Latest / Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention / Strategies for Preventing Burnout in Your Business

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Strategies for Preventing Burnout in Your Business · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:01
  Hello
• 0:02
  and
• 0:03
  welcome
• 0:03
  back
• 0:04
  to
• 0:04
  another
• 0:04
  episode
• 0:05
  of
• 0:05
  the
• 0:05
  Deeply
• 0:06
  Rooted
• 0:06
  Business
• 0:07
  Podcast.
• 0:08
  My
• 0:08
  name's
• 0:09
  Jess,
• 0:09
  your
• 0:09
  operational
• 0:10
  expert,
• 0:12
  and
• 0:12
  I'm
• 0:12
  here
• 0:12
  with
• 0:13
  Rachel,
• 0:14
  our
• 0:14
  marketing
• 0:15
  mastermind.
• 0:16
  Today
• 0:17
  we're
• 0:17
  going
• 0:17
  to
• 0:17
  be
• 0:17
  talking
• 0:18
  about
• 0:18
  a
• 0:19
  timely
• 0:19
  and
• 0:20
  relevant
• 0:20
  topic,
• 0:21
  how
• 0:22
  to
• 0:22
  avoid
• 0:23
  burnout
• 0:24
  in
• 0:24
  your
• 0:24
  business
• 0:25
  and
• 0:26
  habit
• 0:26
  and
• 0:26
  success
• 0:27
  systems
• 0:27
  that
• 0:27
  you
• 0:28
  can
• 0:28
  implement
• 0:28
  that
• 0:29
  allow
• 0:29
  you
• 0:29
  to
• 0:30
  not
• 0:30
  only
• 0:31
  thrive
• 0:31
  in
• 0:31
  your
• 0:32
  business,
• 0:32
  but
• 0:32
  take
• 0:33
  a
• 0:33
  break
• 0:33
  in
• 0:34
  your
• 0:34
  business
• 0:34
  when
• 0:35
  necessary.
• 0:36
  And
• 0:36
  when
• 0:36
  I
• 0:36
  say
• 0:36
  that
• 0:36
  this
• 0:37
  is
• 0:37
  relevant,
• 0:37
  this
• 0:38
  is
• 0:38
  something
• 0:38
  that
• 0:38
  I
• 0:38
  experienced
• 0:39
  last
• 0:40
  week.
• 0:40
  I
• 0:40
  was
• 0:41
  at
• 0:41
  a
• 0:41
  commission,
• 0:42
  suffering
• 0:42
  from
• 0:42
  both
• 0:42
  strep
• 0:43
  throat
• 0:43
  and
• 0:44
  the
• 0:44
  flu
• 0:45
  recently,
• 0:46
  and
• 0:46
  I
• 0:46
  literally
• 0:47
  could
• 0:47
  not
• 0:47
  lift
• 0:48
  my
• 0:48
  head
• 0:49
  off
• 0:49
  the
• 0:49
  pillow
• 0:50
  and
• 0:50
  was
• 0:50
  so
• 0:51
  grateful
• 0:51
  that
• 0:52
  I
• 0:52
  had
• 0:52
  many
• 0:52
  of
• 0:53
  these
• 0:53
  things
• 0:53
  that
• 0:53
  we're
• 0:53
  going
• 0:54
  to
• 0:54
  talk
• 0:54
  about
• 0:54
  established
• 0:55
  in
• 0:55
  my
• 0:55
  business
• 0:55
  because
• 0:56
  it
• 0:56
  allowed
• 0:57
  me,
• 0:57
  with
• 0:57
  a
• 0:57
  couple
• 0:58
  of
• 0:58
  slack
• 0:58
  messages
• 0:59
  to
• 0:59
  be
• 1:00
  able
• 1:00
  to
• 1:00
  just
• 1:00
  disconnect
• 1:01
  from
• 1:01
  my
• 1:01
  business
• 1:02
  and
• 1:02
  allow
• 1:02
  my
• 1:03
  body
• 1:03
  the
• 1:03
  space
• 1:04
  it
• 1:04
  needed
• 1:05
  to
• 1:05
  recover
• 1:06
  without
• 1:06
  having
• 1:07
  it
• 1:07
  impact
• 1:07
  my
• 1:07
  clients
• 1:08
  work
• 1:08
  without
• 1:08
  having
• 1:09
  to
• 1:09
  have
• 1:09
  any
• 1:10
  long
• 1:10
  term
• 1:10
  impacts
• 1:11
  on
• 1:11
  my
• 1:12
  business.
• 1:12
  And
• 1:13
  not
• 1:13
  too
• 1:13
  long
• 1:14
  ago,
• 1:14
  before
• 1:14
  I
• 1:14
  implemented
• 1:15
  these
• 1:15
  things,
• 1:16
  like
• 1:16
  a
• 1:16
  flu
• 1:17
  might
• 1:17
  have
• 1:17
  knocked
• 1:17
  out
• 1:18
  my
• 1:18
  entire
• 1:18
  business.
• 1:20
  So
• 1:20
  I'm
• 1:20
  very
• 1:21
  thankful
• 1:21
  that
• 1:22
  I've
• 1:22
  got
• 1:22
  these
• 1:23
  things
• 1:23
  in
• 1:23
  my
• 1:24
  business
• 1:24
  and
• 1:25
  I'm
• 1:25
  going
• 1:25
  to
• 1:25
  make
• 1:25
  a
• 1:26
  case
• 1:26
  today
• 1:26
  for
• 1:26
  you
• 1:27
  to
• 1:27
  implement
• 1:27
  these
• 1:27
  things
• 1:28
  as
• 1:28
  well.
• 1:28
  I
• 1:29
  love
• 1:29
  that.
• 1:29
  Yeah,
• 1:30
  Jess
• 1:30
  messaged
• 1:31
  me.
• 1:31
  We
• 1:31
  were
• 1:31
  supposed
• 1:32
  to
• 1:32
  record
• 1:32
  last
• 1:32
  Friday
• 1:33
  and
• 1:33
  I
• 1:33
  was
• 1:33
  like,
• 1:33
  no,
• 1:33
  we
• 1:33
  got
• 1:34
  things
• 1:34
  covered.
• 1:34
  Like,
• 1:35
  we're
• 1:35
  totally
• 1:36
  solid.
• 1:36
  Like
• 1:37
  be
• 1:37
  a
• 1:37
  good
• 1:38
  business
• 1:38
  owner
• 1:38
  because
• 1:39
  that's
• 1:39
  the
• 1:39
  habits
• 1:39
  we
• 1:40
  were
• 1:40
  trying
• 1:40
  to
• 1:40
  build
• 1:40
  here.
• 1:41
  But
• 1:42
  honestly,
• 1:43
  so
• 1:43
  many
• 1:43
  business
• 1:43
  owners
• 1:44
  kind
• 1:44
  of
• 1:44
  fall
• 1:45
  into
• 1:45
  this
• 1:45
  trap
• 1:46
  where
• 1:46
  burnout
• 1:47
  is.
• 1:47
  It's
• 1:47
  one
• 1:47
  of
• 1:48
  those
• 1:48
  things
• 1:48
  that's
• 1:48
  unavoidable
• 1:49
  because
• 1:50
  you
• 1:50
  don't
• 1:50
  have
• 1:50
  these
• 1:51
  systems
• 1:51
  set
• 1:51
  up.
• 1:52
  You
• 1:52
  end
• 1:52
  up
• 1:53
  working
• 1:53
  so,
• 1:53
  so
• 1:54
  many
• 1:54
  hours.
• 1:55
  And
• 1:55
  we'll
• 1:56
  kind
• 1:56
  of
• 1:56
  talk
• 1:56
  through
• 1:57
  like
• 1:57
  some
• 1:57
  of
• 1:57
  the
• 1:57
  various
• 1:58
  types
• 1:59
  of
• 1:59
  burnout.
• 2:00
  But
• 2:01
  these
• 2:01
  habits
• 2:02
  really
• 2:02
  do
• 2:03
  lead
• 2:03
  not
• 2:03
  just
• 2:03
  to
• 2:04
  avoiding
• 2:04
  burnout,
• 2:05
  but
• 2:05
  they
• 2:05
  lead
• 2:05
  to,
• 2:05
  like,
• 2:05
  better
• 2:06
  productivity,
• 2:06
  to
• 2:07
  business
• 2:07
  growth
• 2:08
  and
• 2:08
  really
• 2:08
  seeing
• 2:09
  things
• 2:10
  in
• 2:10
  a
• 2:11
  different
• 2:11
  perspective.
• 2:12
  Jess
• 2:13
  and
• 2:13
  I
• 2:13
  were
• 2:13
  on
• 2:13
  a
• 2:13
  client
• 2:13
  call
• 2:14
  right
• 2:14
  before
• 2:14
  this
• 2:15
  and
• 2:15
  I
• 2:15
  think
• 2:15
  you
• 2:16
  said
• 2:16
  something
• 2:16
  to
• 2:16
  the
• 2:16
  fact
• 2:17
  like
• 2:17
  when
• 2:17
  students
• 2:17
  were
• 2:18
  doing,
• 2:18
  you're
• 2:18
  like,
• 2:18
  oh,
• 2:19
  is
• 2:19
  this
• 2:19
  what
• 2:20
  like
• 2:20
  delegation
• 2:21
  feels
• 2:21
  like?
• 2:21
  Is
• 2:22
  this
• 2:22
  what
• 2:22
  outsourcing
• 2:23
  feels
• 2:23
  like?
• 2:24
  This
• 2:24
  is
• 2:24
  the
• 2:24
  reality
• 2:25
  of
• 2:25
  having
• 2:26
  good
• 2:26
  business
• 2:26
  habits,
• 2:27
  which
• 2:27
  is
• 2:28
  easier
• 2:28
  on
• 2:29
  your
• 2:29
  nervous
• 2:29
  system.
• 2:30
  And
• 2:31
  you
• 2:31
  can
• 2:31
  take
• 2:32
  the
• 2:32
  pressure
• 2:33
  off
• 2:33
  of
• 2:33
  all
• 2:33
  of
• 2:33
  these
• 2:34
  external
• 2:35
  factors
• 2:36
  that
• 2:36
  might
• 2:36
  be
• 2:36
  beating
• 2:36
  your
• 2:37
  brain
• 2:37
  up.
