Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
Why Your Brain Treats a Price Match as a Fairness Signal
In this episode of Behavioral Economics with Fexingo, Lucas and Luna explore the psychology behind price-match guarantees. Why do these policies feel like a win even when you never use them? The hosts unpack a 2023 study by researchers at the University of Chicago and Stanford that found price-match guarantees increase purchase intent by 22 percent, even when the guarantee is nearly impossible to claim. They discuss the 'fairness heuristic' — how a store's willingness to match prices signals trustworthiness, reducing the anxiety of getting a bad deal. The conversation covers…
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