Latest / Becker’s Healthcare Podcast / The Leadership Strategies Driving Dentistry Forward with Anna Singh
Transcript
- 0:02- Every dental leader is facing the same question
- 0:04- right now, whether to grow, partner, sell, or
- 0:07- hold the line. There's no neutral move anymore.
- 0:10- DSOs are consolidating,
- 0:12- valuations are climbing,
- 0:13- AI and digital tools are raising the bar
- 0:15- on what a modern practice even looks like.
- 0:18- And the calls you make this year will
- 0:20- shape the next decade. Becker's fifth annual future
- 0:23- of dentistry roundtable is where you make those
- 0:25- calls with better information.
- 0:27- You'll be in the company of 250
- 0:29- plus executives, 90 plus speakers, and two days
- 0:32- of intimate discussion driven sessions with DSO and
- 0:35- independent practice leaders laying out what's working on
- 0:38- growth,
- 0:40- talent, and tech,
- 0:42- and what they do differently. So join us
- 0:43- September fourteenth and fifteenth at the Hilton Chicago
- 0:46- and come ready to decide what's next. Register
- 0:48- on our events page at beckersdental.com
- 0:51- by clicking in the events tab in the
- 0:53- upper right.
- 0:54- Hi, everyone. This is Arianna Portallatin with the
- 0:57- Becker's Dental and DSO review podcast.
- 0:59- I'm thrilled to be joined today by doctor
- 1:01- Anna Singh, the senior vice president of clinical
- 1:03- operations at Heartland Dental. Doctor Singh, thank you
- 1:06- so much for being here today. It's a
- 1:07- pleasure to have you.
- 1:09- Thanks, Arianna. I appreciate the opportunity.
- 1:11- Yes.
- 1:12- To start us off, can you introduce yourself
- 1:14- for our listeners and tell us a little
- 1:16- bit about your background?
- 1:17- Sure. I'd love to. So I'm Anna Singh.
- 1:20- I'm with I'm a senior vice president of
- 1:22- clinical operations at Heartland Dental.
- 1:24- And, truly, I have the privilege of working
- 1:26- alongside the clinical and the operational leaders to
- 1:29- support our doctors
- 1:31- and teams in delivering exceptional patient care.
- 1:34- So my career has taken
- 1:37- a a much different path. I started in
- 1:39- the chair
- 1:40- and,
- 1:41- currently
- 1:42- focused on patient care. Right? As I moved
- 1:45- into a leadership role, I've become I became
- 1:47- increasingly interested in a broader question of saying,
- 1:50- how do we create system that allows thousands
- 1:52- of clinicians and team members to consistently deliver
- 1:56- excellent care while preserving their autonomy and clinical
- 1:59- judgment and personal relationship that make dentistry so
- 2:03- special? So I think it the clinical autonomy
- 2:05- piece was big for me and being having
- 2:07- the clinical judgment and,
- 2:09- I think the way it's worked out for
- 2:11- me truly
- 2:13- is the three areas that have shaped up
- 2:15- the my career trajectory is
- 2:18- the desire for clinical excellence, leadership development, and
- 2:21- organizational
- 2:22- transformation.
- 2:24- And so this this sort of thought process
- 2:26- has, you know, guided me to say how
- 2:28- we can scale these kind of things when
- 2:29- we think about broadly,
- 2:31- when you have a mixed group of clinicians,
- 2:34- as supported dentist for Heartland Dental.
- 2:36- But then also, how do we continue to
- 2:38- develop their capabilities,
- 2:40- building future leaders, and creating systems and processes
- 2:43- that help us get the sustainable growth that
- 2:46- we're looking for?
- 2:48- So if I could summarize, so today, much
- 2:50- of my work really centers around how dentistry
- 2:53- is sort of evolving. Right? The the next
- 2:55- decade is not simply just about growing individual
- 2:59- practices, but it's about building an integrated
- 3:02- platform. So it's all about platforms. How can
- 3:04- platforms deliver
- 3:05- a combined clinical support
- 3:07- that has technology, that has education?
- 3:10- We have the right data that we even
- 3:12- make the best decision on. And what is
- 3:14- our operational capabilities
- 3:16- that we can truly help our doctors be
- 3:18- thriving and improve patient experiences? That's what it
- 3:22- truly boils down to. So it's it's a
- 3:24- big an interesting trajectory of things for sure.
- 3:27- Yeah. And it's great to hear about your
- 3:28- experience there, so thank you for sharing that.
- 3:31- First question for you here. What are some
- 3:33- of the biggest issues that you're following in
- 3:35- the dental industry this year?
- 3:37- Wow. We are all feeling it, I would
- 3:39- say, this at this point of time.