• 2:37
  So
• 2:38
  we're
• 2:38
  going
• 2:38
  to
• 2:39
  be
• 2:39
  going
• 2:39
  through
• 2:39
  some
• 2:39
  essential
• 2:40
  systems
• 2:41
  to
• 2:41
  help
• 2:42
  you
• 2:42
  avoid
• 2:43
  burnout
• 2:43
  so
• 2:43
  you
• 2:44
  can
• 2:44
  keep
• 2:44
  your
• 2:44
  business
• 2:45
  thriving.
• 2:45
  Some
• 2:46
  of
• 2:46
  those
• 2:46
  systems
• 2:46
  are
• 2:47
  going
• 2:47
  to
• 2:47
  be
• 2:47
  Jess's
• 2:48
  absolute
• 2:48
  favorite
• 2:49
  time
• 2:49
  tracking
• 2:50
  my
• 2:50
  favorite
• 2:51
  of
• 2:52
  lead
• 2:52
  source
• 2:53
  auditing.
• 2:53
  And
• 2:54
  then
• 2:54
  really
• 2:54
  kind
• 2:55
  of
• 2:55
  going
• 2:55
  through
• 2:55
  the
• 2:56
  various
• 2:56
  ways
• 2:56
  of
• 2:57
  financial
• 2:57
  worry,
• 2:58
  mental
• 2:58
  overwhelm
• 2:59
  and
• 2:59
  all
• 3:00
  of
• 3:00
  those
• 3:00
  different
• 3:00
  things.
• 3:01
  So
• 3:01
  let's
• 3:01
  get
• 3:02
  into
• 3:02
  the
• 3:02
  episode.
• 3:02
  I
• 3:03
  kind
• 3:03
  of
• 3:03
  just
• 3:03
  want
• 3:03
  to
• 3:03
  backtrack
• 3:04
  a
• 3:04
  little
• 3:04
  bit
• 3:04
  and
• 3:04
  kind
• 3:05
  of
• 3:05
  what
• 3:05
  inspired
• 3:06
  these
• 3:06
  three
• 3:06
  pillars
• 3:07
  for
• 3:07
  me
• 3:08
  is
• 3:08
  I
• 3:09
  came
• 3:09
  across,
• 3:10
  I
• 3:11
  came
• 3:11
  across
• 3:11
  a
• 3:11
  statement
• 3:12
  by
• 3:13
  the
• 3:13
  offer.
• 3:13
  Her
• 3:13
  name
• 3:14
  is
• 3:14
  Denny
• 3:14
  Blake
• 3:14
  and
• 3:15
  she
• 3:15
  has
• 3:15
  a
• 3:15
  book
• 3:15
  called
• 3:15
  Free
• 3:16
  Time.
• 3:16
  It's
• 3:16
  about
• 3:16
  how
• 3:16
  to
• 3:17
  free
• 3:17
  your
• 3:17
  time
• 3:17
  as
• 3:17
  an
• 3:17
  entrepreneur.
• 3:18
  Entrepreneur.
• 3:18
  She
• 3:19
  said
• 3:19
  business
• 3:20
  stress
• 3:20
  is
• 3:21
  a
• 3:21
  systems
• 3:21
  problem.
• 3:22
  And
• 3:22
  I
• 3:22
  got
• 3:22
  to
• 3:23
  kind
• 3:23
  of
• 3:23
  thinking
• 3:23
  about
• 3:23
  it
• 3:23
  and
• 3:24
  I
• 3:24
  was
• 3:24
  like,
• 3:24
  yeah,
• 3:24
  like
• 3:24
  business
• 3:25
  stress
• 3:25
  is
• 3:26
  a
• 3:26
  systems
• 3:27
  problem.
• 3:27
  And
• 3:27
  like
• 3:28
  what
• 3:28
  are
• 3:28
  the
• 3:28
  different
• 3:28
  types
• 3:29
  of
• 3:29
  business
• 3:29
  stress
• 3:29
  that
• 3:30
  I
• 3:30
  see?
• 3:30
  The
• 3:30
  clients
• 3:31
  that
• 3:31
  I
• 3:31
  work
• 3:31
  with
• 3:31
  experience
• 3:32
  and
• 3:32
  they
• 3:32
  basically
• 3:33
  come
• 3:33
  down
• 3:33
  to
• 3:33
  these
• 3:34
  three
• 3:34
  buckets
• 3:35
  of
• 3:35
  financial
• 3:36
  worry
• 3:36
  where
• 3:37
  you're
• 3:37
  worried
• 3:37
  about
• 3:37
  the
• 3:37
  money
• 3:38
  coming
• 3:38
  in
• 3:38
  in
• 3:38
  your
• 3:38
  business.
• 3:39
  You're
• 3:39
  either
• 3:39
  experiencing
• 3:40
  inconsistent
• 3:41
  revenue
• 3:42
  or
• 3:43
  not
• 3:43
  enough
• 3:43
  revenue
• 3:44
  to
• 3:44
  cover
• 3:44
  your
• 3:44
  expenses.
• 3:45
  Mental
• 3:46
  overwhelm,
• 3:46
  that
• 3:47
  feeling
• 3:47
  that
• 3:47
  you're
• 3:48
  trying
• 3:48
  to
• 3:48
  like
• 3:48
  keep
• 3:49
  everything
• 3:49
  in
• 3:49
  your
• 3:49
  br
• 3:50
  and
• 3:50
  you're
• 3:50
  waking
• 3:50
  up
• 3:50
  at
• 3:50
  night
• 3:51
  wondering
• 3:51
  if
• 3:51
  you
• 3:51
  sent
• 3:52
  like
• 3:52
  that
• 3:52
  invoice
• 3:53
  off
• 3:53
  to
• 3:53
  a
• 3:53
  client
• 3:54
  or
• 3:54
  if
• 3:54
  you
• 3:54
  delivered
• 3:55
  like
• 3:55
  that
• 3:55
  deliverable
• 3:56
  or
• 3:56
  scheduled
• 3:56
  that
• 3:57
  email
• 3:58
  or
• 3:59
  energetic
• 3:59
  burnout
• 4:00
  where
• 4:00
  basically
• 4:00
  you're
• 4:00
  just
• 4:01
  feel
• 4:01
  like
• 4:01
  you're
• 4:01
  in
• 4:01
  reactive
• 4:02
  mode
• 4:02
  and
• 4:02
  you're
• 4:03
  constantly
• 4:03
  just
• 4:03
  firefighting
• 4:04
  in
• 4:04
  your
• 4:04
  business
• 4:04
  and
• 4:05
  you're
• 4:05
  not
• 4:05
  able
• 4:05
  to
• 4:06
  set
• 4:06
  the
• 4:06
  goals
• 4:07
  or
• 4:07
  complete
• 4:07
  the
• 4:08
  projects
• 4:08
  that
• 4:08
  you're
• 4:08
  setting
• 4:09
  out
• 4:09
  for
• 4:09
  yourself
• 4:09
  at
• 4:10
  the
• 4:10
  beginning
• 4:10
  of
• 4:10
  the
• 4:10
  year
• 4:10
  because
• 4:11
  you
• 4:11
  feel
• 4:11
  like
• 4:11
  you're
• 4:12
  just
• 4:12
  in
• 4:12
  this
• 4:13
  constant
• 4:13
  state
• 4:13
  of
• 4:14
  catch
• 4:14
  up.
• 4:15
  So
• 4:15
  those
• 4:15
  are
• 4:15
  the
• 4:15
  three
• 4:15
  different
• 4:16
  types
• 4:16
  of
• 4:16
  stress.
• 4:16
  And
• 4:16
  they
• 4:17
  all
• 4:17
  come
• 4:17
  down
• 4:17
  to
• 4:18
  a
• 4:19
  root
• 4:19
  cause
• 4:19
  is
• 4:19
  that
• 4:19
  there
• 4:20
  is
• 4:20
  an
• 4:20
  inefficient
• 4:21
  or
• 4:21
  inadequate
• 4:22
  system.
• 4:22
  So
• 4:23
  moving
• 4:23
  into
• 4:23
  that
• 4:23
  first
• 4:24
  system
• 4:24
  that
• 4:24
  I
• 4:25
  talked
• 4:25
  about
• 4:25
  of
• 4:25
  financial
• 4:26
  worry,
• 4:27
  really
• 4:27
  what
• 4:27
  this
• 4:27
  comes
• 4:28
  down
• 4:28
  to
• 4:28
  is
• 4:29
  that
• 4:29
  you
• 4:29
  have
• 4:30
  poor
• 4:31
  marketing
• 4:31
  sales
• 4:32
  and
• 4:32
  delivery
• 4:33
  systems
• 4:33
  or
• 4:34
  poor
• 4:34
  marketing
• 4:34
  sales
• 4:35
  and
• 4:35
  delivery
• 4:36
  habits.
• 4:36
  Because
• 4:36
  habits
• 4:37
  kind
• 4:37
  of
• 4:37
  are
• 4:38
  the
• 4:38
  same
• 4:38
  thing
• 4:38
  as
• 4:38
  systems.
• 4:39
  If
• 4:39
  you
• 4:40
  like
• 4:40
  think
• 4:40
  about
• 4:40
  it.
• 4:41
  And
• 4:41
  just
• 4:42
  like
• 4:42
  in
• 4:42
  your
• 4:42
  daily
• 4:43
  life,
• 4:43
  as
• 4:43
  habits
• 4:44
  and
• 4:44
  routines
• 4:45
  kind
• 4:45
  of
• 4:45
  keep
• 4:46
  you
• 4:46
  regulated,
• 4:47
  keep
• 4:47
  your
• 4:47
  nervous
• 4:48
  system
• 4:48
  regulated,
• 4:48
  keep
• 4:49
  your
• 4:49
  body
• 4:49
  regulated,
• 4:50
  keep
• 4:50
  regular,
• 4:50
  keep
• 4:50
  you
• 4:50
  calm
• 4:51
  in
• 4:51
  life.
• 4:52
  These
• 4:52
  systems
• 4:53
  can
• 4:53
  keep
• 4:53
  you
• 4:54
  calm
• 4:54
  in
• 4:54
  business.
