Latest / Host Planet: Airbnb, Holiday Let, and Vacation Rental Insights / Direct Booking Secrets & High-End Guest Experiences with Louis Andrews
Transcript
- 0:00Welcome to the House Planet Playbook, your go to guide for
- 0:03mastering short term rentals. In this special series, we're
- 0:06sitting down with 30 of the world's top property managers to
- 0:10uncover what really drives success in the vacation rental
- 0:13industry. You'll hear their stories, learn
- 0:15the key lessons they've picked up along the way, and discover
- 0:18the game changing tech they use to deliver five star guest
- 0:22experiences. If you're serious about growing
- 0:25your STR business, you're in the right place.
- 0:28We've also developed an ebook featuring the stories of every
- 0:31manager in this series, and you can download it for free at the
- 0:35House Planet dot Club to find out more.
- 0:38In today's episode we're chatting to Louie Andrews from
- 0:40Ovo Network in France. Stand by for a chat about snow,
- 0:44direct booking, the guest experience and a major goal to
- 0:48scale to 500 properties. This special series is brought
- 0:57to you by Host Planet and Hospitable, the smart AI powered
- 1:01property management software trusted by hosts worldwide.
- 1:05With Hospitable, you can automate guest messaging, sync
- 1:08calendars across platforms, and manage your rentals with ease,
- 1:12all from one powerful, easy to use platform.
- 1:15If you're keen to run your short term rental on autopilot, try
- 1:18Hospitable today. Visit hospitable.com/host Planet
- 1:23to see how the platform can save you time you stress and maximize
- 1:27your earnings. Louis, thank you for being part
- 1:30of the Host Planet Playbook. Let's start with you.
- 1:33What's the name of your company, Where are you located, and how
- 1:37many rentals do you manage? Hi, James.
- 1:40Thanks for having me. So yeah, my name is Louis
- 1:43Andrews and I'm the Director and President of Over Network
- 1:46France. Over Network is a company that
- 1:49manages around 200 properties, just over 200 actually in
- 1:54Northern French Alps and a couple in Switzerland as well.
- 2:00That's in terms of the properties.
- 2:02And then in terms of our team, we've got a locally based team
- 2:06in Annesi, which is known as the Venice of the Alps.
- 2:10And there's a lovely little town which has frequently been
- 2:13nominated for most pleasant place to live in France.
- 2:18And then we've also got an international team based around
- 2:21UK, Portugal, Australia, Canada and many other places.
- 2:26Superb. So how did you get involved in
- 2:28the world of short term rentals? My dad Co founded over network
- 2:34in 2008. He kind of set it up as a as a
- 2:39lifestyle business. He built it incrementally
- 2:44through hard work, determination and very much an entrepreneurial
- 2:52mindset and a creative mindset. And I think that he, with his
- 2:57colleagues brought the company to a certain level in terms of
- 3:01number of properties under management and number of team
- 3:06members and just in terms of general expansion and
- 3:11scalability. And I arrived at a time which
- 3:14was totally unplanned on my end, which was more I was kind of
- 3:19following another direction and then ended up pivoting during
- 3:23COVID. And I think quite quickly, my
- 3:27own entrepreneurial mindset and my own creativity ended up being
- 3:31or presenting itself as being a, a strong positive and a strong,
- 3:35strong tool for the company. And that's when I was approached
- 3:39by the people in charge at the time basically asking me if they
- 3:42could make the most of it in the long term.
- 3:45So I originally signed up for for five years and interestingly
- 3:50it's been more than five years now.
- 3:51So I'm kind of still going strong and and I'm now firmly
- 3:56established within both the the company and the industry.
- 4:00What direction was your life taking before you decided to to
- 4:04get involved in the family business?
- 4:05Yes, I was not interested in a business particularly, or at
- 4:11least I was, but I didn't want to make it my career.
