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Earth Overshoot: We've Used a Year's Resources in Just 7 Months - Can We Reverse the Clock?
"Actually, awareness doesn't help. We are on the campaign to produce a desire for that transformation. Information is useless unless it's empowering. And of course, it has to be factual. If it's not factual, then it's going to be found out, and it also has to be relevant because otherwise, it's irrelevant. But if it's just relevant, it actually may just be counterproductive because if people see it as relevant but not empowering, they will use their brain to fight it. So that's why I think awareness campaigns don't work. We can only work on motivation, helping people to find a greater desire…
The skinny
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