33
Speaker 2: Ages Studio. You are listening to Hurdle, a wellness focus
0:37
Speaker 2: podcast where I connect with everyone from your favorite athletes
0:40
Speaker 2: to top experts and industry CEOs about their highest ties,
0:44
Speaker 2: toughest moments, and everything in between. We all go through
0:48
Speaker 2: hurdles in life, and my goal through these discussions is
0:51
Speaker 2: to empower you to better navigate yours and move with
0:54
Speaker 2: intentions so that you can stride towards your own big
0:57
Speaker 2: potential and of course have some fun along the way.
1:02
Speaker 2: For this week's installment of Hurdle Moment, I am chatting
1:05
Speaker 2: with Kate Speed's. She is the general manager over at
1:08
Speaker 2: Welling Goood and she is here to talk to me
1:11
Speaker 2: all about well and Goods twenty twenty two wellness trends
1:15
Speaker 2: every year. As she talks to us about in the episode,
1:18
Speaker 2: the editorial site comes together to highlight the coolest, the biggest,
1:23
Speaker 2: the baddest, the things that we need to know about
1:26
Speaker 2: going in to a new year, and this year, a
1:29
Speaker 2: lot of these are super interesting. We talk about concierge,
1:32
Speaker 2: medicine and the cycling boom, to AI fitness and all
1:36
Speaker 2: things pelvic floor. I mean, this discussion has a lot
1:39
Speaker 2: of goodness in it and a lot of interesting takeaways.
1:43
Speaker 2: And if you've been a hurdler for some time, then
1:45
Speaker 2: you know that this is actually Kate's second appearance on
1:49
Speaker 2: the show. So thanks so much Kate for indulging us
1:53
Speaker 2: once again. We are inching toward a holiday a weekend,
1:57
Speaker 2: whether or not you are celebrating, make sure with everything
2:00
Speaker 2: going on that you stay safe, have fun, enjoy the
2:04
Speaker 2: little moments, and find the small winds because I know
2:06
Speaker 2: that the holidays can be a lot of things for
2:09
Speaker 2: a lot of people. I also want to make sure
2:12
Speaker 2: that I tout the hurdle socials. Make sure you're following
2:15
Speaker 2: along with hurdle over on social media. The WNBA may
2:18
Speaker 2: or may not have tweeted hurdle the other day and
2:20
Speaker 2: I kind of lost my mind and I'm also over
2:24
Speaker 2: at Emily Body with that. Let's get to hurdling today.
2:37
Speaker 2: I'm sitting down with Kate SPIE's. She is the general
2:41
Speaker 2: manager over at Well and Good. How you doing, Kate,
2:44
Speaker 2: I'm good.
2:45
Speaker 3: Thanks for having me Emily.
2:47
Speaker 2: Of course, thanks for coming to hang out with me.
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Speaker 2: I'm excited because we're winding down the year. It's like
2:53
Speaker 2: a nice little exhale in some ways. But of course
2:57
Speaker 2: we would be remiss if we didn't reflect done where
3:00
Speaker 2: we've been and think about where we're going. So today
3:03
Speaker 2: we are here to talk about Well and Goods twenty
3:06
Speaker 2: twenty two fitness trends. What you guys see is coming
3:09
Speaker 2: down the pape for us in the new year. Talk
3:11
Speaker 2: to me about putting this list together. What it was
3:14
Speaker 2: like for you guys.
3:16
Speaker 1: It's always a ton of work. Huge credit to the
3:21
Speaker 1: whole Well and Good editorial team, because we really start
3:24
Speaker 1: working on this list in August, sometimes actually even a
3:28
Speaker 1: little bit earlier in July, and so the team are
3:31
Speaker 1: of course constantly talking to sources in the industry, experts, founders,
3:37
Speaker 1: people who are pouring VC dollars into various different verticals,
3:41
Speaker 1: and so they very much have their finger on the pulse.
3:44
Speaker 1: But come summer every year they start to have more
3:48
Speaker 1: forward looking conversations and get together their ideas for what
3:53
Speaker 1: they think is going to be huge in twenty twenty two.
3:56
Speaker 1: They then pitch it to myself and ow executive editor Abby,
3:59
Speaker 1: and you know, we kind of ruminate on the ideas,
4:03
Speaker 1: think about, you know, given what we know, what we
4:05
Speaker 1: think has legs, and then we start to assign them
4:08
Speaker 1: out and months of research including interviews, reading studies, talking
4:15
Speaker 1: to more founders and experts happen until we get our
4:19
Speaker 1: final list, and then you know, the writing starts, the
4:22
Speaker 1: editing starts, and then we release our list in early December.
4:27
Speaker 1: After those months and months of work.
4:30
Speaker 2: Absolutely nothing goes into this is basically what you're trying
4:33
Speaker 2: to tell us.
4:34
Speaker 1: They just you know, we put out our fingertips and
4:36
Speaker 1: they shoot out.
4:39
Speaker 2: They shoot out. Well, today, we're here to focus specifically
4:42
Speaker 2: on both the health and fitness trends that you guys found.
4:46
Speaker 2: Let's kick things off with the fitness side of things.
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Speaker 2: One of the trends you found here, fitness Powerhouse, is
4:52
Speaker 2: becoming one stop wellness sharps. Talk to me a little
4:56
Speaker 2: bit about what you guys mean by that.