- 4:14I instead wanted to study arts. So I did study arts originally,
- 4:21what it was to become a creative director in a marketing or
- 4:25graphic design agency. So I wanted to be a yeah, an
- 4:31artistic director, a creative agent, a graphic designer, and
- 4:36kind of be focused, you know, travelling with, sorry, working
- 4:40with advertising agencies and things like that.
- 4:43And then ended up pivoting basically.
- 4:44But it was all very unexpected. How have those artistic skills
- 4:49helped you in the world of SDR? You're going totally off the
- 4:54agenda now. I'm liking it.
- 4:56I think the I think it's, it's helped me massively.
- 5:02I think that when we talk about how over now, it is different
- 5:06from a lot of actors in the sector.
- 5:09I do attribute a lot of that to our ability to occasionally
- 5:14think outside of the box and to fully embrace things like brand
- 5:23identity, USP, defining what our niche is, and then kind of
- 5:29obsessively and creatively honing in on that and trying to
- 5:33really define who we are. Because I think that that's made
- 5:36a huge part of what has then created our success.
- 5:42I see it as being hugely, hugely kind of fundamental, really.
- 5:47Obviously, it's the same case for Brian Chesky at Airbnb.
- 5:49So we're not the only ones that are kind of creatively LED.
- 5:53But I do think it's a really important part of of how we've
- 5:57been built. And I actually, I value it
- 5:59immensely and I'm really thankful for kind of that
- 6:02background. What makes Ovo Network stand out
- 6:06among the competition? I think the the main thing is
- 6:10that we're a tech driven business rather than being a
- 6:13service driven business. So we've developed our own PMS
- 6:18in house, so fully bespoke PMS that we provide to owners to
- 6:22help them optimize the rental performance of their properties.
- 6:26And then we provide guests with a booking platform which
- 6:29attracts up to 40,000 unique users per month in search of
- 6:36their kind of ideal chalet, their ideal property.
- 6:41And then the other USP is very much the type of property that
- 6:45we distribute. So we distribute unique or high
- 6:48end chalets. So properties with extra
- 6:50amenities and other certain standards.
- 6:52So either four or five star in terms of standards, we
- 6:57distribute those types of properties in what we call
- 6:59authentic destinations. So authentic destinations being
- 7:02not fully dependent on snow, not overly luxurious, not overly
- 7:08high altitude. So we're not just a ski
- 7:10destination, we're a year round destination and that's what we
- 7:13call authentic because you can still go out and feed the cows
- 7:17and buy cheese and things like that.
- 7:20I know you're proud of your direct booking percentage as
- 7:23well, so talk to us about that. How do you go about achieving
- 7:28direct bookings? And I'm thinking here that
- 7:29you're the design background comes into this a little bit,
- 7:32especially with the the website and and the user experience.
- 7:36Yeah, I think it does. I think it it all Interestingly,
- 7:40I'm in the middle of organising an event that's going to take
- 7:45place at Scale France in November, which is effectively a
- 7:49mini book direct show. So during a whole afternoon,
- 7:52I'll be organising that, which I think is news to you because I'm
- 7:55not sure if I knew last time. So that's going to be fun.
- 7:59And, and therefore it kind of I've been thinking about this
- 8:01subject a lot. I kind of see there's four
- 8:05phases really with regards to direct booking.
- 8:07There's there's how well known you are, how recognisable your
- 8:14brand is. So it's all around, you know,
- 8:15capturing those initial leads. So are you a name?
- 8:18Can you be a name? Do you have kind of control over
- 8:22a specific niche that means that you'll easily be found?
- 8:25You know, as I was saying, we're very much centered around high
- 8:29end chalets, extra immune to use, which means that if
- 8:32somebody was to type in France into Google, chalet with Jacuzzi
- 8:36or chalet with swimming pool will usually be the number one
- 8:40organic search results. So there's that first level of
- 8:44work. There's then a lot of work
- 8:48around converting those leads. So once they arrive onto your
- 8:52website, how do you gain their trust?
