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B2B Marketing Is Broken. Brand Is Why. And Brand Is the Fix.
B2B Marketing in the Machine Age | Part 2 of 4
This is the second post in B2B Marketing in the Machine Age, a four-part series on the state and future of B2B marketing in the agentic AI era. Post 1, “How B2B Marketing Lost Its Way,” set the historical stage: the decisions, incentives, and technology bets that brought the function to where it stands today. This post, “B2B Marketing Is Broken. Brand Is Why. And Brand Is the Fix,” examines why brand and positioning have become the most underdeveloped and most consequential capabilities in B2B marketing, and why agentic AI makes that gap more…
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