• 4:55
  So
• 4:56
  going
• 4:56
  back
• 4:56
  to
• 4:57
  one
• 4:57
  of
• 4:57
  the
• 4:57
  ones
• 4:58
  that
• 4:58
  Rachel,
• 4:58
  I'm
• 4:59
  gonna
• 4:59
  let
• 4:59
  her
• 4:59
  talk
• 4:59
  about
• 5:00
  it.
• 5:00
  Cause
• 5:00
  I'm
• 5:00
  running
• 5:00
  out
• 5:00
  of
• 5:00
  breath.
• 5:01
  I
• 5:01
  think
• 5:01
  I'm
• 5:02
  still
• 5:02
  recovering
• 5:03
  the
• 5:03
  flow.
• 5:04
  Glad
• 5:04
  we
• 5:04
  take
• 5:05
  it
• 5:05
  away.
• 5:08
  Source
• 5:09
  audit.
• 5:09
  Yeah.
• 5:10
  So
• 5:10
  this
• 5:11
  is
• 5:11
  one
• 5:11
  of
• 5:11
  those
• 5:11
  things
• 5:12
  that
• 5:12
  with
• 5:12
  a
• 5:12
  lead
• 5:13
  source
• 5:13
  audit,
• 5:13
  it's
• 5:14
  such
• 5:14
  a
• 5:14
  great
• 5:15
  business
• 5:15
  practice
• 5:16
  to
• 5:16
  just
• 5:16
  have
• 5:17
  in
• 5:17
  place.
• 5:17
  If
• 5:17
  you
• 5:18
  listen
• 5:18
  to
• 5:18
  our
• 5:18
  episodes,
• 5:19
  you
• 5:19
  know,
• 5:19
  we
• 5:19
  just
• 5:20
  beat
• 5:20
  this
• 5:20
  topic
• 5:21
  to
• 5:21
  death.
• 5:21
  Where
• 5:22
  lead
• 5:22
  source
• 5:22
  audits,
• 5:23
  having
• 5:23
  visibility
• 5:24
  on
• 5:25
  what
• 5:25
  is
• 5:25
  actually
• 5:26
  bringing
• 5:27
  in
• 5:27
  things
• 5:27
  to
• 5:28
  your
• 5:28
  business.
• 5:29
  In
• 5:29
  my
• 5:29
  last
• 5:30
  episode
• 5:30
  where
• 5:30
  I
• 5:30
  talked
• 5:31
  the
• 5:31
  solo
• 5:31
  episode
• 5:32
  where
• 5:32
  I
• 5:32
  talked
• 5:32
  about
• 5:32
  the
• 5:32
  marketing
• 5:33
  ecosystem,
• 5:34
  so
• 5:35
  many
• 5:35
  business
• 5:36
  owners
• 5:37
  spend
• 5:37
  exorbitant
• 5:38
  amount
• 5:39
  of
• 5:39
  time
• 5:39
  on
• 5:40
  platforms
• 5:41
  that
• 5:41
  aren't
• 5:41
  actually
• 5:42
  generating
• 5:43
  leads
• 5:43
  for
• 5:43
  them.
• 5:43
  Your
• 5:44
  time
• 5:44
  is
• 5:44
  your
• 5:45
  money
• 5:45
  here.
• 5:45
  Right.
• 5:46
  And
• 5:46
  like
• 5:46
  if
• 5:46
  you
• 5:47
  are
• 5:47
  spending,
• 5:47
  spending
• 5:48
  X
• 5:48
  amount
• 5:48
  of
• 5:49
  hours
• 5:49
  trying
• 5:50
  to
• 5:50
  make
• 5:50
  a
• 5:51
  system
• 5:51
  work
• 5:52
  for
• 5:52
  you
• 5:52
  when
• 5:52
  it
• 5:53
  hasn't
• 5:53
  actually
• 5:54
  delivered
• 5:54
  anything,
• 5:55
  that
• 5:55
  can
• 5:56
  lead
• 5:56
  to
• 5:56
  this
• 5:57
  financial
• 5:57
  burnout
• 5:58
  state
• 5:58
  where
• 5:58
  you're
• 5:59
  just
• 5:59
  putting
• 5:59
  all
• 6:00
  of
• 6:00
  your
• 6:00
  eggs
• 6:00
  in
• 6:01
  one
• 6:01
  basket
• 6:02
  and
• 6:02
  saying
• 6:02
  we're
• 6:03
  doing
• 6:03
  social
• 6:04
  because
• 6:04
  we're
• 6:05
  doing
• 6:05
  social.
• 6:06
  And
• 6:06
  social
• 6:07
  actually
• 6:07
  hasn't
• 6:08
  proven
• 6:08
  itself
• 6:09
  as
• 6:09
  a
• 6:09
  profitable
• 6:10
  lead
• 6:10
  source
• 6:11
  for
• 6:11
  you.
• 6:12
  When
• 6:12
  you
• 6:12
  have
• 6:13
  these
• 6:13
  kind
• 6:13
  of
• 6:13
  inefficiencies
• 6:14
  in
• 6:15
  your
• 6:15
  marketing
• 6:15
  and
• 6:15
  sales,
• 6:16
  it's
• 6:16
  really
• 6:17
  powerful
• 6:17
  to
• 6:18
  take
• 6:18
  a
• 6:18
  step,
• 6:18
  step
• 6:18
  back
• 6:19
  and
• 6:20
  just
• 6:20
  get
• 6:20
  visibility
• 6:21
  on
• 6:21
  what's
• 6:21
  working.
• 6:22
  Because
• 6:22
  when
• 6:22
  you
• 6:22
  are
• 6:23
  teetering
• 6:23
  on
• 6:24
  that
• 6:24
  edge
• 6:24
  of
• 6:25
  burnout
• 6:26
  and
• 6:26
  you're
• 6:26
  kind
• 6:27
  of
• 6:27
  in
• 6:27
  that
• 6:27
  worry
• 6:27
  of
• 6:28
  stress,
• 6:28
  and
• 6:28
  Jess
• 6:29
  and
• 6:29
  I
• 6:29
  are
• 6:29
  both
• 6:29
  like
• 6:29
  energetic,
• 6:30
  spiritual
• 6:31
  type
• 6:31
  people,
• 6:32
  that
• 6:32
  is
• 6:32
  not
• 6:32
  the
• 6:33
  energy
• 6:33
  you
• 6:33
  want
• 6:33
  to
• 6:34
  be
• 6:34
  existing
• 6:34
  and
• 6:35
  you
• 6:35
  do
• 6:35
  not
• 6:35
  want
• 6:35
  to
• 6:36
  be
• 6:36
  existing
• 6:36
  in
• 6:36
  a
• 6:36
  place
• 6:37
  where
• 6:37
  you
• 6:37
  are
• 6:38
  grasping
• 6:39
  at
• 6:39
  anything
• 6:40
  and
• 6:40
  everything.
• 6:41
  And
• 6:41
  so
• 6:42
  your
• 6:42
  time,
• 6:42
  your
• 6:43
  energy,
• 6:43
  that's
• 6:44
  all
• 6:44
  very,
• 6:44
  very
• 6:44
  precious.
• 6:45
  So
• 6:46
  really
• 6:46
  having
• 6:46
  that
• 6:46
  lead
• 6:46
  source
• 6:47
  audit
• 6:47
  is
• 6:47
  going
• 6:47
  to
• 6:47
  give
• 6:47
  you
• 6:48
  visibility
• 6:49
  into
• 6:49
  what
• 6:50
  should
• 6:50
  be
• 6:50
  taking
• 6:51
  your
• 6:51
  time
• 6:51
  on
• 6:52
  instead
• 6:52
  of
• 6:52
  kind
• 6:53
  of
• 6:53
  like
• 6:53
  forcing
• 6:54
  those
• 6:54
  square
• 6:55
  pegs
• 6:55
  into
• 6:55
  the
• 6:56
  round
• 6:56
  holes.
• 6:57
  Yeah.
• 6:57
  And
• 6:57
  when
• 6:57
  we're
• 6:57
  talking
• 6:58
  about
• 6:58
  habits,
• 6:58
  we're
• 6:59
  talking
• 6:59
  about,
• 6:59
  you
• 7:00
  know,
• 7:00
  this
• 7:00
  lead
• 7:00
  source
• 7:01
  audit,
• 7:01
  approaching
• 7:02
  it
• 7:02
  from
• 7:02
  a
• 7:02
  habit.
• 7:02
  You're
• 7:03
  going
• 7:03
  to
• 7:03
  want
• 7:03
  to
• 7:03
  be
• 7:03
  looking
• 7:04
  at
• 7:04
  this
• 7:04
  quarterly
• 7:05
  along
• 7:05
  with
• 7:06
  conversion
• 7:06
  rates
• 7:07
  as
• 7:07
  well,
• 7:07
  because
• 7:07
  these
• 7:08
  are
• 7:08
  going
• 7:08
  to
• 7:08
  show
• 7:08
  you
• 7:08
  1.
• 7:09
  Your
• 7:09
  lead
• 7:09
  source
• 7:10
  audit
• 7:10
  is
• 7:11
  going
• 7:11
  to
• 7:11
  show
• 7:11
  you
• 7:11
  where
• 7:11
  to
• 7:12
  zero
• 7:12
  in
• 7:12
  on
• 7:12
  your
• 7:12
  time
• 7:13
  and
• 7:13
  what's
• 7:13
  worth
• 7:13
  making
• 7:14
  it
• 7:14
  to
• 7:14
  your
• 7:15
  weekly
• 7:15
  creation
• 7:16
  cadence,
• 7:16
  which
• 7:17
  you
• 7:17
  should.
• 7:18
  That's
• 7:18
  a
• 7:18
  good
• 7:18
  marketing
• 7:18
  habit
• 7:19
  is
• 7:19
  having
• 7:19
  like
• 7:19
  an
• 7:20
  established
• 7:20
  schedule
• 7:20
  of
• 7:21
  how
• 7:21
  you
• 7:21
  what
• 7:22
  you
• 7:22
  create
• 7:22
  each
• 7:22
  week
• 7:23
  and
• 7:23
  when
• 7:23
  you
• 7:23
  create
• 7:24
  it,
• 7:24
  but
• 7:25
  also
• 7:25
  monitoring
• 7:26
  your
• 7:26
  conversion
• 7:26
  rates
• 7:27
  for
• 7:27
  each
• 7:27
  point
• 7:28
  of
• 7:28
  your
• 7:28
  customer
• 7:29
  journey
• 7:29
  as
• 7:29
  well.