- 8:54I think that's a big part of and everything that we do and that's
- 8:58why and you and I have had conversations around this
- 9:00before, but you know, if your website looks terrible, that's
- 9:02instantly means that these people are just going to go back
- 9:05to, to Airbnb or to booking.com. So that's where a lot of the,
- 9:09the design aspects and the, you know, at the end of the day, the
- 9:13main purpose, like for example, we're, we're working on our
- 9:16homepage and our website at the minute and we were doing it with
- 9:20an agency and the main focus of the agency is to increase trust.
- 9:24So design serves trust and UXUI serves trust as well.
- 9:30So there's a lot of work around that.
- 9:32And then, and then there's the, the in state moment.
- 9:36So like does the, does the expect, does the stay correspond
- 9:41with expectations? Ideally you want to surpass
- 9:45expectations. You want to make sure that
- 9:46actually they didn't realise that the property was this nice.
- 9:51That's a huge part of of kind of, and the quality of service.
- 9:54But then that directly effects direct bookings because then
- 9:59ideally you want to create some semblance of loyalty with those
- 10:03guests. From the fact that they've had
- 10:05such a fantastic experience from finding out about you to going
- 10:09on your website to booking on your website, to staying with
- 10:12you that, you know, the, the thing that we always try and aim
- 10:14for is that upon departure, guests just say, see you next
- 10:18year. And that's kind of the goal.
- 10:22In terms of searches then you mentioned appearing near the top
- 10:26of Google searches. Are you thinking about AI large
- 10:29language model searches and how you get exposure on those
- 10:33platforms too? Yeah.
- 10:35I mean, it's a huge subject and it has been for the past what, 2
- 10:391/2 to three years now. I think we're still trying to
- 10:46get on top of how to best optimize it.
- 10:49I'm extremely conscious of the amount of fake news that there
- 10:53is at the moment. I think that people still don't
- 10:56fully grasp how, for example, ChatGPT works.
- 10:59I mean, I was talking about this with somebody not too long ago.
- 11:01They're saying how they kept on repeatedly talking to ChatGPT
- 11:06about their business and then created a new chat and asked
- 11:10chat what STR platform was the best to book on.
- 11:15And they were really pleased because the response that they
- 11:17got was the one that they'd been feeding into it.
- 11:19Which just doesn't really align with the fact that chat just
- 11:22knows who you are and knows what you want to be told.
- 11:26So, so that's kind of like a, that's a big thing.
- 11:28And it is interesting as part of organising this direct booking
- 11:32event, it's, it's given me a fantastic opportunity to just go
- 11:36up to a lot of people that I've either known or have wanted to
- 11:40know more or in fact don't even know at all and just ended up
- 11:44kind of picking their brains. And I'm sure you get this
- 11:47opportunity all the time, obviously with the podcast and,
- 11:49and with your events, but it's just a really good way of going
- 11:52to meet people. And I definitely don't feel like
- 11:57we're masters of this subject. And if we're not, given that
- 12:01we're quite technologically advanced compared to a lot of
- 12:05actors, I think that a lot of people are still really behind,
- 12:10which means that there's a huge opportunity for something that
- 12:12is able to just, you know, have all these LLMS spit out their
- 12:17names instantly. I think more and more, you know,
- 12:21we, we work with SEO agencies and we work with SEO agencies,
- 12:26but the big challenge here is going to be to start working
- 12:28with people that are experts in AI as well.
- 12:31Interesting times ahead and back to your location then in the
- 12:35Alps. What are the main challenges and
- 12:38opportunities where you are? Well, one of them snow.
- 12:44That's not news to anyone. Global warming is directly
- 12:47affecting everyone in this sector.
- 12:51It's massively important that we start preparing because
- 12:56obviously we can start being vocal about the effects that it
- 13:00has, but we also need to kind of proactively anticipate what what
- 13:04the outcome of that is going to be in a destination that is so
- 13:06dependent of snow. Because we've got, you know,
- 13:09we're a destination where people come to to ski.
- 13:12We're going to have to start really planning in planning
- 13:14ahead and planning around that, bearing in mind that whilst we
- 13:17go to local groupings of all the local actors and kind of fight
- 13:24for the fact that we're not just a ski destination.