4:58
Speaker 1: Yeah, I love this trend because I think that what
5:02
Speaker 1: we've seen over the past couple of years is that
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Speaker 1: really the fitness vertical has been accelerated about a decade
5:09
Speaker 1: into the future. So fitness was one of those areas
5:12
Speaker 1: that when everyone was forced out of gyms and you know,
5:16
Speaker 1: staying safer at home, really everyone in this vertical had
5:20
Speaker 1: to innovate in such an impressive way. And so what
5:24
Speaker 1: we're seeing now is that consumers are incredibly aware of
5:29
Speaker 1: their well being, and they are even more aware of
5:32
Speaker 1: the fact that their wellbeing means much more than just
5:34
Speaker 1: their physical health. So people are looking for fitness solutions,
5:39
Speaker 1: nutrition guidance, mental health support, etcetera, etcetera, etcetera. And so
5:45
Speaker 1: very savvy fitness founders and CEOs of big fitness brands
5:50
Speaker 1: have seen this need and they are really pushing into
5:55
Speaker 1: the space of, as you said, becoming one stop wellness locations,
6:00
Speaker 1: third spaces, I guess.
6:02
Speaker 3: And so some.
6:03
Speaker 1: Examples are we're seeing, you know, incredible partnerships between big
6:08
Speaker 1: fitness brands with nutrition companies that are allowing people to
6:13
Speaker 1: get their workout in and then also you know, establish
6:18
Speaker 1: healthy nutrition in the same app or at the same
6:22
Speaker 1: physical gym. An example that I think is so fascinating
6:27
Speaker 1: is Crossbit has launched Crossbit Precision Care, which is a
6:31
Speaker 1: new physicians network in which all the providers are actually
6:34
Speaker 1: cross fitters themselves. So that means that the crossbit community
6:38
Speaker 1: is able to go to a doctor who is, you know,
6:42
Speaker 1: a registered MD, but then also really innately understands the
6:47
Speaker 1: different pressures that cross fitters are putting on their physical body.
6:50
Speaker 1: And so I think it's just really cool that fitness
6:54
Speaker 1: brands are looking further than their kind of usual boundaries
7:00
Speaker 1: and innovating into different spaces.
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Speaker 2: Yeah, that's really interesting. I mean, I remember when I
7:04
Speaker 2: started going to see a sports medicine physician and a
7:08
Speaker 2: physical therapist, both of whom were runners. It was an
7:11
Speaker 2: entirely different experience for me as a runner, going to
7:14
Speaker 2: someone who understood my body, who understood my passion for
7:17
Speaker 2: like what I wanted to do. I found in my
7:19
Speaker 2: experience that these approaches and seeing these types of physicians
7:23
Speaker 2: were and have been complete game changers for me.
7:28
Speaker 1: I completely agree. I think that for people who were training,
7:31
Speaker 1: or for people who to your point, really want to
7:34
Speaker 1: push their body in a different way, but of course
7:37
Speaker 1: do it safely and health. You know, with health top
7:40
Speaker 1: of mind, you really need someone who understands those goals
7:44
Speaker 1: because I think, you know, traditional medicine can sometimes be
7:49
Speaker 1: really narrow and one size fits all in its focus
7:53
Speaker 1: as women. We know this innately because a lot of
7:56
Speaker 1: traditional health care models are not set up for women,
7:59
Speaker 1: and so I think any form of personalization of healthcare
8:03
Speaker 1: is a great step forward.
8:05
Speaker 2: And it's interesting too because it makes me think of
8:09
Speaker 2: like this saying that like one person can't do the
8:12
Speaker 2: role of four or five different people, Like you're going
8:15
Speaker 2: to have a MD and a therapist, and maybe a
8:19
Speaker 2: physical therapist and maybe an acupuncturist, and you have like
8:22
Speaker 2: this whole wellness team. So it's interesting for me to
8:25
Speaker 2: hear about the fact that these fitness facilities and brands
8:29
Speaker 2: are now looking to like kind of bring people onto
8:31
Speaker 2: their team, like create these other resources for individuals so
8:35
Speaker 2: they can have, you know, all of those different amenities
8:39
Speaker 2: so to speak, or all of those different outlets, but
8:41
Speaker 2: get them under one umbrella.
8:43
Speaker 3: Yeah, that's exactly it.
8:45
Speaker 1: And you know, to that point, we're really seeing nearly
8:48
Speaker 1: every single brand prioritizing, every single fitness brand prioritizing also
8:53
Speaker 1: recovery and mindfulness because a lot of these brands also
8:56
Speaker 1: understand that mental health is of course just as important
9:02
Speaker 1: as physical health, and they're both so interchangeable and you know, entwined,
9:07
Speaker 1: and so we're really seeing places like Apple Fitness Plus
9:12
Speaker 1: adding guided meditations, and you know, really every single big
9:18
Speaker 1: fitness brands. You know, people who use the apps or
9:22
Speaker 1: go to gyms, I'm sure when they think about it,
9:25
Speaker 1: will be aware of, oh, yeah, there have been more
9:28
Speaker 1: kind of stretching sessions added to my app or added
9:31
Speaker 1: to my gym line up. There are guided meditations, you know,
9:35
Speaker 1: So I think that that's a great step forward as well.
9:38
Speaker 2: Definitely definitely now pivoting a little bit talking about sustainable sneakers.
