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When You Take Investment in Your Business You're Not Just Getting Money. You're Losing Control.

From a market stall in Primrose Hill to six bakeries and £6 million in revenue, all without a penny of outside investment, Kim Innes, founder of Humble Crumble, joins the podcast to talk about turning a simple observation ("why is this ice cream shop empty in winter?") into one of London's most viral food brands.Kim opens up about the £60 she made on day one (and the money she lost that same day), the two years of grinding through weekend markets before things clicked, and the moment a Time Out post sent 50 people queueing for a pumpkin crumble she didn't have enough stock to sell. She also…

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