• 7:29
  Because
• 7:30
  that's
• 7:30
  going
• 7:30
  to
• 7:30
  show
• 7:31
  you
• 7:31
  maybe
• 7:31
  where
• 7:31
  you
• 7:32
  need
• 7:32
  to
• 7:32
  go
• 7:32
  in
• 7:32
  and
• 7:33
  optimize.
• 7:33
  So
• 7:34
  it's
• 7:34
  all
• 7:34
  about
• 7:35
  both
• 7:35
  of
• 7:35
  these
• 7:35
  things
• 7:36
  are
• 7:36
  about
• 7:36
  making
• 7:37
  sure
• 7:37
  that
• 7:37
  you're
• 7:37
  using
• 7:38
  your
• 7:38
  energy
• 7:39
  effectively
• 7:39
  and
• 7:40
  most
• 7:40
  efficiently
• 7:41
  to
• 7:41
  be
• 7:41
  able
• 7:41
  to
• 7:41
  really
• 7:42
  grow
• 7:42
  your
• 7:42
  business.
• 7:43
  Yeah.
• 7:43
  In
• 7:44
  those
• 7:44
  conversion
• 7:44
  rates
• 7:45
  to
• 7:45
  too.
• 7:45
  This
• 7:45
  is
• 7:45
  something
• 7:46
  that
• 7:46
  I
• 7:46
  talked
• 7:46
  about
• 7:47
  in
• 7:47
  that
• 7:47
  marketing
• 7:47
  ecosystem
• 7:48
  podcast,
• 7:49
  the
• 7:49
  episode
• 7:49
  where
• 7:50
  if
• 7:50
  you
• 7:50
  have
• 7:50
  not
• 7:50
  listened
• 7:51
  to
• 7:51
  it,
• 7:51
  go
• 7:51
  back
• 7:51
  and
• 7:52
  listen
• 7:52
  to
• 7:52
  it
• 7:52
  because
• 7:52
  it
• 7:53
  is
• 7:53
  one
• 7:53
  of
• 7:53
  those
• 7:54
  things
• 7:54
  that
• 7:54
  it's
• 7:55
  so
• 7:55
  powerful
• 7:56
  to
• 7:56
  not
• 7:56
  waste
• 7:57
  time
• 7:58
  on
• 7:58
  places
• 7:59
  that
• 7:59
  the
• 7:59
  conversions
• 8:00
  aren't
• 8:00
  optimized.
• 8:01
  So
• 8:01
  really,
• 8:01
  if
• 8:01
  you
• 8:02
  have
• 8:02
  that
• 8:02
  financial
• 8:03
  worry
• 8:03
  and
• 8:03
  you're
• 8:03
  teetering
• 8:04
  on
• 8:04
  that
• 8:05
  edge
• 8:05
  of
• 8:05
  burnout,
• 8:06
  looking
• 8:06
  at
• 8:06
  your
• 8:07
  lowest
• 8:07
  hanging
• 8:08
  fruit,
• 8:08
  which
• 8:08
  is
• 8:09
  this
• 8:09
  isn't
• 8:10
  converting,
• 8:10
  how
• 8:10
  can
• 8:11
  I
• 8:11
  make
• 8:11
  it
• 8:11
  actually
• 8:12
  convert
• 8:13
  versus
• 8:13
  let
• 8:13
  me
• 8:14
  start
• 8:14
  on
• 8:14
  a
• 8:14
  new
• 8:14
  platform,
• 8:15
  let
• 8:15
  me
• 8:15
  do
• 8:16
  this,
• 8:16
  let
• 8:16
  me
• 8:16
  do
• 8:16
  that.
• 8:17
  So
• 8:17
  really
• 8:18
  honing
• 8:18
  in
• 8:18
  on
• 8:19
  saying
• 8:19
  this
• 8:20
  is
• 8:20
  my
• 8:20
  actual
• 8:21
  conversion
• 8:21
  rate,
• 8:21
  it
• 8:22
  can
• 8:22
  be
• 8:22
  better.
• 8:22
  I
• 8:22
  don't
• 8:23
  need
• 8:23
  to
• 8:23
  increase
• 8:23
  the
• 8:24
  amount
• 8:24
  of
• 8:24
  leads,
• 8:24
  I
• 8:24
  don't
• 8:25
  need
• 8:25
  to
• 8:25
  do
• 8:25
  anything
• 8:25
  else.
• 8:26
  I
• 8:26
  just
• 8:26
  need
• 8:27
  to
• 8:27
  focus
• 8:27
  on
• 8:27
  this.
• 8:28
  So
• 8:28
  a
• 8:28
  lot
• 8:28
  of
• 8:28
  clarity
• 8:29
  in
• 8:29
  just
• 8:29
  a
• 8:30
  very
• 8:30
  small
• 8:30
  action.
• 8:31
  So
• 8:32
  moving
• 8:32
  on
• 8:32
  to
• 8:33
  our
• 8:33
  second
• 8:34
  area
• 8:34
  of
• 8:35
  business,
• 8:35
  stress
• 8:36
  is
• 8:36
  mental
• 8:37
  overwhelm.
• 8:38
  So
• 8:38
  mental
• 8:39
  overwhelm.
• 8:40
  As
• 8:40
  a
• 8:40
  small
• 8:40
  business,
• 8:40
  we
• 8:41
  can
• 8:41
  all
• 8:41
  agree
• 8:42
  that
• 8:42
  we
• 8:42
  have
• 8:42
  a
• 8:43
  lot
• 8:43
  to
• 8:43
  remember.
• 8:44
  We
• 8:44
  have
• 8:44
  client
• 8:45
  to
• 8:45
  dos,
• 8:45
  we
• 8:45
  have
• 8:46
  personal
• 8:46
  to
• 8:46
  do's,
• 8:47
  we
• 8:47
  have
• 8:47
  business
• 8:47
  to
• 8:47
  dos,
• 8:48
  we
• 8:48
  have
• 8:48
  ideas,
• 8:49
  content
• 8:50
  ideas,
• 8:51
  things
• 8:51
  to
• 8:52
  track.
• 8:52
  And
• 8:52
  when
• 8:52
  you're
• 8:52
  trying
• 8:53
  to
• 8:53
  remember
• 8:54
  this
• 8:54
  all
• 8:54
  in
• 8:55
  your
• 8:55
  mind,
• 8:55
  like,
• 8:56
  no
• 8:56
  wonder
• 8:56
  you're
• 8:57
  overwhelmed.
• 8:58
  So
• 8:58
  one
• 8:59
  of
• 8:59
  the
• 8:59
  greatest
• 9:00
  reliefs
• 9:00
  that
• 9:00
  you
• 9:01
  can
• 9:01
  have
• 9:01
  is
• 9:01
  by
• 9:01
  developing
• 9:02
  an
• 9:02
  external
• 9:02
  business
• 9:03
  mind
• 9:04
  or
• 9:04
  a
• 9:04
  project
• 9:05
  management
• 9:05
  system
• 9:06
  or
• 9:06
  a
• 9:06
  business
• 9:06
  management
• 9:07
  system.
• 9:08
  I
• 9:08
  call
• 9:08
  the
• 9:08
  business
• 9:09
  management
• 9:09
  system
• 9:10
  that
• 9:10
  I
• 9:10
  sell
• 9:10
  my
• 9:11
  sustainable
• 9:11
  success
• 9:11
  business
• 9:12
  dashboard.
• 9:13
  And
• 9:13
  it's
• 9:13
  a
• 9:13
  place
• 9:14
  to
• 9:14
  get
• 9:14
  everything
• 9:15
  out
• 9:15
  of
• 9:15
  your
• 9:16
  mind
• 9:16
  and
• 9:16
  into
• 9:17
  a
• 9:18
  system
• 9:18
  so
• 9:18
  you
• 9:18
  don't
• 9:19
  have
• 9:19
  to
• 9:19
  worry
• 9:19
  about
• 9:20
  forgetting
• 9:20
  anything
• 9:21
  and
• 9:22
  that
• 9:22
  nothing
• 9:22
  has
• 9:23
  to
• 9:23
  live
• 9:23
  in
• 9:23
  just
• 9:24
  your
• 9:24
  mind.
• 9:25
  This
• 9:25
  system
• 9:26
  is
• 9:26
  critical
• 9:26
  not
• 9:27
  only
• 9:27
  for
• 9:27
  just
• 9:28
  giving
• 9:28
  you
• 9:28
  mental
• 9:28
  clarity,
• 9:29
  but
• 9:29
  being
• 9:29
  able
• 9:30
  to
• 9:30
  outsource,
• 9:30
  being
• 9:31
  able
• 9:31
  to
• 9:31
  delegate
• 9:32
  effectively,
• 9:33
  being
• 9:33
  able
• 9:34
  to
• 9:34
  take
• 9:35
  time
• 9:35
  away
• 9:35
  from
• 9:35
  your
• 9:36
  business
• 9:36
  and
• 9:36
  not
• 9:37
  have
• 9:37
  to
• 9:37
  worry
• 9:37
  about,
• 9:38
  you
• 9:38
  know,
• 9:38
  is
• 9:39
  anything
• 9:39
  going
• 9:40
  to
• 9:40
  get
• 9:40
  missed
• 9:40
  or
• 9:40
  slipped
• 9:41
  or
• 9:41
  through
• 9:41
  the
• 9:41
  cracks.
• 9:42
  So
• 9:42
  building
• 9:43
  a
• 9:43
  habit
• 9:43
  of
• 9:43
  using
• 9:44
  this
• 9:44
  even
• 9:45
  before
• 9:45
  you
• 9:45
  begin
• 9:46
  to
• 9:46
  bring
• 9:46
  on
• 9:46
  a
• 9:46
  team
• 9:47
  is
• 9:47
  critical.