9:43
Speaker 2: I know that this has been something that's been super
9:45
Speaker 2: buzzy for a really long time. A statistic that you
9:48
Speaker 2: guys cited in your rate up here that's seventy percent
9:51
Speaker 2: of footwear manufacturer serted in a poll cite sustainability as
9:56
Speaker 2: a top priority going in to twenty twenty two. Me
10:00
Speaker 2: a little bit about what else you found about sustainability
10:02
Speaker 2: when it comes to the footwear industry.
10:06
Speaker 3: I love this trend. I will say that across all.
10:09
Speaker 1: Of our different trends for twenty twenty two, across all verticals,
10:13
Speaker 1: sustainability is top of mind as it should be. We're
10:16
Speaker 1: obviously in the midst of an ultra destructive climate crisis,
10:21
Speaker 1: and every single brand within the wellbeing sphere really knows
10:28
Speaker 1: that it needs to prioritize sustainability not just for the
10:30
Speaker 1: health of the planet, but also because it's good business
10:33
Speaker 1: because to that point, you know, consumers really care. Consumers
10:39
Speaker 1: are looking for more sustainable options, and so, as you said,
10:43
Speaker 1: sustainable sneakers are not necessarily new, but we've really mostly
10:48
Speaker 1: seen sustainability in footwear that is made for your everyday life,
10:53
Speaker 1: to go for walks in maybe go to the shops,
10:55
Speaker 1: you know, not necessarily performance sneakers. And so we're seeing
11:00
Speaker 1: that brands like Nike announce it's Moved to Zero campaign,
11:04
Speaker 1: which is a pledge to be carbon neutral and eliminate
11:08
Speaker 1: all production waste by twenty twenty five. Adidas is switching
11:12
Speaker 1: its production entirely to recycle polyester. By twenty twenty four,
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Speaker 1: Rebook will be increasing the ratio of plant based materials
11:22
Speaker 1: in its regross shoe line. And so all of these
11:25
Speaker 1: really big players very recently have made huge pledges to
11:30
Speaker 1: transform their performance sneaker lines and some of the technology
11:35
Speaker 1: here with you know, materials being made out of mushrooms.
11:41
Speaker 1: Help is also a material that's being used within performance sneakers.
11:47
Speaker 1: It's really cool and I think it's such a positive
11:49
Speaker 1: shift in this industry.
11:51
Speaker 2: Yeah, yeah, for sure. And like you said, I mean
11:54
Speaker 2: to be able to find a lot of the same
11:57
Speaker 2: performance benefits or you know, tech perk that we've come
12:01
Speaker 2: to know and love in these sneakers, but being able
12:03
Speaker 2: to reach for one that is made more sustainably and
12:07
Speaker 2: with that in mind, it's such a really special moment
12:11
Speaker 2: to see what's happening in the sneaker industry and where
12:15
Speaker 2: we're going. And speaking of where we're going here, it's
12:17
Speaker 2: no secret to anyone that over the last eighteen twenty
12:20
Speaker 2: months so many of us have been leaning into at
12:23
Speaker 2: home fitness in a way that maybe we hadn't before,
12:27
Speaker 2: which makes it no surprise to us here, you and
12:31
Speaker 2: me that one of the last trends we'll talk about
12:33
Speaker 2: on the fitness side of things is that the future
12:35
Speaker 2: of fitness tech is bringing personal trainers to screens near you.
12:39
Speaker 2: And it's not just personal trainers in your home now,
12:43
Speaker 2: they're using AI programming in more and more equipment, so
12:47
Speaker 2: that maybe the trainer that's in your home can actually
12:49
Speaker 2: give you feedback about what it is that you're doing.
12:52
Speaker 1: Yeah, this is wild technology. I feel like anything AI really,
12:57
Speaker 1: you know, blows my mind. I'm like, wow, we're going
12:59
Speaker 1: to be out in the metaverse soon and it's really cool.
13:03
Speaker 1: But we're kind of calling this a third wave of
13:05
Speaker 1: digital fitness. You know, there was the first wave where
13:09
Speaker 1: the big players like Peloton and other kind of at
13:13
Speaker 1: home streaming services launch. The second wave was really the
13:17
Speaker 1: race to have the coolest at home hardware and tech,
13:20
Speaker 1: and now we're seeing this third wave where lots of
13:22
Speaker 1: people are missing that coaching element of being IRL in
13:27
Speaker 1: classes all with trainers and really want a higher level
13:30
Speaker 1: of personalization at home. So, as you said, AI technology
13:34
Speaker 1: is being incorporated into hardware and tech, but also even
13:38
Speaker 1: just into newly launch apps that people can access on
13:41
Speaker 1: their phone and really all they need is internet. And
13:44
Speaker 1: so how this technology works is that AI tech really
13:49
Speaker 1: tracks movement and thus gives form. People are able to
13:54
Speaker 1: get form cues based on actual in the moment movements.
13:58
Speaker 3: So if someone, for example, is.
13:59
Speaker 1: Doing squad and their knees aren't in alignment, or you know,
14:04
Speaker 1: they're not pushing their hits and their tailbone far enough
14:08
Speaker 1: backwards in real time, they will be coached and given
14:12
Speaker 1: cues to say, you know, correct this, correct that. And
14:15
Speaker 1: really this is not only personalization, which I think is
14:19
Speaker 1: going to make the whole experience more enjoyable for people
14:23
Speaker 1: who are using this tech, but also safer. You know,
14:26
Speaker 1: it's not having a professional around to give you some
14:29
Speaker 1: of these cues can be dangerous, and I think that
14:32
Speaker 1: this is a great step towards kind of a more
14:38
Speaker 1: rich and multifaceted training experience at home.
