220 | Pick a Damn Canoe. How to Make Hard Decisions When Every Option Costs Something | Leadership, Delegation & Systems with AI Frameworks

She's That Founder: Stop Being The Bottleneck and Lead Smarter with AI · Oct 22, 2026 · 10m

Indecision.

You’ve got one foot in each canoe.

You call it flexibility. You call it being thoughtful. You call it keeping your options open.

And you know exactly how this ends. The canoes drift apart, and you’re in the water anyway.

Here’s what Dawn sees in clients stuck in indecision: it’s rarely a shortage of information. It’s an attempt to keep every possibility alive so you never have to feel the loss that comes with choosing. A real decision closes something: an option, an identity, a relationship, a way you’ve always done business. The hard part isn’t always figuring out what you want…