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The Real Shift Behind Influencer Marketing
In this episode of the Kanawha Valley Hustlers podcast, I break down how influencer marketing changed and why Appalachian business owners need to stop treating it like something meant for celebrities and internet stars. I walk through the shift from movie stars and athletes to reality TV names like Jessica Simpson, Paris Hilton, and the Kardashians, then into the YouTube era with people like Logan Paul and Mr. Beast. The big change is that top creators stopped renting out their audiences and started building products they own, which pushed major brands toward micro influencers instead.
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The skinny
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