14:41
Speaker 2: Yeah, and I know, like last year, I think it
14:43
Speaker 2: was Tonal released to their forum feedback function which gives
14:47
Speaker 2: you that real time information and feedback onto what you're doing.
14:51
Speaker 2: But then also to come in twenty twenty two is
14:54
Speaker 2: Pelotons new Like I think it's called the Guide right
14:56
Speaker 2: that sits wherever it is in front of you and
14:59
Speaker 2: give you that same kind of feedback, but alas without
15:03
Speaker 2: necessarily a big machine like the Tonal there, which makes
15:06
Speaker 2: it a little bit more accessible perhaps for the people
15:09
Speaker 2: that don't have that kind of money to throw out
15:11
Speaker 2: into the mix. Now, what's also interesting to me speaking
15:14
Speaker 2: of maybe delivering fitness to people that are looking to
15:18
Speaker 2: spend at a lower price point. A company like the
15:21
Speaker 2: Future app that's offering one hundred and fifty dollars a
15:23
Speaker 2: month personal training for the month. I mean, that's a
15:27
Speaker 2: really great deal if you think about kind of regardless
15:30
Speaker 2: of your geographic location, some personal training sessions, you know,
15:33
Speaker 2: can range from maybe fifty dollars in a smaller town
15:37
Speaker 2: to god, in the city, don't even get me started.
15:39
Speaker 2: So one hundred and fifty dollars for an entire month
15:41
Speaker 2: of personalized programming is really really impressive.
15:44
Speaker 3: It's really impressive.
15:46
Speaker 1: And it's so funny you bring up Feature because Alexia
15:49
Speaker 1: brew Well and Gooods, one of Well and Good's co founders,
15:52
Speaker 1: is a huge fan. She has been using Feature for
15:55
Speaker 1: a couple of months now, and you know, is really
15:59
Speaker 1: all about it, and so I'm gonna give it a go.
16:02
Speaker 2: I literally just started.
16:03
Speaker 1: Kate, you have a kaya and you're a fan, she says,
16:06
Speaker 1: it's incredible. She feels like reinfigurated.
16:09
Speaker 3: Yeah, you know what it is.
16:11
Speaker 2: I think that it's what you were saying, you know,
16:13
Speaker 2: just a few minutes ago. It's talking about how you
16:15
Speaker 2: miss that maybe like that accountability buddy or just someone
16:19
Speaker 2: to like talk to about, like what's going on in
16:21
Speaker 2: your own like wellness journey, and so to have that
16:25
Speaker 2: affordable personal trainer who like knows whether or not you're
16:29
Speaker 2: doing the workout. It's not something you can fake just
16:31
Speaker 2: by like posting a sweaty selfie on social media. Like no,
16:34
Speaker 2: like the app knows if you open the app, if
16:37
Speaker 2: you didn't open the app. It's linked to your Apple Watch.
16:39
Speaker 2: So I'm only on I think this is like my
16:42
Speaker 2: third week of training. But I really like this accountability
16:46
Speaker 2: factor and like, I like someone telling me what I'm
16:48
Speaker 2: supposed to be doing.
16:49
Speaker 3: Totally.
16:50
Speaker 1: I am a big at home fitness person. Well before
16:53
Speaker 1: the pandemic, I really enjoyed at home fitness because I,
16:57
Speaker 1: as an Australian, am a very dedicated Le's Mills fan,
17:01
Speaker 1: and they find I really like, I've been doing less
17:05
Speaker 1: mails body attack since I was literally fourteen or something,
17:08
Speaker 1: you know, and so it was hard when I moved
17:10
Speaker 1: to New York to find les Mills and so you know,
17:13
Speaker 1: I discovered they had an app, and I was like, cool,
17:15
Speaker 1: I can do it at home, but it gets boring,
17:18
Speaker 1: you know, and having someone mix it up for you.
17:20
Speaker 1: And again that accountability piece is so cool. Okay, I'm sel.
17:28
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17:31
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17:35
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17:39
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17:49
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17:52
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17:58
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19:25
Speaker 2: gonna pivot a little bit here and talk about some
19:28
Speaker 2: of the health trends that you guys found here. I'm
19:32
Speaker 2: super interested in the idea of hybrid healthcare models, so
19:37
Speaker 2: first off, talk to us about what a hybrid healthcare
19:41
Speaker 2: model really is.
19:43
Speaker 3: Yeah, absolutely so.
19:44
Speaker 1: To me, this is such an important, important trend because
19:50
Speaker 1: the US healthcare system.
19:53
Speaker 3: In in kind of my mind, and.
19:55
Speaker 1: We've done a lot of reporting on this at Wellenwood
19:58
Speaker 1: is is somewhat bro You know, you have to be
20:02
Speaker 1: employed really to get health insurance. It is still ultra
20:07
Speaker 1: expensive and coming from you know, Australia where universal health
20:12
Speaker 1: care is free. It is very much people who are
20:16
Speaker 1: from other parts of the world under have this expectation
20:19
Speaker 1: right that a baseline of care is free, and then
20:22
Speaker 1: if you require additional things on top, then you start
20:25
Speaker 1: to talk about payment. And so what we're seeing with
20:28
Speaker 1: a lot of these healthcare startups in this space, you know,
20:31
Speaker 1: One Medical being a really popular well known example, is
20:34
Speaker 1: that it is value based pair, so you only pay
20:38
Speaker 1: for treatment above and beyond kind of your baseline health.