- 13:26As I was saying at the top of this, this meeting review, the
- 13:30reality is that a lot of the villages themselves aren't going
- 13:33to be able to survive if the ski slopes aren't open.
- 13:37And that means that they're going to become deserted because
- 13:39they'll have nothing else to, to, to offer travellers and
- 13:43their economy will crash. So there's a lot of challenges
- 13:46around that. And then from our kind of purely
- 13:49our point of view, we've got challenges around inventory
- 13:54growth, you know, the number of kind of qualified leads that
- 14:00we're trying to generate and that we're struggling to
- 14:02generate. And then there's the constant
- 14:05kind of saturation of our market with an increase in in supply,
- 14:10but a decrease in demand. A couple of things then to
- 14:13follow up on in relation to the snow, what are your projections
- 14:18in in terms of the snow and and do snow machines help and also
- 14:23where you are, is there much threat of regulation?
- 14:27Yeah, OK. So there's a bit of a stigma
- 14:31around snow machines, which is justified, which is it's just,
- 14:35it's terrible for the environment.
- 14:38It's it's fake Snife. You're creating fake Snife.
- 14:41There's a lot of media going around at the minute around
- 14:45certain destinations that are abusing their usage of snow
- 14:50machines, which is then directly resulting in, you know, a drop
- 14:54off in, in in bookings and in people going to those
- 14:57destinations. Because all it takes is, you
- 14:59know, 11 segment on our equivalent to, you know, BBC
- 15:04News to be about how these guys are all frauds because actually
- 15:08they've to be smuggling money this way and that and is funding
- 15:12the, the, the fake snow economy. And that makes the whole
- 15:16destination crash or at least be significantly affected.
- 15:19So that's really difficult. And then remind me what your
- 15:24second point was, Sorry. Regulation where you are.
- 15:26Yeah. So I think it's going it's it is
- 15:31starting to be an issue and it's going to be more of an issue
- 15:33mainly just because locals can't afford to live individuals
- 15:36anymore and defending on the local governments.
- 15:40Some people are kind of intelligently accepting the fact
- 15:44that at the same time, their economy is dependent on tourism
- 15:48and therefore they're going to have to find a middle grounds.
- 15:51Whereas I think some people on on slightly different trajectory
- 15:57in terms of politics are basically just straight up
- 15:59banning it or, or massively limiting our activity, which
- 16:03makes it quite difficult. But again, because we're trying
- 16:07to to really focus on authentic destinations, that's what
- 16:11hopefully allows us to then have authentic conversations with the
- 16:15local governments and kind of actually act in a cooperative
- 16:19way and, and support each other rather than, you know, them
- 16:22pointing us and pointing at us and saying we're the we're the
- 16:25issue and therefore, you know, they're going to ban us, for
- 16:28example. What are your top tips for
- 16:30delivering an outstanding guest experience?
- 16:35The quality of products I think you know when I'm frequently
- 16:40asked to talk about how we're how we've ended up being one of
- 16:45the highest highest rated operators in the whole world on
- 16:49Airbnb, for example, I think we're the longest running super
- 16:53host in France. People think that there's like
- 16:56this magic formula, which the kind of it is, but it's actually
- 16:59really simple and it's to only work with properties that are
- 17:03going to get fantastic reviews. So very, very simply take a
- 17:09qualitative approach to how you want to operate and avoid the
- 17:13quantitative approach and make sure that you only work with
- 17:16properties that are going to kind of deliver that great guest
- 17:19experience. And that's what allows you to
- 17:21then just do what it says on the tin.
- 17:23So that's inclusive of like amazing amenities to have a wow
- 17:27factor with us, something that we really look for and then to
- 17:30have good services. So that'd be point 1.2 goes back
- 17:34to what we're saying around kind of your niche.
- 17:36So once you've defined A niche, try and really own that niche
- 17:40and and establish what it means and then deliver a consistent
- 17:45type of guest experience around that niche.
