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Pogačar’s Wheels Powering Victory | Salt Lake City News
Tadej Pogačar’s Tour de France dominance is powered by Utah-made ENVE wheels—a partnership born from ENVE’s financial crisis that’s now catapulted the small company into global stardom. After a heartbreaking 2022 second-place finish, Pogačar’s team turned to ENVE’s aerodynamic wheels, which crushed competitors in wind tunnel tests. The gamble paid off: Pogačar won in 2024 and 2025, while ENVE quadrupled in size under new ownership and aims for $100M in revenue within five years. Behind the scenes, each wheel is a masterpiece of carbon fiber craftsmanship, now accessible to everyday riders…
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