• 9:48
  And
• 9:48
  then
• 9:48
  when
• 9:48
  you
• 9:49
  start
• 9:49
  bringing
• 9:49
  on
• 9:49
  a
• 9:50
  team,
• 9:50
  I
• 9:50
  think
• 9:50
  you
• 9:50
  really
• 9:51
  start
• 9:51
  to
• 9:51
  see
• 9:51
  how
• 9:51
  valuable
• 9:52
  this
• 9:52
  system
• 9:53
  really
• 9:53
  is.
• 9:54
  So,
• 9:54
  Rachel,
• 9:55
  I
• 9:55
  set
• 9:55
  you
• 9:55
  up
• 9:55
  probably
• 9:56
  at
• 9:56
  the
• 9:56
  beginning
• 9:56
  of
• 9:56
  the
• 9:56
  year
• 9:57
  with
• 9:57
  the
• 9:57
  like
• 9:58
  you
• 9:58
  had
• 9:58
  been
• 9:58
  using
• 9:58
  notion
• 9:59
  for
• 9:59
  a
• 9:59
  while
• 9:59
  and
• 9:59
  it
• 9:59
  kind
• 9:59
  of
• 10:00
  set
• 10:00
  you
• 10:00
  up
• 10:00
  with
• 10:00
  a
• 10:00
  new
• 10:01
  system.
• 10:01
  So
• 10:02
  you
• 10:02
  want
• 10:02
  to
• 10:02
  share
• 10:02
  about
• 10:03
  using
• 10:03
  it
• 10:03
  and
• 10:03
  how
• 10:03
  you're
• 10:04
  using
• 10:04
  it
• 10:04
  now
• 10:04
  and
• 10:04
  like
• 10:04
  the
• 10:05
  evolution
• 10:05
  of
• 10:05
  that.
• 10:05
  Because
• 10:05
  a
• 10:06
  lot
• 10:06
  of
• 10:06
  my
• 10:06
  clients,
• 10:06
  I'll
• 10:07
  set
• 10:07
  them
• 10:07
  up
• 10:07
  with
• 10:07
  it,
• 10:07
  but
• 10:08
  it'll
• 10:08
  take
• 10:08
  them
• 10:08
  a
• 10:08
  while
• 10:09
  to
• 10:09
  kind
• 10:09
  of
• 10:09
  start
• 10:09
  to
• 10:09
  integrate
• 10:10
  it
• 10:10
  into
• 10:10
  their
• 10:11
  business.
• 10:11
  But
• 10:11
  then
• 10:12
  once
• 10:12
  they
• 10:12
  do,
• 10:12
  they're
• 10:12
  like,
• 10:12
  oh
• 10:13
  my
• 10:13
  gosh,
• 10:13
  this
• 10:13
  is
• 10:13
  like
• 10:14
  the
• 10:14
  most
• 10:14
  organized
• 10:14
  I've
• 10:14
  ever
• 10:15
  been.
• 10:15
  Or
• 10:15
  literally,
• 10:16
  yeah,
• 10:17
  Jess,
• 10:18
  is
• 10:18
  my
• 10:19
  entire
• 10:20
  savior
• 10:21
  in
• 10:21
  the
• 10:21
  sense
• 10:21
  of
• 10:22
  I
• 10:22
  was
• 10:22
  the
• 10:23
  epitome
• 10:24
  of
• 10:24
  everything
• 10:25
  living
• 10:25
  in
• 10:25
  my
• 10:26
  brain.
• 10:26
  And
• 10:26
  I
• 10:27
  had
• 10:27
  tried
• 10:28
  every
• 10:28
  single
• 10:29
  project
• 10:30
  management
• 10:30
  tool.
• 10:31
  And
• 10:31
  literally
• 10:32
  until
• 10:32
  Jess
• 10:33
  implemented
• 10:33
  her
• 10:34
  system
• 10:34
  into
• 10:35
  my
• 10:35
  business,
• 10:35
  I
• 10:36
  was
• 10:36
  like,
• 10:36
  oh,
• 10:36
  this
• 10:37
  is
• 10:37
  what
• 10:38
  it's
• 10:38
  like
• 10:38
  to
• 10:38
  not
• 10:39
  have
• 10:39
  stress
• 10:40
  dreams
• 10:40
  in
• 10:41
  the
• 10:41
  middle
• 10:41
  of
• 10:41
  the
• 10:41
  night
• 10:42
  about
• 10:42
  tasks
• 10:42
  that
• 10:43
  I
• 10:43
  previously
• 10:44
  had
• 10:44
  forgotten
• 10:44
  about
• 10:45
  but
• 10:45
  lived
• 10:46
  documented
• 10:46
  in
• 10:47
  my
• 10:47
  brain
• 10:47
  someplace.
• 10:48
  And
• 10:48
  the
• 10:48
  SOP
• 10:49
  database
• 10:50
  that
• 10:50
  we
• 10:50
  have
• 10:50
  implemented
• 10:51
  has
• 10:51
  really
• 10:52
  been
• 10:52
  so
• 10:52
  impactful
• 10:53
  for
• 10:54
  me,
• 10:54
  bringing
• 10:54
  someone
• 10:54
  on
• 10:55
  and
• 10:55
  getting
• 10:55
  them
• 10:55
  up
• 10:56
  to
• 10:56
  speed
• 10:56
  significantly
• 10:57
  faster
• 10:58
  than
• 10:58
  in
• 10:58
  my
• 10:58
  previous
• 10:59
  ways
• 10:59
  where
• 11:00
  I
• 11:00
  was
• 11:00
  like
• 11:01
  that
• 11:01
  at
• 11:01
  typical
• 11:01
  excuse
• 11:02
  of,
• 11:02
  like,
• 11:02
  it's
• 11:03
  just
• 11:03
  gonna
• 11:03
  take
• 11:03
  so
• 11:03
  much
• 11:04
  more
• 11:04
  time
• 11:04
  to
• 11:04
  train
• 11:05
  this
• 11:05
  person
• 11:05
  because
• 11:06
  then
• 11:06
  I
• 11:06
  have
• 11:06
  to
• 11:06
  take,
• 11:06
  like,
• 11:07
  it's
• 11:07
  just
• 11:07
  easier
• 11:07
  for
• 11:08
  me
• 11:08
  to
• 11:08
  do
• 11:08
  it.
• 11:08
  Like,
• 11:09
  every
• 11:09
  single
• 11:09
  business
• 11:10
  owner
• 11:10
  has
• 11:10
  probably
• 11:11
  said
• 11:11
  that.
• 11:11
  Like,
• 11:11
  it's
• 11:11
  just
• 11:11
  easier
• 11:12
  for
• 11:12
  me
• 11:12
  to
• 11:12
  do
• 11:12
  it.
• 11:12
  And
• 11:13
  I
• 11:13
  can't
• 11:14
  even,
• 11:14
  like,
• 11:14
  explain
• 11:15
  the
• 11:15
  lack
• 11:16
  of
• 11:16
  mental
• 11:16
  overwhelm
• 11:17
  that
• 11:17
  I
• 11:17
  now
• 11:18
  have
• 11:18
  because
• 11:19
  of
• 11:19
  this
• 11:19
  new
• 11:19
  system.
• 11:20
  And
• 11:21
  I
• 11:21
  was
• 11:21
  never
• 11:22
  a
• 11:22
  systems
• 11:22
  girly.
• 11:23
  Never.
• 11:24
  I
• 11:24
  mean,
• 11:24
  I.
• 11:25
  I
• 11:25
  am,
• 11:25
  but
• 11:25
  I'm
• 11:25
  not,
• 11:26
  right?
• 11:26
  Like,
• 11:26
  I'm
• 11:26
  not
• 11:26
  a
• 11:27
  routine
• 11:27
  person.
• 11:27
  ADHD
• 11:28
  is
• 11:28
  like,
• 11:29
  my
• 11:29
  brain
• 11:29
  gets
• 11:29
  trapped
• 11:30
  in.
• 11:30
  But
• 11:30
  it
• 11:31
  really
• 11:31
  is
• 11:31
  such
• 11:31
  an
• 11:32
  impactful
• 11:32
  thing.
• 11:32
  And
• 11:33
  yeah,
• 11:33
  I
• 11:33
  can't
• 11:33
  even.
• 11:34
  I
• 11:34
  could
• 11:34
  go
• 11:34
  on
• 11:34
  for
• 11:35
  an
• 11:35
  entire
• 11:35
  year
• 11:36
  about
• 11:36
  how
• 11:37
  amazing
• 11:37
  it's
• 11:38
  changed
• 11:38
  my
• 11:38
  business,
• 11:39
  which
• 11:39
  is
• 11:40
  wild.
• 11:41
  I
• 11:41
  think
• 11:41
  you
• 11:41
  kind
• 11:41
  of
• 11:41
  just
• 11:41
  hit
• 11:42
  the
• 11:42
  nail
• 11:42
  on
• 11:42
  the
• 11:42
  head
• 11:42
  because
• 11:42
  a
• 11:43
  lot
• 11:43
  of
• 11:43
  my
• 11:43
  clients,
• 11:43
  when
• 11:44
  I'll
• 11:44
  first
• 11:44
  show
• 11:44
  them,
• 11:44
  they're
• 11:44
  like,
• 11:44
  oh
• 11:45
  my
• 11:45
  gosh,
• 11:45
  I
• 11:45
  wish
• 11:45
  I
• 11:45
  could
• 11:45
  be
• 11:45
  this
• 11:46
  organized.
• 11:46
  And
• 11:46
  I'm
• 11:46
  like,
• 11:47
  no,
• 11:47
  here's
• 11:47
  the
• 11:47
  thing.
• 11:47
  I
• 11:48
  am
• 11:48
  not
• 11:48
  organized.
• 11:49
  I
• 11:49
  have
• 11:49
  adhd.
• 11:50
  This
• 11:50
  is
• 11:50
  like
• 11:51
  my
• 11:51
  safety
• 11:51
  net
• 11:52
  of
• 11:52
  having
• 11:53
  this
• 11:53
  system
• 11:54
  in
• 11:54
  place
• 11:55
  so
• 11:55
  that
• 11:55
  I
• 11:55
  do
• 11:55
  not
• 11:56
  forget
• 11:56
  or
• 11:56
  something
• 11:57
  happens
• 11:57
  last
• 11:58
  week
• 11:58
  and
• 11:58
  I
• 11:58
  have
• 11:58
  to
• 11:59
  like,
• 11:59
  forget
• 11:59
  everything
• 12:00
  that
• 12:00
  I'm
• 12:00
  supposed
• 12:00
  to
• 12:01
  do.