- 3:41- It's the workforce sustainability
- 3:44- and the organic growth of our, supported practices
- 3:48- and the
- 3:50- intense,
- 3:51- information that's coming through through AI transformations and
- 3:54- technology
- 3:55- and data. I think those are probably, I
- 3:57- would say, the key areas that
- 3:59- sort of had been on top of mind
- 4:01- for me. And the workforce sustainability
- 4:03- is a really important,
- 4:05- one for sure.
- 4:07- You know, I was at a recently at
- 4:09- a event and what was shared was that
- 4:12- DSO leaders was suggested is that one in
- 4:15- four clinician
- 4:16- is considering leaving the organization within the next
- 4:19- twelve months.
- 4:20- And the cost of attrition and replacing a
- 4:23- clinician can exceed
- 4:24- millions of dollars because it's loss of productivity,
- 4:27- hard time recruiting,
- 4:29- onboarding, all the efforts that was, put in
- 4:32- kind of getting the clinician up skills up.
- 4:34- So
- 4:35- retention
- 4:36- is just
- 4:38- a super important
- 4:39- part of it. It's just not about recruiting.
- 4:41- Right? We need to make sure that we're
- 4:43- retaining these doctors,
- 4:46- when we know the
- 4:47- there will be a continued shortage through 2030
- 4:51- with significant percentage of clinician,
- 4:53- are only showing a shallow to a low
- 4:56- level professional satisfaction. Like, how do we turn
- 4:58- their dialer in a different direction that actually
- 5:01- makes people satisfied,
- 5:03- happy, and successful in the clinical profession that
- 5:05- they're choosing? So
- 5:07- reinforce really reinforcing the point, it's just not
- 5:09- about recruitment. It's about truly developing a workforce
- 5:12- strategy that involves the retention of the clinician.
- 5:16- Okay. And then similarly, we're seeing it on
- 5:18- the hygiene side. So it's not just the
- 5:20- doctors. Right? We're just seeing on similarly stuff
- 5:22- on the hygiene side. So organizations
- 5:24- that are gonna be super successful
- 5:26- really need to be thinking about how are
- 5:28- they gonna support their clinicians, their entire career,
- 5:31- where it starts from onboarding,
- 5:33- how they would provide the mentorship for clinical
- 5:35- development.
- 5:36- How do they continue to keep them engaged
- 5:38- through leadership opportunities? Everybody's wanting, like, what's in
- 5:40- it you know, we'd say, what's in it
- 5:41- for me? What's in it for them to
- 5:43- be at that organization for a longer time?
- 5:45- What are the leadership opportunities?
- 5:47- How do we engage with them consistently
- 5:50- through surveys, through feedback loop? Those are probably
- 5:52- the important things that that a institution would
- 5:56- need to consider
- 5:57- thinking about the workforce sustainability.
- 6:01- The other things that I really thought about,
- 6:02- you know, when you think what are the
- 6:04- other pressing things is the organic growth.
- 6:06- I I you know, when DSO started or
- 6:09- other organizations, we just started thinking about just
- 6:12- growing by acquisition.
- 6:13- Growing by acquisition does not is not a
- 6:16- sustainable,
- 6:17- part of it. So we really have to
- 6:18- think about
- 6:19- how do we
- 6:21- sustain the growth of a DSO or
- 6:24- to
- 6:25- growing our current practices.
- 6:27- So the question
- 6:28- no longer is simply how many practices an
- 6:31- organization can add, but is also, like, how
- 6:33- much value we create within each supported practice.
- 6:36- How are we creating that value?
- 6:38- That includes helping our practices expand the services
- 6:42- that they can provide. Right?
- 6:44- Improving patient flow. How's the patient flowing through
- 6:46- the practicing scheduling?
- 6:49- What's the clinical capacity of these? Are the
- 6:52- supported doctors getting all the knowledge and skills
- 6:55- they need in order to grow their competencies?
- 6:57- And the data that's coming through are is
- 7:00- it effectively being utilized to close-up the gaps
- 7:03- that we have,
- 7:04- really found those?
- 7:05- And then bottom line, you know, it comes
- 7:07- down to areas like the the fact
- 7:10- of case acceptance and patient education. How good
- 7:13- are we utilizing technology and all the resources
- 7:15- that we have in order to close that
- 7:16- gap to get additional case acceptance?
- 7:19- And the lastly is access to care. Is
- 7:21- are we really important thing is is access
- 7:24- to care available for all our practices?
- 7:26- Then that is through,
- 7:28- really understanding how our front office team is
- 7:31- answering those phone calls, but also what's also
- 7:34- happening on
- 7:35- the accessibility of a patient on our platform.
- 7:38- So how easily can they schedule?
- 7:40- The lastly, I would say is the technology,
- 7:44- AI, and data integration.
- 7:46- We all are so much hearing this word
- 7:49- again and again, AI. Right? Probably in every
- 7:51- probably every single podcast that you probably have
- 7:53- heard, AI is being talked about.
