This Week: Titans of Prepaid with MobileX's Peter Adderton

The Week with Roger · Jun 23, 2025 · 17m

Analysts Don Kellogg and Roger Entner are joined by Peter Adderton, Founder and CEO of MobileX, to discuss the AI-facilitated, customer-centric approach to MVNO service.

00:29 MobileX overview

03:30 Breakage and overage vs. churn

05:20 Mobile data usage trends

09:45 Consumers are prioritizing value

11:29 The future of MobileX

14:03 The customer-centric approach

15:55 Consumers are network agnostic

16:36 Episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Peter Adderton, MobileX, MVNO, Boost, AI, machine learning, carriers…