• 12:01
  I
• 12:01
  can
• 12:01
  come
• 12:02
  back
• 12:02
  to
• 12:02
  my
• 12:02
  desk
• 12:02
  on
• 12:02
  Monday
• 12:03
  and
• 12:03
  all
• 12:03
  the
• 12:03
  tasks
• 12:04
  that
• 12:04
  I
• 12:04
  had
• 12:04
  laid
• 12:04
  out,
• 12:05
  I
• 12:05
  can
• 12:05
  go
• 12:05
  through
• 12:06
  really
• 12:06
  quickly
• 12:06
  and
• 12:06
  like,
• 12:07
  kind
• 12:07
  of
• 12:07
  reorganize
• 12:08
  them
• 12:08
  and
• 12:08
  replan
• 12:09
  and
• 12:09
  reset
• 12:10
  my
• 12:10
  week
• 12:10
  versus
• 12:11
  if
• 12:11
  I
• 12:11
  didn't
• 12:11
  have
• 12:11
  a
• 12:11
  system
• 12:12
  system
• 12:12
  like
• 12:12
  this
• 12:12
  last
• 12:12
  week,
• 12:13
  I
• 12:13
  would
• 12:13
  have
• 12:13
  had
• 12:13
  all
• 12:13
  these
• 12:14
  to
• 12:14
  do's
• 12:14
  in
• 12:14
  my
• 12:14
  brain
• 12:15
  and
• 12:15
  nowhere
• 12:15
  to
• 12:15
  go
• 12:16
  with
• 12:16
  them.
• 12:16
  And
• 12:16
  like,
• 12:16
  just
• 12:17
  worried
• 12:17
  and
• 12:17
  probably
• 12:18
  not
• 12:18
  been
• 12:18
  able
• 12:18
  to
• 12:18
  actually
• 12:19
  relax.
• 12:20
  Being
• 12:20
  able
• 12:20
  to,
• 12:20
  like,
• 12:20
  sign
• 12:21
  off,
• 12:21
  know
• 12:21
  they're
• 12:21
  all
• 12:21
  there,
• 12:22
  and
• 12:22
  then
• 12:22
  like,
• 12:22
  here's
• 12:22
  Monday.
• 12:23
  Let
• 12:23
  me
• 12:23
  check
• 12:23
  off
• 12:23
  everything
• 12:24
  that
• 12:24
  like,
• 12:24
  got
• 12:24
  done
• 12:24
  by
• 12:25
  my
• 12:25
  team,
• 12:25
  move
• 12:26
  everything
• 12:26
  around
• 12:26
  this
• 12:27
  week
• 12:27
  and
• 12:27
  what
• 12:27
  needs
• 12:27
  to
• 12:28
  get
• 12:28
  done
• 12:28
  and
• 12:28
  like,
• 12:29
  have
• 12:29
  everything
• 12:29
  just
• 12:29
  like,
• 12:30
  they
• 12:30
  are
• 12:30
  waiting
• 12:30
  for
• 12:31
  me.
• 12:31
  The
• 12:31
  ability
• 12:32
  to
• 12:32
  just
• 12:32
  be
• 12:32
  able
• 12:32
  to
• 12:32
  brain
• 12:33
  dump
• 12:33
  it
• 12:33
  and
• 12:33
  like
• 12:33
  know
• 12:34
  that
• 12:34
  it's
• 12:34
  going
• 12:34
  to
• 12:34
  be
• 12:34
  there
• 12:34
  when
• 12:35
  I'm
• 12:35
  ready
• 12:35
  for
• 12:35
  it
• 12:35
  is
• 12:35
  like
• 12:36
  such
• 12:36
  a
• 12:36
  treat.
• 12:37
  Yeah.
• 12:37
  And
• 12:37
  it
• 12:37
  does
• 12:38
  take
• 12:38
  to
• 12:38
  get
• 12:38
  into
• 12:38
  the
• 12:39
  habit
• 12:39
  of
• 12:39
  signing
• 12:39
  on
• 12:40
  and
• 12:40
  like
• 12:40
  seeing
• 12:40
  that.
• 12:40
  But
• 12:41
  it
• 12:41
  doesn't
• 12:41
  have
• 12:41
  to
• 12:41
  be
• 12:42
  perfect.
• 12:42
  You
• 12:42
  don't
• 12:42
  have
• 12:42
  to
• 12:43
  do
• 12:43
  it
• 12:43
  every
• 12:43
  day.
• 12:43
  Like
• 12:44
  if
• 12:44
  you
• 12:44
  abandon
• 12:44
  like
• 12:45
  I
• 12:45
  abandoned
• 12:45
  my
• 12:45
  notion
• 12:46
  systems
• 12:46
  every
• 12:46
  time
• 12:46
  I
• 12:47
  hit
• 12:47
  my
• 12:47
  ovulation
• 12:48
  psych
• 12:49
  my
• 12:49
  cycle
• 12:50
  cuz
• 12:50
  my
• 12:50
  ideas
• 12:50
  just
• 12:50
  start
• 12:51
  going
• 12:51
  crazy.
• 12:51
  But
• 12:51
  then
• 12:52
  the
• 12:52
  great
• 12:52
  thing
• 12:52
  is
• 12:52
  when
• 12:52
  I
• 12:53
  go
• 12:53
  back
• 12:53
  and
• 12:53
  need
• 12:53
  to
• 12:53
  reset,
• 12:54
  it's
• 12:54
  there
• 12:55
  waiting
• 12:55
  for
• 12:55
  me
• 12:55
  and
• 12:55
  like
• 12:56
  ready
• 12:56
  to
• 12:56
  get
• 12:56
  back
• 12:56
  into
• 12:57
  the
• 12:57
  process
• 12:57
  again.
• 12:57
  Totally
• 12:58
  love
• 12:58
  that.
• 12:59
  Okay,
• 12:59
  so
• 12:59
  then
• 13:00
  next
• 13:01
  one
• 13:01
  which
• 13:01
  is
• 13:02
  energetic
• 13:02
  burnout.
• 13:03
  This
• 13:03
  is
• 13:04
  something
• 13:04
  I'm
• 13:04
  sure
• 13:04
  everybody's
• 13:05
  kind
• 13:05
  of
• 13:05
  felt
• 13:05
  whether
• 13:06
  it's
• 13:06
  in
• 13:06
  your
• 13:06
  personal
• 13:07
  life
• 13:07
  or
• 13:07
  your
• 13:07
  business
• 13:08
  life
• 13:08
  where
• 13:08
  you're
• 13:08
  just
• 13:08
  kind
• 13:09
  of
• 13:09
  like
• 13:09
  stuck
• 13:09
  in
• 13:10
  reactive
• 13:10
  mode.
• 13:11
  Like
• 13:11
  your
• 13:11
  business
• 13:12
  is
• 13:12
  in
• 13:12
  fight
• 13:13
  orf
• 13:13
  flight
• 13:13
  energy
• 13:14
  which
• 13:14
  does
• 13:15
  not
• 13:15
  create
• 13:15
  any
• 13:16
  space
• 13:16
  to
• 13:17
  continuously
• 13:18
  be
• 13:18
  proactive.
• 13:20
  So
• 13:20
  really
• 13:21
  shifting
• 13:22
  away
• 13:22
  from
• 13:23
  reacting
• 13:23
  and
• 13:24
  shifting
• 13:24
  into
• 13:25
  being
• 13:25
  proactive
• 13:26
  is
• 13:27
  the
• 13:27
  solution
• 13:27
  here.
• 13:28
  I
• 13:28
  have
• 13:29
  yet
• 13:29
  to
• 13:30
  nail
• 13:30
  this
• 13:30
  first
• 13:30
  one,
• 13:31
  but
• 13:31
  I
• 13:31
  know
• 13:31
  that
• 13:31
  it
• 13:32
  is
• 13:32
  such
• 13:32
  a
• 13:32
  powerful
• 13:33
  tool
• 13:33
  which
• 13:33
  is
• 13:33
  that
• 13:34
  time
• 13:34
  tracking
• 13:35
  and
• 13:35
  knowing
• 13:35
  where
• 13:36
  your
• 13:36
  time
• 13:36
  is
• 13:37
  going.
• 13:37
  I
• 13:37
  am
• 13:38
  a
• 13:38
  victim
• 13:38
  of
• 13:39
  picking
• 13:39
  up
• 13:39
  my
• 13:39
  phone
• 13:39
  to
• 13:40
  do
• 13:40
  a
• 13:40
  task
• 13:40
  and
• 13:40
  I'm
• 13:41
  just
• 13:41
  scrolling,
• 13:41
  scrolling
• 13:41
  and
• 13:41
  scrolling
• 13:42
  and
• 13:42
  scrolling
• 13:42
  and
• 13:42
  then
• 13:42
  my
• 13:43
  time
• 13:43
  tracking
• 13:43
  is
• 13:43
  like
• 13:44
  one
• 13:44
  hour
• 13:44
  later
• 13:45
  and
• 13:45
  I'm
• 13:45
  like
• 13:45
  oh
• 13:46
  document
• 13:46
  that
• 13:46
  is
• 13:47
  wasted
• 13:47
  time
• 13:48
  kind
• 13:48
  of
• 13:48
  thing.
• 13:48
  But
• 13:49
  Jess
• 13:49
  has
• 13:50
  time
• 13:50
  tracking
• 13:51
  down
• 13:51
  to
• 13:51
  a
• 13:51
  freaking
• 13:52
  science.
• 13:53
  Pretty
• 13:53
  amazing.
• 13:54
  Everybody
• 13:54
  just
• 13:54
  hire
• 13:55
  Jess.
• 13:55
  Like
• 13:55
  she's
• 13:56
  just
• 13:56
  amazing.
• 13:57
  I
• 13:57
  mean
• 13:57
  another
• 13:57
  one
• 13:58
  of
• 13:58
  those
• 13:58
  things
• 13:58
  where
• 13:58
  it's
• 13:58
  like
• 13:59
  progress,
• 13:59
  not
• 13:59
  perfection.