20:43
Speaker 1: So anyone who is a one Medical subscriber knows that
20:47
Speaker 1: you pay a pretty small annual fee and then you
20:52
Speaker 1: are able kind of within with that, you know, with
20:55
Speaker 1: that payment, to get access to either in person or
21:00
Speaker 1: virtual care and have kind of your and your wellness visit,
21:05
Speaker 1: have any kind of baseline core medical encounters covered, and
21:10
Speaker 1: then if there are additional needs on top of that,
21:13
Speaker 1: you can access them. And so really this is kind
21:16
Speaker 1: of human centered healthcare. And there are other startups in
21:20
Speaker 1: this space that are really focused on reaching communities that
21:24
Speaker 1: have been traditionally underserved by the healthcare system, so the
21:28
Speaker 1: elderly communities of color, women, and so this is probably
21:34
Speaker 1: one of the most important trends on the list, because ultimately,
21:37
Speaker 1: it is great to have access to amazing fitness tech.
21:41
Speaker 1: It is great to have access to cool food trends.
21:44
Speaker 1: But if we can't have as many people as possible
21:47
Speaker 1: getting access to great, affordable healthcare, none of the other
21:51
Speaker 1: stuff really matters.
21:52
Speaker 2: Yeah, yeah, it's interesting, right. I think it was. I
21:55
Speaker 2: think the deadline for enrollment, and obviously I'm a contractor.
22:00
Speaker 2: I think the deadline was like maybe yesterday or the
22:02
Speaker 2: day before, and I had googled, like, what is the
22:05
Speaker 2: current penalty to not have health insurance in the US?
22:09
Speaker 2: I think right now it's something like seven or eight
22:11
Speaker 2: hundred dollars total, which I hate. I can't believe I'm
22:14
Speaker 2: even saying the sentence. I in twenty twenty two, as
22:18
Speaker 2: a woman in my soon to be mid thirties, that
22:20
Speaker 2: is of childbearing age, although quite single and not having
22:23
Speaker 2: a baby anytime soon, perfectly healthy, I will be paying
22:27
Speaker 2: seven hundred dollars a month for healthcare out of pocket.
22:32
Speaker 2: And that really doesn't get me a lot either, So please,
22:35
Speaker 2: Like I was sitting here being like for the first
22:36
Speaker 2: time in my life, asking do I want to not
22:40
Speaker 2: have health insurance for twenty twenty two. It's frightening, right,
22:43
Speaker 2: It is so unfortunate that we are in this space
22:46
Speaker 2: where I am sitting here debating whether or not like
22:48
Speaker 2: how I should handle my health because yeah, it seems
22:52
Speaker 2: very attractive to pay like seven hundred dollars for like
22:55
Speaker 2: the penalty and then like whatever the one medical membership
22:58
Speaker 2: fee is like that sounds great to me, but my
23:00
Speaker 2: anxiety won't let me do it. It wouldn't happen.
23:02
Speaker 1: I know. It's so And you know, you're an incredibly
23:05
Speaker 1: successful person who is doing, you know, really well in
23:11
Speaker 1: their career but has just chosen not to go, you know.
23:15
Speaker 3: The path of being full time employed.
23:18
Speaker 1: And so the fact that you have to even question
23:21
Speaker 1: whether you have healthcare slash pay that huge amount is
23:26
Speaker 1: really wild. You know, that could be up towards fifteen
23:30
Speaker 1: thousand dollars a year, and that is incredibly inaccessible, and
23:33
Speaker 1: just you know, it blows again not to be I'm
23:37
Speaker 1: an Australian, but to be a little bit like that,
23:39
Speaker 1: it really blows my mind. And so I think that, yeah,
23:45
Speaker 1: this is a really important shift.
23:47
Speaker 2: It's insane. It's insanity. I think the number one reason,
23:51
Speaker 2: aside from like companionship and sexual intimacy. For me to
23:54
Speaker 2: find a life partner is probably so that we can
23:57
Speaker 2: just get on the same health insurance totally. Yeah, oh man,
24:02
Speaker 2: oh man. Okay, so we're talking here. We talked here
24:04
Speaker 2: about the important of hybrid healthcare models. Let's also talk
24:08
Speaker 2: a little bit that kind of goes hand in hand
24:10
Speaker 2: with this about the pandemic era telehoof boom. You guys
24:15
Speaker 2: highlighted this as a trend when it comes to access
24:17
Speaker 2: for the abortion pill. I feel like the last few days. Obviously,
24:20
Speaker 2: I know that, you know, there's a lot of legislation
24:22
Speaker 2: happening right now, but I feel like every other sentence,
24:26
Speaker 2: if I'm not hearing about COVID, I am hearing about
24:29
Speaker 2: the abortion pill. I listened to a really informative and
24:31
Speaker 2: I would say, like helpful episode of The Daily I
24:34
Speaker 2: think that came out maybe two days ago about the
24:36
Speaker 2: abortion pill, and I didn't even know anything about it.