- 17:47So that consistency I think is key in delivering a great guest
- 17:51experience. And then finally, I think just
- 17:55in terms of the actual services within the property, what we do
- 17:58is we try and make sure that all the basic communities are
- 18:01included. So linen, towels, Wi-Fi,
- 18:04cleaning. And then we really encourage our
- 18:08consumer partners and our property property manager
- 18:11partners to to then offer just a good selection of upsells on top
- 18:15of that to kind of guarantee that the the accommodation is
- 18:19what we like to call the base count.
- 18:21That's like a term that we're trying to incorporate into our
- 18:24kind of our brand identity more and more because we're in
- 18:26mountains. So it's like you're the base
- 18:28camp, but that's not the end of the experience.
- 18:32It's actually the beginning. And everything that's important
- 18:35actually happens outside of that.
- 18:36And you're just the base camp or the foundation work that is
- 18:39there to accommodate amazing stays and amazing holidays.
- 18:44You mentioned upsells there. I mean how important are upsells
- 18:47to over network? They're not at all.
- 18:51They're not at all because we don't do them.
- 18:52So we don't provide them ourselves.
- 18:53They're provided by the third parties that we operate with.
- 18:57But we know how important they are to the guests and to the
- 19:00quality of the stay. And a lot of the people that we
- 19:02operate with, that we work with that provide those upsells is
- 19:06kind of like their main source of income.
- 19:10In terms of keeping owners happy, what are your top tips
- 19:13for keeping owners happy? Good question.
- 19:19Establish targets for them. We've got some insane new
- 19:23dashboards, actually enough PMS that like amazing that show us
- 19:26exactly how we're kind of comparing and on pace in terms
- 19:31of owner targets, but also our own targets like the property
- 19:34potential. But I think the main way to keep
- 19:37owners happy is set their targets, make sure that they're
- 19:40achievable, but reaching and then achieve them or ideally
- 19:44knock them out of the park. And then more importantly than
- 19:47anything else, communicate. So communicate about those
- 19:52achievements. I think that in the past, one
- 19:54thing that we were doing is was consistently providing the best
- 19:58possible results, but then never actually addressing that with
- 20:02owners, which meant that they, it became kind of mundane for
- 20:06them and they were just kind of used to it when actually what we
- 20:08were doing was absolutely incredible.
- 20:10So communicating and educating your owners around how good the
- 20:14work is that you're doing was fantastic.
- 20:17What's your biggest lesson learned since taking the reins
- 20:20over network? Yeah.
- 20:23This is one that took me a bit more time to think of.
- 20:25And the answer is though, quite easy.
- 20:28I think that one thing that I've done is I've scaled the
- 20:30business. You know, we went from having a
- 20:33GB V of 6,000,000 when I joined to having a GB V of 16,000,000
- 20:37in 2024. So there's like quite a sizable
- 20:40increase there. And I think that therefore we're
- 20:43going through a period of scalability and of growth.
- 20:46And therefore, I think that the key thing there, the key lesson
- 20:50there is and the key thing that I need actually more than
- 20:53anything else is being able to surround myself with the right
- 20:57people that I can then delegate to and work with.
- 21:02Because I think that when there comes when you come to a company
- 21:06that's got like 200 properties. And even when I joined the
- 21:09company when it was still, you know, my dad and his team kind
- 21:12of were mainly involved. There's always a glass ceiling
- 21:16that you've got to get through. And a lot of that is dependent
- 21:18on which teams are in place and who you can, who you can
- 21:23surround yourself with in order to go breakthrough that glass
- 21:26ceiling. And, you know, as founders, you
- 21:31know, I've talked about this before, but like as founders,
- 21:33you can end up taking too much on your own shoulder.
- 21:36And the more you can delegate and the more you can surround
- 21:38yourself by like minded individuals that have got the
- 21:41same level of buy in as you, the more you're capable to just grow
- 21:46without that kind of pressure on your shoulders.