- 7:56- But technology is becoming, I would say, a
- 7:58- multiplier
- 7:59- for both clinical areas
- 8:01- and operational performances.
- 8:03- But we we're seeing great stuff happening with
- 8:07- AI assisted imaging,
- 8:08- diagnostic support, treatment planning,
- 8:12- documentation,
- 8:13- the notes that we're kinda started hearing a
- 8:15- lot about voice notes, scheduling, looking at analytics.
- 8:19- But all of this is like it's great
- 8:21- data to have, but I think the the
- 8:23- challenge comes is how are you converting all
- 8:26- that data to actually actionable things
- 8:29- so that it doesn't seem fragmented.
- 8:31- It is kind of connected, and it makes
- 8:33- sense for at a practice level. So those
- 8:36- are probably the things I would say
- 8:38- are the ones that we really need to
- 8:40- be, thinking about.
- 8:43- Yeah. And it's great to hear your your
- 8:45- thoughts and your insight on the on some
- 8:46- of those trending issues. So thank you for
- 8:48- sharing.
- 8:49- I'm also curious to know, what are you
- 8:51- most excited about when it comes to dentistry
- 8:53- right now, and what makes you nervous?
- 8:55- I think what makes me excited is dentistry
- 8:58- has changed so much in the last ten
- 9:00- years.
- 9:02- Being a clinician that started over twenty years
- 9:04- ago, I can see the pace of what
- 9:06- things are, how we're gonna create clinical efficiency,
- 9:09- how we're going to be able to help
- 9:11- not only the clinician, but also the front
- 9:14- office team
- 9:15- to handle,
- 9:17- patient care, the ease ability of the patients
- 9:20- to connect,
- 9:21- and the
- 9:22- resources
- 9:23- information
- 9:25- that is at the fingertips. So that that's
- 9:27- the exciting part about
- 9:29- how and how organizations are also recognizing
- 9:33- that the development of the clinician is super
- 9:36- important. So those the strengths are sort of
- 9:38- changing and truly looking at how do we
- 9:41- utilize
- 9:42- AI data and imaging that all the access
- 9:45- that we have to stay more consistent. I
- 9:47- don't know if you this is long time
- 9:48- back. A reader digest article was published and
- 9:51- the patient went to different
- 9:53- clinics and they got different treatment plans. I
- 9:55- feel that AI generated
- 9:57- the lean in for helping the doctors with
- 9:59- the diagnostic. We will start seeing more leveling
- 10:02- off. So there is not just a variation
- 10:03- of how people are diagnosing for the care.
- 10:07- I think what makes me nervous as much
- 10:09- as I'm excited about all of the things
- 10:11- that we're saying is the implementation.
- 10:14- Implementation of the technology. Technology adoption is
- 10:18- it's not just a technology challenge, honestly. I
- 10:20- feel it's a leadership challenge, how leaders truly
- 10:23- think about
- 10:24- the technology, the governance that we have. Do
- 10:27- we have an effective training? Do we have
- 10:29- have we really figured out what the workflow
- 10:31- is going to look like?
- 10:33- Is it meaningful to the clinicians? A lot
- 10:36- of the decisions, if they're made in a
- 10:37- siloed environment
- 10:39- where the clinician is not taken into consideration,
- 10:42- the technology
- 10:44- is not going to be working in that
- 10:46- in that scope of things because it's it's
- 10:48- great on in its own.
- 10:50- But when it's integrated in a system, if
- 10:53- it's not thought through, then we won't be
- 10:55- able to see the true value of what
- 10:56- the technology can do for our offices.
- 10:59- So I think the questions that we should
- 11:00- always be asking is,
- 11:02- does this truly improve the clinical decision making
- 11:06- process?
- 11:07- Does it reduce the burden of the provider?
- 11:10- Does it improve patient experiences?
- 11:13- And, really, how are we gonna measure all
- 11:14- of this?
- 11:16- So
- 11:17- the technology should expand the clinician's capacity, but
- 11:21- not
- 11:22- diminish the clinician judgment. That's what I would
- 11:24- say the big thing about technology that makes
- 11:26- me nervous.
- 11:27- Okay. Such a good point there. Thank you
- 11:29- for sharing. Last question for you here. What
- 11:32- will the most effective health care leaders need
- 11:33- to be successful in the next two to
- 11:35- three years?
- 11:37- I I I think couple of things that
- 11:39- really come to my mind when you ask
- 11:40- this question is talent. We gotta really have
- 11:43- the right talent and develop
- 11:45- the resources to develop the talent. Because if
- 11:48- there is not talent, it's not a sustainable
- 11:50- way to, support a business.