24:38
Speaker 2: So it's really interesting to see what's happening here. It
24:41
Speaker 2: is really interesting.
24:42
Speaker 1: And you know, there is that saying that often innovation
24:47
Speaker 1: is born of really tricky times, and I think this
24:50
Speaker 1: is a good example of that. We're seeing many different
24:54
Speaker 1: states trying to clamp down on abortion access and abortion
24:59
Speaker 1: right in the US have really never seems more under
25:03
Speaker 1: threat than this year. But a really encouraging trend is
25:06
Speaker 1: these healthcare startups that are making medication abortions more accessible,
25:10
Speaker 1: and so medication abortions aren't you They have been around,
25:14
Speaker 1: but have never been more needed than now. Because while
25:18
Speaker 1: we have seen you know, the kind of destigmatization of
25:23
Speaker 1: abortion kind of growing and growing and growing over decades
25:27
Speaker 1: and decades of incredible work by organizations like Planned Parenthood,
25:33
Speaker 1: we have also seen certain states wanting to clamp down.
25:37
Speaker 3: And so current state legislation.
25:39
Speaker 1: Allows telehealth abortion providers in thirty two states through a
25:43
Speaker 1: concept called Advanced Provision, and then people in all fifty
25:46
Speaker 1: states are able to access abortion peals by mail before
25:51
Speaker 1: they actually need it, And so that's incredible And actually
25:54
Speaker 1: just yesterday may have been the day before what is time,
25:58
Speaker 1: it was by the signed something that meant that medication
26:03
Speaker 1: abortions are now available via telehealth.
26:07
Speaker 3: And via mail, I believe, in all states.
26:11
Speaker 1: And so that is just so incredible because it means
26:16
Speaker 1: that women in states where their rights are under threat
26:20
Speaker 1: can kind of rest somewhat easy in the idea that
26:24
Speaker 1: they can get this, you know, via telehealth, via a
26:28
Speaker 1: consultation with someone on the phone or on zoom that
26:31
Speaker 1: they can get this medication that they may so desperately need.
26:35
Speaker 1: And so we have incredible providers in this space, like
26:38
Speaker 1: Hey Jane, which is a telehealth startup that's operating in
26:43
Speaker 1: New York, California, and DC and they've just raised a
26:47
Speaker 1: ton of money to expand into nineteen states and we're seeing,
26:51
Speaker 1: you know, they're just one example of lots of kind
26:54
Speaker 1: of good action going on in this space.
26:57
Speaker 2: Another trend that you guys highlighted, which I certainly I
27:01
Speaker 2: feel like last over the last couple of years, we've
27:02
Speaker 2: seen a lot about psychedelics. Psychedelics are poised to change
27:06
Speaker 2: the course of mental health treatment. I went a few
27:09
Speaker 2: weeks back to a preview for a higher Dose and
27:14
Speaker 2: like checked out their new infrared sauna blanket. And something
27:17
Speaker 2: that they're doing is this new YouTube series that I
27:20
Speaker 2: believe is called Biohack. Her her and one of the founders, Lauren,
27:27
Speaker 2: was like going through what was a supervised psychedelic treatment
27:31
Speaker 2: that I watched on YouTube, and I was like, this
27:33
Speaker 2: is just insane that this is where we are today.
27:36
Speaker 1: I know, I know it's so wild and look, there's
27:40
Speaker 1: a long, long road ahead for kind of legalization in
27:44
Speaker 1: the area of psychedelics. However, there is so much research
27:49
Speaker 1: going on in this space, and I think that this
27:52
Speaker 1: conversation is just becoming much more part of mainstream culture.
27:57
Speaker 1: We're seeing, you know, nine Perfect Strangers got people to
28:00
Speaker 1: There was some episodes in the bold type where you know,
28:04
Speaker 1: assisted therapy with psychedelics was described, and we are going
28:11
Speaker 1: to just see so much chat about this because they're
28:14
Speaker 1: you know, traditional kind of medical treatments for mental health
28:19
Speaker 1: conditions are great for a lot of people, so you know,
28:22
Speaker 1: SSRIs are really effective, but for a portion of the
28:27
Speaker 1: population they're not, and there aren't a lot of options
28:29
Speaker 1: for people who find themselves not responding to ssriys and
28:33
Speaker 1: really suffering from mental health conditions, and so microdosing of
28:38
Speaker 1: drugs like psilocybin ketamine even MDMA again very much with
28:44
Speaker 1: this assisted therapy model approving to be really effective in
28:49
Speaker 1: clinical trials, and you know, it is very reputable institutions
28:53
Speaker 1: that are carrying out these trials at scale. So so
28:58
Speaker 1: much interesting in seeing developments to pay attention to here
29:04
Speaker 1: because it is certainly an evolving space. And I think
29:08
Speaker 1: that we're just going to be talking about it more
29:10
Speaker 1: and more.
29:11
Speaker 2: Yeah, ketamine, that's what she tried. It's interesting, right, because
29:14
Speaker 2: it's like you're you're doing, you may be pursuing treatment
29:19
Speaker 2: that involves these drugs because you're trying to work through
29:22
Speaker 2: your mental health. But I think about like the idea
29:25
Speaker 2: of going in to try something like this, and my
29:27
Speaker 2: anxiety would just be like so astronomical that I don't
29:31
Speaker 2: even know like how those two go together.