• 14:00
  And
• 14:00
  it's
• 14:00
  really
• 14:01
  the
• 14:01
  goal
• 14:01
  is
• 14:01
  like
• 14:02
  to
• 14:02
  build
• 14:02
  awareness
• 14:03
  of
• 14:03
  how
• 14:03
  long
• 14:03
  things
• 14:04
  are
• 14:04
  taking
• 14:05
  you.
• 14:05
  One
• 14:05
  that's
• 14:06
  going
• 14:06
  to
• 14:06
  give
• 14:06
  you
• 14:06
  a
• 14:06
  better
• 14:06
  like
• 14:07
  when
• 14:07
  you
• 14:07
  need
• 14:07
  to
• 14:07
  outsource
• 14:08
  to
• 14:08
  make
• 14:08
  sure
• 14:08
  that
• 14:09
  you're
• 14:09
  charging
• 14:09
  the
• 14:09
  correct
• 14:09
  amount
• 14:10
  of
• 14:10
  money.
• 14:10
  There's
• 14:11
  a
• 14:11
  really
• 14:11
  easy
• 14:12
  tool
• 14:12
  called
• 14:13
  C
• 14:13
  metric
• 14:13
  that
• 14:13
  you
• 14:13
  can
• 14:13
  integrate
• 14:14
  with
• 14:14
  notion
• 14:14
  that
• 14:15
  when
• 14:15
  you
• 14:15
  start
• 14:15
  a
• 14:15
  task
• 14:15
  you
• 14:16
  can
• 14:16
  just
• 14:16
  start
• 14:16
  your
• 14:16
  timer.
• 14:17
  Get
• 14:17
  it?
• 14:18
  Sometimes
• 14:18
  you
• 14:18
  forget
• 14:18
  to
• 14:18
  turn
• 14:19
  off
• 14:19
  the
• 14:19
  timer.
• 14:19
  But
• 14:19
  at
• 14:19
  the
• 14:20
  end
• 14:20
  of
• 14:20
  the
• 14:20
  day
• 14:20
  like
• 14:21
  I
• 14:21
  try
• 14:21
  to
• 14:22
  go
• 14:22
  back
• 14:22
  and
• 14:22
  reconcile
• 14:23
  my
• 14:23
  timesheet
• 14:24
  every
• 14:24
  day
• 14:24
  and
• 14:25
  really
• 14:25
  reflect
• 14:25
  and
• 14:26
  see
• 14:26
  how
• 14:26
  I've
• 14:27
  spent
• 14:27
  my
• 14:27
  time.
• 14:28
  And
• 14:28
  to
• 14:28
  be
• 14:28
  honest,
• 14:29
  I
• 14:29
  don't
• 14:29
  work
• 14:29
  more
• 14:30
  than
• 14:30
  like
• 14:30
  20,
• 14:30
  24,
• 14:31
  five
• 14:31
  hours
• 14:31
  a
• 14:32
  week
• 14:32
  in
• 14:32
  my
• 14:32
  business.
• 14:33
  And
• 14:33
  it's
• 14:33
  because
• 14:34
  I
• 14:34
  have
• 14:35
  a
• 14:35
  like
• 14:35
  keen
• 14:36
  eye
• 14:36
  on
• 14:36
  how
• 14:37
  I'm
• 14:37
  spending
• 14:37
  my
• 14:37
  time.
• 14:38
  And
• 14:38
  like
• 14:38
  when
• 14:38
  I
• 14:38
  start
• 14:39
  that
• 14:39
  timer
• 14:39
  I
• 14:39
  seem
• 14:40
  to
• 14:40
  get
• 14:40
  more
• 14:40
  focused.
• 14:41
  So
• 14:42
  it
• 14:42
  really
• 14:43
  sounds
• 14:43
  like
• 14:43
  it's
• 14:43
  like
• 14:44
  a
• 14:44
  bad
• 14:44
  thing.
• 14:44
  Like,
• 14:44
  I
• 14:45
  got
• 14:45
  away
• 14:45
  from
• 14:45
  corporate
• 14:46
  because
• 14:46
  I
• 14:46
  don't
• 14:46
  want
• 14:46
  to
• 14:46
  track
• 14:46
  my
• 14:46
  time.
• 14:47
  But,
• 14:47
  like,
• 14:47
  it
• 14:47
  really
• 14:47
  is
• 14:47
  helpful
• 14:48
  you
• 14:48
  in
• 14:48
  the
• 14:48
  long
• 14:48
  run
• 14:49
  because
• 14:49
  you
• 14:49
  build
• 14:49
  this
• 14:49
  awareness
• 14:50
  around
• 14:50
  your
• 14:50
  time.
• 14:51
  Another
• 14:51
  great
• 14:52
  tool
• 14:52
  that
• 14:53
  I
• 14:53
  harp
• 14:53
  on
• 14:53
  all
• 14:54
  the
• 14:54
  time
• 14:54
  to
• 14:54
  avoid
• 14:55
  energetic
• 14:55
  burnout
• 14:56
  is
• 14:56
  planning.
• 14:57
  And
• 14:57
  in
• 14:57
  Ayurveda,
• 14:58
  there's
• 14:58
  this,
• 14:58
  like,
• 14:58
  notion
• 14:59
  of,
• 14:59
  like,
• 14:59
  to
• 15:00
  be
• 15:00
  able
• 15:00
  to
• 15:00
  instill
• 15:01
  balance
• 15:01
  into
• 15:01
  your
• 15:02
  life
• 15:02
  or
• 15:02
  bring
• 15:02
  your,
• 15:02
  like,
• 15:03
  body
• 15:03
  back
• 15:03
  to
• 15:04
  balance,
• 15:04
  you
• 15:04
  apply
• 15:05
  the
• 15:05
  opposite.
• 15:06
  So
• 15:06
  if
• 15:06
  you're
• 15:06
  finding
• 15:06
  yourself
• 15:07
  headed
• 15:07
  towards
• 15:08
  burnout
• 15:08
  and
• 15:08
  you're
• 15:09
  stuck
• 15:09
  in
• 15:09
  this
• 15:09
  reactive
• 15:10
  action
• 15:11
  mode,
• 15:11
  to
• 15:11
  be
• 15:12
  able
• 15:12
  to
• 15:12
  bring
• 15:12
  yourself
• 15:12
  back
• 15:12
  in
• 15:13
  bonus
• 15:13
  balance,
• 15:14
  you
• 15:14
  need
• 15:14
  to
• 15:14
  pause
• 15:15
  or
• 15:15
  you
• 15:15
  need
• 15:15
  to
• 15:16
  stop.
• 15:16
  And
• 15:16
  that's
• 15:17
  where
• 15:17
  this
• 15:17
  idea
• 15:18
  that
• 15:18
  I
• 15:18
  have
• 15:18
  of
• 15:18
  seasonal
• 15:19
  resets
• 15:19
  is
• 15:19
  what
• 15:19
  I
• 15:20
  call
• 15:20
  them.
• 15:20
  Or
• 15:21
  quarterly
• 15:21
  planning,
• 15:21
  if
• 15:22
  you
• 15:22
  want
• 15:22
  to,
• 15:22
  like,
• 15:22
  speak
• 15:23
  corporate
• 15:23
  come
• 15:23
  into
• 15:24
  play.
• 15:24
  It's
• 15:24
  this
• 15:25
  chance
• 15:25
  where
• 15:25
  you're
• 15:25
  going
• 15:26
  to
• 15:26
  purposely
• 15:27
  interrupt
• 15:27
  the
• 15:28
  cycle
• 15:28
  that
• 15:28
  you're
• 15:28
  in.
• 15:29
  Take
• 15:30
  time
• 15:30
  to
• 15:30
  reflect
• 15:31
  and
• 15:31
  review
• 15:32
  every
• 15:32
  part
• 15:33
  of
• 15:33
  your
• 15:33
  business,
• 15:33
  to
• 15:34
  reprioritize
• 15:35
  and
• 15:35
  to
• 15:36
  develop
• 15:36
  an
• 15:36
  action
• 15:36
  plan
• 15:37
  for
• 15:37
  the
• 15:37
  next
• 15:37
  90
• 15:38
  days
• 15:38
  so
• 15:38
  that
• 15:38
  you
• 15:39
  can
• 15:39
  move
• 15:39
  forward
• 15:39
  with
• 15:40
  focus
• 15:40
  and
• 15:40
  intention.
• 15:41
  And
• 15:42
  this
• 15:42
  allows
• 15:43
  you
• 15:44
  truly
• 15:44
  to
• 15:44
  shift
• 15:45
  from
• 15:45
  that
• 15:45
  reactive
• 15:46
  state
• 15:46
  to
• 15:47
  that
• 15:47
  proactive
• 15:48
  state
• 15:48
  of
• 15:49
  operating
• 15:49
  in
• 15:50
  your
• 15:50
  business.
• 15:50
  And
• 15:51
  it's
• 15:51
  again,
• 15:51
  a
• 15:51
  skill
• 15:52
  that
• 15:52
  you
• 15:52
  build.
• 15:52
  The
• 15:52
  more
• 15:53
  times
• 15:53
  you
• 15:53
  do
• 15:53
  it,
• 15:53
  the
• 15:54
  better
• 15:54
  that
• 15:54
  you
• 15:54
  get
• 15:54
  at
• 15:54
  it.
• 15:55
  But
• 15:55
  it's
• 15:56
  kind
• 15:56
  of
• 15:56
  the
• 15:57
  number
• 15:57
  one
• 15:57
  thing
• 15:58
  that
• 15:58
  I
• 15:58
  think
• 15:58
  helps
• 15:58
  me
• 15:59
  stay
• 15:59
  ahead
• 16:00
  of
• 16:00
  working
• 16:01
  too
• 16:01
  much
• 16:02
  or
• 16:02
  just
• 16:03
  finding
• 16:03
  myself
• 16:04
  overwhelmed.