- 11:53- And
- 11:53- and, you know, we always hear this, the
- 11:56- culture trumps strategy. A strategy will not work
- 11:59- if we don't have the right talent. So
- 12:01- making sure you either have the right talent
- 12:03- always reminds me of the book, you know,
- 12:06- Good to Great, which says getting the right
- 12:07- people on the bus at the right seats.
- 12:09- It's really important that we have the right
- 12:11- folks,
- 12:12- supporting the objectives that we are trying to
- 12:14- attain. But, primarily, also, are we willing to
- 12:17- develop the talent
- 12:19- for it to be a sustainable for the
- 12:21- organization?
- 12:22- And that that to me causes the retention,
- 12:25- causes people to feel integrated, causes people to
- 12:28- want to do something that's bigger than themselves.
- 12:32- Then the other thing I would say is
- 12:34- the data and technology we've been talking about,
- 12:36- you know, are you fluent with it? Are
- 12:38- you truly understanding?
- 12:40- Because it's the the flashy part. Right? Are
- 12:42- you able to shut down the noise and
- 12:44- truly understand
- 12:46- while that actually makes sense in our ecosystem?
- 12:48- And the thing is there are so many
- 12:50- things out there right now. It's having the
- 12:53- I I think it's almost like you gotta
- 12:55- slow down a little bit before you can
- 12:57- go fast. So
- 12:59- use the technology to truly understand if it's
- 13:02- the right fit for you, and the leaders
- 13:05- need to really spend some time understanding that.
- 13:07- Because if you don't, you're making decisions in
- 13:10- a rush. The decisions will be not it's
- 13:12- not about the flashy things. It's about the
- 13:14- finding the right thing for your for your
- 13:15- ecosystem.
- 13:17- And when technology comes, this comes to my
- 13:20- third part where
- 13:21- a a health care leader should really be
- 13:23- thinking about is, am I a master at
- 13:26- change leadership?
- 13:28- Because when you're introducing technology at such a
- 13:30- fast pace, you have to become very good
- 13:33- at change management.
- 13:34- And in order to the first step of
- 13:36- change management is not just
- 13:38- pushing people the benefits of what it can
- 13:40- be. It's truly listening. It's, you know, seek
- 13:43- to understand before being understood. This is the
- 13:46- Stephen Covey quote that I really always kinda
- 13:48- keeps swarming back to my mind is when
- 13:50- you're instituting change, because change might as simple
- 13:53- as it is, it's always 10 times harder
- 13:56- for the person who's receiving the change. So
- 13:58- how do we pace the change and how
- 14:00- do we,
- 14:01- institute the change? Are we bringing people others
- 14:04- along? Are we bringing people soon enough along?
- 14:06- Those are the questions that change leadership mastery
- 14:09- of change leadership that becomes very critical for
- 14:12- to be successful in the next two to
- 14:13- three years because there's so much same coming.
- 14:16- And, also, the last one is, for me,
- 14:17- is connecting strategy to everyday practice.
- 14:21- Do not make decisions in a silo. The
- 14:24- leaders must be able to translate
- 14:26- enterprise level strategy into what happens into everyday
- 14:30- in a dental practice.
- 14:32- Digital transformation, where we're talking about organic growth,
- 14:35- efficiency,
- 14:36- All those things sound great, but if it's
- 14:39- not connected to the overall strategy or overall
- 14:42- objective of the why and you all all
- 14:45- heard about the favorite Simon Sinek book. Right?
- 14:48- Start with the why. It's about if people
- 14:50- don't understand the why behind all of that,
- 14:53- change becomes very hard and the strategy
- 14:55- actually fails.
- 14:57- So we we also need to make sure
- 14:59- that
- 15:00- the best leaders will connect the strategy to
- 15:02- the practical questions.
- 15:04- Can this patient get appointment sooner? Does the
- 15:07- doctor have the support they need in order
- 15:09- to provide the comprehensive care?
- 15:11- Is the technology
- 15:13- reducing or increasing the administrative burden?
- 15:16- Are the teams getting more engaged? Are we
- 15:18- improving the quality of outcomes? And I think
- 15:20- those are the questions that people should be
- 15:22- asking when they're thinking of strategically
- 15:24- on the next
- 15:26- two, three, five years what on the horizon
- 15:28- what it's gonna look like. And always strategy
- 15:30- always also works when it's connected to your
- 15:33- company's mission and vision. In case you go
- 15:35- outside, it's hard to bring people along to
- 15:37- build a strategy, and, you know, culture always
- 15:39- trumps strategy.
- 15:41- Okay. Well, such a great conversation today. Thank
- 15:44- you so much for your time. That's all
- 15:45- I have for you today, doctor Singh. Again,
- 15:47- thank you so much for joining us. It's
- 15:48- been a pleasure speaking with you and I'm
- 15:50- looking forward to connecting with you again in
- 15:51- the future. Thanks, Arianna. It was my pleasure.
- 15:54- I appreciate the opportunity.