29:34
Speaker 1: I know, it's really funny because I am someone who
29:38
Speaker 1: suffers from generalized anxiety and like you know, does have
29:42
Speaker 1: and I'm on an SSRI and have had, you know,
29:46
Speaker 1: great experience with it.
29:47
Speaker 3: So I'm with you.
29:48
Speaker 1: I'm like really taking mdmay or Kenneman or psilocybin, but really,
29:53
Speaker 1: you know, kind of the studies prove and I guessed
29:56
Speaker 1: as more research comes out, people like you and I
29:59
Speaker 1: will just become more and more comfortable with the idea
30:02
Speaker 1: of like, okay, people at scale have tried this and
30:06
Speaker 1: had great, you know, great results with it, and so
30:10
Speaker 1: maybe in a couple of years will feel differently. But
30:13
Speaker 1: right now, you know, I just get with throwbacks to
30:18
Speaker 1: my early twenties and you know, I'm like, oh, I
30:21
Speaker 1: don't know this. Yeah, maybe not for me right now,
30:25
Speaker 1: but I love that this has been researched because I
30:27
Speaker 1: think the more options for people with mental health conditions
30:31
Speaker 1: the better.
30:32
Speaker 2: The last thing I think that we'll talk about here today,
30:35
Speaker 2: let's talk about the pelvic floor. The trend here pelvic
30:39
Speaker 2: floor getting serious about caring for it. Why is it
30:42
Speaker 2: important that we talk about pelvic floor and that we
30:46
Speaker 2: care about what it does? Yeah?
30:50
Speaker 1: So I think that there is a real, you know,
30:53
Speaker 1: the kind of pervasive idea around the pelvic floor is
30:58
Speaker 1: that it's only women, men who are recently postpartum or
31:02
Speaker 1: older women that may suffer from pelvic floor issues. And
31:06
Speaker 1: that's just not the case. Everyone has a pelvic floor,
31:10
Speaker 1: even men, and you know, it is a muscle like
31:15
Speaker 1: any other muscle in our body, and it needs to
31:18
Speaker 1: be worked upon because it is incredibly important for many, many,
31:24
Speaker 1: many different functions within the body. And so we're seeing
31:28
Speaker 1: this kind of surge in interests around the pelvic floor
31:32
Speaker 1: as people are more comfortable talking about pelvic floor issues.
31:35
Speaker 3: They may be experiencing.
31:37
Speaker 1: And then, as so often happens in the well being space,
31:40
Speaker 1: as soon as people are comfortable talking about a problem
31:44
Speaker 1: suddenly there is always innovation to kind of meet that problem.
31:48
Speaker 1: And so we're seeing that not only is there arise
31:51
Speaker 1: in education around the pelvic floor and podcasts and social
31:55
Speaker 1: media accounts really dedicated to shifting this conversation, but there
32:00
Speaker 1: are also launchers like Keegel Bell, Keegel Release PERV, the
32:05
Speaker 1: forthcoming keg which are really poised to help people proactively
32:10
Speaker 1: work their pelvic floor. Lots of personal trainers are also,
32:16
Speaker 1: you know, becoming more dedicated to helping patients work this muscle,
32:21
Speaker 1: and you know, it's kind of a fascinating space. I have,
32:26
Speaker 1: you know, honestly, as a woman in my mid thirties,
32:30
Speaker 1: I have in the last couple of years started thinking
32:34
Speaker 1: more about my pelvic floor because I think you get
32:36
Speaker 1: to a certain age and you're like, oh that's star
32:40
Speaker 1: jump felt a little bit different, you know, when you start.
32:42
Speaker 1: And I have lots of friends who are having children
32:45
Speaker 1: and hearing lots of stories.
32:47
Speaker 3: From them, and I think that having.
32:49
Speaker 1: Tools to be able to you know, fix any pelvic
32:53
Speaker 1: floor or support any pelvic floor issues is very helpful.
32:58
Speaker 2: I just jotted down't note because I really that I
33:00
Speaker 2: haven't actually done any like dedicated episodes to pelvic floor health.
33:04
Speaker 2: And I feel as though I remember a few months back,
33:07
Speaker 2: or maybe even a year ago now, I did a
33:10
Speaker 2: piece of content for maybe Woman's Health about it and
33:14
Speaker 2: did some research over social reach out excuse me, to
33:18
Speaker 2: find out women that had dealt with pelvic floor issues
33:21
Speaker 2: on their own time, whether it was post after having
33:24
Speaker 2: children or not. And the amount of response that I
33:26
Speaker 2: got and so many women just being like, thank you
33:28
Speaker 2: for talking about this, Like I feel so alone and
33:31
Speaker 2: like I'm such like an odd ball because I experience
33:34
Speaker 2: issues with this, but that's really not the case at all.
33:37
Speaker 2: So I agree with you. The more regularity that we
33:39
Speaker 2: can talk about this issue, the more we can kind
33:42
Speaker 2: of destigmatize this issue, and the more that we can
33:46
Speaker 2: foster a better positive conversation about the importance of taking
33:49
Speaker 2: care of your pelvic floor, The less you know, awkward
33:52
Speaker 2: and better and more access we will.
