Trust Is Your Currency: Physician Brand Rx with Matthew Ray Scott
On this episode of Author Hour, Matthew Ray Scott joins us to talk about Physician Brand Rx, the book he co-wrote with orthopedic surgeon Dr. Scott Sigman. Drawing on his background as an Army psychological warfare officer, Matthew explains how patients make decisions under duress, why trust is a surgeon's currency and reputation is their bank account, and why most surgeons are not invisible, just not legible. He shares how an outline drafted on a napkin in a Bentonville pub became a book, why he and Dr. Sigman chose a book even after building an award-winning podcast, and the Zoom interview…
The skinny
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