- 21:48So that's been a big lesson, and it's still a big lesson is like
- 21:51really trying to identify people that I can then entrust and
- 21:55like, totally respect and delegate them.
- 21:58What do you love most about the business?
- 22:06I think the IT goes back to the creativity aspects.
- 22:10I think that the amount of freedom that we kind of take of
- 22:14really trying to build on top of our business and trying to come
- 22:18up with creative solutions to problems and trying to innovate.
- 22:21I think that innovation is key. And that's something that I'm
- 22:24like deeply, deeply in love with.
- 22:27That is something that, you know, means that we're massively
- 22:32passionate about what we do and we really kind of respect
- 22:35ourselves and respect kind of our role and then really try and
- 22:40build on top of that and, and have got that huge buying in
- 22:43what we do. And that's a huge source of of
- 22:47love and passion and admiration for, for our activity.
- 22:51OK. Then, Lou, we've got a few more
- 22:52quick fire questions to get through.
- 22:54Which PMS do you use? It's called Pyms, but it's it's
- 22:59our own. And which dynamic pricing tool
- 23:03do you use? It's called Pyms and it's our
- 23:06own, so it's. Which piece of tech couldn't you
- 23:11live without? Obviously this question alludes
- 23:15to the fact that you, you're usually people answer answer
- 23:18with an element of their tech stack, so either their revenue
- 23:21management tool or their PMS. But for us, it's, it's actually
- 23:24our, we use an open source content management system, so
- 23:28ACMS called called Mod X. And that's the tool that we use
- 23:32to then build our PMS and our websites.
- 23:35It's all built on top of Modex. So, so that's the answer for us
- 23:38because that's what allows us to have that that freedom and that
- 23:41creativity and that control on kind of the services that we
- 23:44provide, which is, you know, again, what makes us different
- 23:47is that we can have that level of freedom.
- 23:50Ideally pets, yes or no? You don't want 100% pets, but
- 23:55you want a good amount of your properties to to accept pets.
- 23:58We've got 15% of our bookings last year were made for for for
- 24:03travellers with pets. My guess is that there's likely
- 24:06more, it's just that not everyone actually declares them
- 24:09in the booking form. But 15% is a pretty good number.
- 24:14Ideally hot tubs, yes or no? Massive yes.
- 24:19We've got 60% of our properties currently that have hot tubs.
- 24:23We'd in the past we've had up to like 7075%.
- 24:29We actually know per destination and depending on the criteria of
- 24:31your property, exactly how much more money you can generate per
- 24:35year if you just add a Jacuzzi. And as soon as we get an owner
- 24:39that kind of takes a visit with us and, and gets a, an
- 24:42assessment from us. If they don't have a hot tub or
- 24:46a Jacuzzi, we'll we'll quite rapidly suggest that they
- 24:49install one because we just know that there's a huge chunk of
- 24:52revenue that on top of their potential they can generate if
- 24:55they were to install one. Although currently there's a
- 24:58water ban in all our regions, which means that you can't
- 25:00refill the hot tub. So that's a bit of an issue, but
- 25:02there you go. Ouch.
- 25:05Self check in or personal welcome.
- 25:08So I'm going to cheat and say both but the the the idea of
- 25:11this self self check check in upon arrival, allow the kids to
- 25:16run around and allow everyone to go to the toilet and to unpack
- 25:20your bags. But then an in person person
- 25:23coming out and coming around and just saying welcome to the
- 25:26chalet, welcome to the property. Here's how everything works.
- 25:29Here are all my local recommendations, and I'm
- 25:32available for you whenever you want if you've got any
- 25:34questions. Nice telephone call or AI
- 25:38response? We're going to have to, for now,
- 25:43I think telephone call to convert like there's, I'm not
- 25:47sure how many conversions AI is able to achieve.
- 25:50So and I think that the, again, more and more AI is arriving, I
- 25:53think that there's a huge amount of the population that's going
- 25:57to turn to wanting to have more authentic connections, IE human
- 26:01connections with people. So the telephone calls with real
- 26:06people to convert, but then hopefully we can move to AI
- 26:10answering a huge majority of all the easy to answer questions.