33:54
Speaker 1: Have totally, and you know, just on that note, the
33:59
Speaker 1: reporter who who reported out this trend spoke to so
34:02
Speaker 1: many experts for this, and it's really not you know,
34:07
Speaker 1: I want all people, all women and fems in particular,
34:10
Speaker 1: to know that so many people have some version of
34:15
Speaker 1: a pelvic floor issue because we haven't spent a lot
34:18
Speaker 1: of time and attention with it, and it is so
34:21
Speaker 1: essential for kind of lots of bodily functions like controlling
34:25
Speaker 1: bladder and the bows. Say that ten times over, and
34:28
Speaker 1: also allowing for healthy sexual function, and lots of people
34:33
Speaker 1: are experiencing issues, and so you know, people certainly aren't alone,
34:37
Speaker 1: and hopefully over the next year, more and more people
34:40
Speaker 1: understand that to be the case.
34:43
Speaker 2: What are you excited about for twenty twenty two, Keith?
34:46
Speaker 2: Give us the lowdown?
34:48
Speaker 1: Yet it's so hard because obviously I've been living and
34:51
Speaker 1: breathing these trends for the last couple of months, so
34:55
Speaker 1: it's hard to pick a favorite. But I am really
34:58
Speaker 1: excited about the develop in the healthcare space. I think
35:02
Speaker 1: that the more that healthcare in this country becomes accessible
35:06
Speaker 1: and also really personalized for various different communities, the better.
35:12
Speaker 1: And I think something that we didn't necessarily talk about
35:15
Speaker 1: at length because it wasn't as covered. It wasn't covered
35:19
Speaker 1: as much in our trends this year, but it was
35:21
Speaker 1: a big trend last year and one that I think
35:23
Speaker 1: will continue over the next couple of decades is just
35:26
Speaker 1: how much telemedicine is also supporting mental health, then we're
35:30
Speaker 1: seeing that trend continuing, continuing to grow, and so I
35:34
Speaker 1: think that's an incredibly important piece of this puzzle as well.
35:38
Speaker 2: Yeah, I would love to see a telemedicine mental health
35:43
Speaker 2: app that has similar pricing to future. I think that's
35:47
Speaker 2: kind of like what's missing in the space right now.
35:50
Speaker 2: We see a lot of these like texting apps if
35:52
Speaker 2: you want to talk about like talk space for example,
35:55
Speaker 2: But once you start seeking to consult with an actual
35:59
Speaker 2: person one the prices that go hand in hand with
36:02
Speaker 2: an app like talkspace do go up. So I think
36:04
Speaker 2: that that's something that someone out there, I'm sure is
36:07
Speaker 2: innovating on and I would love to see that come
36:10
Speaker 2: down the pipe to make mental health care a little
36:13
Speaker 2: bit more accessible for us here at home.
36:15
Speaker 3: Yeah.
36:15
Speaker 1: I couldn't agree more. It's such a good point and
36:18
Speaker 1: hopefully we see that hit in the market in twenty two.
36:23
Speaker 2: Any other words of wisdom to leave the hurdlers with
36:26
Speaker 2: so they're closing out the year and looking forward to
36:29
Speaker 2: what's to come.
36:30
Speaker 1: The only thing that I'll say is I think that
36:33
Speaker 1: in the wellbeing space, it's easy to feel overwhelmed sometimes
36:38
Speaker 1: with all of the new nets and all of the innovation,
36:41
Speaker 1: and so it is really top of mind for me
36:44
Speaker 1: that I never want anyone to read lists like this
36:47
Speaker 1: and feel pressured to like throw out their kind of
36:50
Speaker 1: existing and you know, really helpful wellbeing routines and feel
36:55
Speaker 1: like they need to replace it with all new things.
36:58
Speaker 1: And so I would say that if if you have
37:00
Speaker 1: a wellbeing routine that's working for you, stick with it.
37:03
Speaker 1: It really is all about those fundamentals that make you
37:06
Speaker 1: feel good. And then if there are areas that you
37:08
Speaker 1: do want to kind of tune up, then it's great
37:12
Speaker 1: there are resources out there for you. And then kind
37:14
Speaker 1: of coupled with that, everyone should just try and close
37:19
Speaker 1: their ears and their eyes to all the pressure that
37:21
Speaker 1: they're going to get in January to try and become
37:24
Speaker 1: different people, make their body look a different way.
37:27
Speaker 3: It all, honestly is.
37:29
Speaker 1: BS and I hope that people can ignore that as
37:32
Speaker 1: much as possible and just have a great break in
37:37
Speaker 1: the kind of twenty one to twenty two transition, A.
37:40
Speaker 2: Nice little transition well, of course, for the entire wellness
37:44
Speaker 2: trends lest you can head on over to wellangood dot com. Kate,
37:48
Speaker 2: how do the hurdlers follow along with you. How do
37:50
Speaker 2: they keep up with you? Or give me all of
37:52
Speaker 2: your details?
37:54
Speaker 3: Yes? So.
37:54
Speaker 1: You can find me on Instagram at Caitlin Elise and
37:58
Speaker 1: also listen to the Well and Good podcast which I
38:02
Speaker 1: on which I'm one of the co hosts, and you
38:04
Speaker 1: can find that on all the different places that you
38:07
Speaker 1: find this excellent podcast.
38:09
Speaker 2: Love it, love it. I'm over at Emily a Body
38:11
Speaker 2: and at Hurdle Podcast Another hurdle Conquered. Catch you guys
38:15
Speaker 2: next time.