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75: Has Destination Marketing Been Gentrified? (Katy Livingston and Matt Stiker)
Destination marketing has a sameness problem, and this episode tackles it head-on.
Stuart Butler and Adam Stoker are joined by Matt Stiker and Katy Livingston of Madden Media for a conversation about why so much destination advertising feels interchangeable, what “destination gentrification” looks like in practice, and why safe, committee-friendly marketing often leads to forgettable work.
Before diving in, the episode opens with a classic bit of Destination Discourse chaos: Adam joins from his phone after a brutal travel delay, his computer fails him, and the jingle takes a very unexpected…
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