Tacos 4 Life's cofounder on upholding its mission during the pandemic
The buy-one-give-one model became popular in the last 10–15 years, with businesses like TOMS Shoes and Warby Parker donating a product to those in need for every transaction they made. That’s exactly what Tacos 4 Life is doing with tacos, as founders Austin and Ashton Samuelson committed to donating the funds necessary to purchase one meal to the organization Feed My Starving Children for every taco they sell.
That mission was sailing along until last March, when COVID arrived. And like every other restaurant in America, Tacos 4 Life was staring down some very difficult realities in its…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.