Episode 357: Identity Is a Decision Filter
What We Cover In This Episode:
The four questions to run every decision through before upside ever enters the conversation [7:18]
Why 'no' is not inherently a negative response, and why a no should never mean 'never' [11:45]
Why the money question still matters, but only after the identity filter has done its job first [13:42]
How to check whether your clients can actually feel your studio's identity, and where the contradictions tend to hide [17:17]
Quotes:
"The goal is not to make decisions more complimented, strong identity should ironically make them easier." [Nick, 4:40]
"First, you're…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.