- 26:16And that should definitely be we as humans shouldn't be wasting
- 26:19our time on right now. What's your most memorable
- 26:23hosting moment? Just COVID is the only thing
- 26:27that kind of gets to mind. I was trying to like unpick
- 26:30loads of different anecdotes and obviously I've got a couple, but
- 26:33I think that the most memorable thing was COVID.
- 26:36And the reason why I was kind of giving that as an example is
- 26:38that occasionally we'll have guest issues.
- 26:41And I talked to some of my team members that have arrived after
- 26:44COVID and they're struggling with one booking going wrong.
- 26:49And it's just really funny because I've just very clearly
- 26:52divert massively thick skin when it comes to guest issues because
- 26:56I've been in a situation where I've had about, you know, 300
- 27:00bookings all being cancelled at the drop of a hat.
- 27:03But probably more actually, sorry.
- 27:04But like, you know, maybe even up to the thousands, whatever,
- 27:07but just a huge majority, you know, just a huge percentage of
- 27:11all bookings being cancelled. And the nightmare that ensued,
- 27:15but then the opportunities that that brought about and then the
- 27:19fact that we've survived it and we've done better and better
- 27:21every year since is just a clear indication that you just need to
- 27:25own things and get on with them and and try and find
- 27:29opportunities. And how good was actually
- 27:31memorable because it was health. Shout out time then Is there an
- 27:38individual in the STR industry who's helped you and you'd like
- 27:42to give a shout out to? Yeah, well, obviously this isn't
- 27:44my first rodeo on your podcast, so I am starting to run out of
- 27:47people to nature. But Chris Thompson, who's the
- 27:53director of of the UK entity is something that I've been working
- 27:57on, I've been working with kind of ever since I joined first as
- 28:01a as a mentor. You know, he was very much a
- 28:04mentor to me. He's got a he kind of had a
- 28:09company called ski for me, which was Auk tour operator.
- 28:12So he was from an industry which is similar to ours, but not
- 28:15exactly ours and then grew alike info of open network and decided
- 28:19to get more involved. And that's just somebody that's
- 28:22probably is the person that's helped me the most throughout
- 28:25the past five years and is definitely something that's
- 28:28worth more than a shouting. Superb final question then
- 28:31ultimate goal for your business. Ultimate goal is a bit tricky,
- 28:36James, because ultimate means means final, but I've got, so
- 28:40I've not got a final goal, but I've got our current goal, which
- 28:42I mean it's not our current goal because our current goal is to
- 28:44sign. We want 250 properties live on
- 28:48our website by the end of the year.
- 28:50That's kind of very much short term.
- 28:52The current main goal that we've got is 500 properties, so double
- 28:56the amount that we're aiming for by the end of this year, purely
- 29:00because we're aiming for growth, aiming to scale.
- 29:03And we feel that once we get to 500, we'll be a different type
- 29:06of business and then we'll be able to aim for new ultimate
- 29:10goals. But so that for now, I'd say if
- 29:12I had to give one answer, it'd be the 500 properties and then
- 29:15we'll move on to the next stage of growth.
- 29:17Superb Louis, thank you for joining us and thank you for
- 29:20being part of the Host Planet playbook.
- 29:21All right, that's it for today's episode.
- 29:23My thanks to Louis for sharing his journey and for being part
- 29:27of the Host Planet playbook. Remember, this series has
- 29:29brought to you in partnership with Hospitable, the all in one
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- 29:51And here's the good news. Houseplanet Playbook listeners
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- 29:59hospitable.com/houseplanet to claim your offer and start
- 30:04running your rentals on autopilot.
- 30:07And for more free education for vacation rental hosts, head to
- 30:10Houseplanet dot Club, where you can sign up for our newsletter,
- 30:13listen to our podcasts, and download our suite of ebooks.
- 30:17Until next time, happy hosting.