• 16:05
  Yeah,
• 16:05
  I
• 16:05
  think
• 16:06
  that
• 16:06
  is
• 16:06
  such
• 16:06
  an
• 16:06
  important
• 16:07
  habit
• 16:08
  as
• 16:08
  someone
• 16:09
  who
• 16:09
  can
• 16:09
  act
• 16:10
  as
• 16:10
  a
• 16:10
  CEO
• 16:10
  in
• 16:11
  their
• 16:11
  business,
• 16:11
  because
• 16:12
  typically
• 16:13
  when
• 16:13
  you're
• 16:13
  teetering
• 16:14
  towards
• 16:14
  burnout,
• 16:15
  you've
• 16:15
  been
• 16:16
  acting
• 16:16
  too
• 16:16
  much
• 16:17
  like
• 16:17
  an
• 16:18
  employee
• 16:18
  and
• 16:19
  not
• 16:19
  enough
• 16:20
  as
• 16:20
  the
• 16:20
  CEO
• 16:21
  and
• 16:21
  kind
• 16:21
  of
• 16:21
  like
• 16:22
  doing
• 16:22
  the
• 16:22
  planning,
• 16:23
  setting
• 16:23
  up
• 16:24
  these
• 16:24
  systems
• 16:24
  and
• 16:25
  really
• 16:25
  ensuring
• 16:26
  that
• 16:26
  the
• 16:27
  company
• 16:27
  as
• 16:27
  a
• 16:27
  whole,
• 16:28
  and
• 16:28
  whether
• 16:28
  it's
• 16:28
  just
• 16:29
  you,
• 16:29
  you're
• 16:30
  acting
• 16:30
  efficiently
• 16:31
  and
• 16:31
  really
• 16:32
  prioritizing
• 16:33
  growth
• 16:34
  and
• 16:34
  going
• 16:34
  towards,
• 16:35
  like,
• 16:35
  efficiencies
• 16:36
  and
• 16:36
  stuff.
• 16:37
  And
• 16:37
  so
• 16:37
  it
• 16:37
  is
• 16:37
  one
• 16:37
  of
• 16:38
  those
• 16:38
  things
• 16:38
  that,
• 16:38
  like,
• 16:39
  it
• 16:39
  is
• 16:39
  hard
• 16:40
  to
• 16:40
  start,
• 16:41
  but
• 16:41
  once
• 16:42
  you've
• 16:42
  nailed
• 16:42
  one
• 16:43
  quarterly
• 16:43
  plan,
• 16:44
  like,
• 16:44
  the
• 16:44
  next
• 16:44
  one
• 16:45
  is
• 16:45
  just
• 16:45
  kind
• 16:45
  of
• 16:46
  review,
• 16:46
  adjust
• 16:46
  and
• 16:47
  add.
• 16:47
  And
• 16:47
  then
• 16:48
  if
• 16:48
  you
• 16:48
  haven't
• 16:48
  done
• 16:49
  anything
• 16:49
  from
• 16:49
  your
• 16:49
  first
• 16:50
  quarterly
• 16:50
  plan,
• 16:50
  just
• 16:51
  update
• 16:51
  the
• 16:51
  dates
• 16:52
  and
• 16:52
  try
• 16:52
  again.
• 16:53
  Yeah,
• 16:53
  I
• 16:54
  mean,
• 16:54
  I
• 16:54
  think
• 16:54
  it's
• 16:54
  perfectly.
• 16:55
  I
• 16:55
  still
• 16:55
  do
• 16:55
  it
• 16:56
  myself.
• 16:56
  It's
• 16:56
  like
• 16:56
  you
• 16:56
  take
• 16:56
  on
• 16:57
  too
• 16:57
  much
• 16:57
  the
• 16:57
  first
• 16:57
  time
• 16:58
  you
• 16:58
  do
• 16:58
  it,
• 16:58
  and
• 16:58
  then
• 16:58
  you
• 16:58
  realize,
• 16:59
  okay,
• 16:59
  I
• 16:59
  can
• 16:59
  only
• 16:59
  do
• 17:00
  one
• 17:00
  project
• 17:00
  quarter
• 17:00
  on
• 17:01
  top
• 17:01
  of
• 17:01
  client
• 17:01
  project.
• 17:02
  So
• 17:02
  it
• 17:02
  just
• 17:02
  helps
• 17:03
  you
• 17:03
  build
• 17:03
  almost
• 17:04
  compassion
• 17:05
  towards
• 17:05
  yourself
• 17:05
  because
• 17:06
  you're
• 17:06
  giving
• 17:06
  yourself
• 17:06
  a
• 17:07
  realistic
• 17:07
  idea
• 17:08
  and
• 17:08
  just
• 17:08
  building
• 17:08
  awareness
• 17:09
  around
• 17:09
  what
• 17:10
  can
• 17:10
  really
• 17:10
  get
• 17:10
  accomplished
• 17:11
  in
• 17:11
  your
• 17:12
  business.
• 17:12
  So
• 17:12
  three
• 17:13
  burnout
• 17:14
  pillars
• 17:14
  are
• 17:15
  the
• 17:15
  financial
• 17:16
  worry,
• 17:16
  the
• 17:16
  mental
• 17:17
  overwhelm
• 17:17
  and
• 17:18
  the
• 17:18
  energetic
• 17:18
  burnout.
• 17:19
  So
• 17:19
  in
• 17:19
  that
• 17:20
  financial
• 17:20
  worry,
• 17:20
  the
• 17:21
  root
• 17:21
  cause
• 17:21
  of
• 17:21
  this
• 17:22
  financial
• 17:22
  worry
• 17:22
  is
• 17:22
  the
• 17:23
  inefficiencies
• 17:24
  in
• 17:24
  your
• 17:24
  marketing
• 17:24
  and
• 17:24
  sales
• 17:25
  system.
• 17:25
  So
• 17:26
  fixing
• 17:26
  these
• 17:26
  and
• 17:27
  kind
• 17:27
  of
• 17:27
  going
• 17:27
  into
• 17:28
  observing
• 17:29
  and
• 17:29
  having
• 17:29
  visibility
• 17:30
  on
• 17:30
  what's
• 17:30
  actually
• 17:31
  converting
• 17:32
  where
• 17:32
  your
• 17:32
  leaves
• 17:33
  are
• 17:33
  coming
• 17:33
  from
• 17:33
  and
• 17:34
  then
• 17:34
  establishing
• 17:34
  like
• 17:35
  good
• 17:35
  creation
• 17:36
  habits
• 17:36
  to
• 17:37
  keep
• 17:37
  you
• 17:37
  kind
• 17:37
  of
• 17:38
  involved
• 17:38
  into
• 17:39
  that
• 17:39
  where
• 17:39
  you're
• 17:40
  spending
• 17:40
  your
• 17:40
  time
• 17:40
  is
• 17:41
  more
• 17:41
  efficient.
• 17:42
  Time
• 17:42
  is
• 17:42
  your
• 17:42
  money
• 17:42
  kind
• 17:43
  of
• 17:43
  thing.
• 17:43
  The
• 17:43
  next
• 17:44
  one
• 17:44
  is
• 17:44
  mental
• 17:44
  overwhelm
• 17:45
  where
• 17:45
  the
• 17:45
  root
• 17:46
  cause
• 17:46
  is
• 17:46
  just
• 17:46
  like
• 17:47
  you
• 17:47
  keeping
• 17:47
  everything
• 17:48
  in
• 17:48
  your
• 17:48
  brain,
• 17:49
  AKA
• 17:49
  me.
• 17:50
  And
• 17:50
  so
• 17:50
  to
• 17:50
  cure
• 17:51
  this
• 17:51
  or
• 17:51
  get
• 17:51
  you
• 17:52
  closer
• 17:52
  towards
• 17:52
  avoiding
• 17:53
  mental
• 17:54
  overwhelm
• 17:54
  is
• 17:54
  really
• 17:55
  project
• 17:55
  management.
• 17:56
  Like
• 17:56
  it's
• 17:57
  so,
• 17:57
  so
• 17:57
  simple
• 17:57
  of
• 17:58
  just
• 17:58
  getting
• 17:58
  everything
• 17:59
  out
• 17:59
  of
• 17:59
  your
• 17:59
  brain,
• 18:00
  brain
• 18:00
  dumping
• 18:01
  and
• 18:01
  building
• 18:01
  the
• 18:02
  habit
• 18:02
  of
• 18:02
  utilizing
• 18:03
  that
• 18:03
  external
• 18:04
  system,
• 18:04
  that
• 18:05
  external
• 18:05
  brain
• 18:06
  of
• 18:06
  yours
• 18:06
  to
• 18:07
  start
• 18:07
  in
• 18:08
  getting
• 18:08
  visibility
• 18:09
  on
• 18:09
  these
• 18:09
  tasks.
• 18:10
  Creating
• 18:10
  a
• 18:10
  better
• 18:11
  client
• 18:11
  experience
• 18:11
  I
• 18:12
  think
• 18:12
  has
• 18:12
  been
• 18:12
  the
• 18:12
  biggest
• 18:13
  thing
• 18:13
  for
• 18:13
  me.
• 18:13
  When
• 18:14
  I'm
• 18:14
  like
• 18:14
  why
• 18:14
  am
• 18:15
  I
• 18:15
  doing
• 18:15
  this?
• 18:15
  Why
• 18:15
  am
• 18:15
  I
• 18:16
  putting
• 18:16
  stupid
• 18:16
  tasks
• 18:17
  in
• 18:17
  the
• 18:17
  stupid
• 18:17
  project
• 18:17
  management
• 18:18
  system?
• 18:18
  And
• 18:18
  it's
• 18:19
  like
• 18:19
  a
• 18:19
  client
• 18:19
  experience
• 18:20
  has
• 18:20
  hundreds
• 18:21
  time
• 18:21
  improved
• 18:21
  because
• 18:22
  of
• 18:22
  this.
• 18:22
  Then
• 18:23
  that
• 18:23
  last
• 18:23
  one
• 18:23
  is
• 18:24
  just
• 18:24
  that
• 18:24
  energetic
• 18:25
  burnout
• 18:26
  where
• 18:26
  you
• 18:26
  are
• 18:26
  stuck
• 18:26
  in
• 18:27
  fight
• 18:27
  or
• 18:27
  flight.
• 18:28
  You
• 18:28
  really
• 18:28
  need
• 18:28
  to
• 18:28
  transition
• 18:29
  towards
• 18:29
  a
• 18:30
  more
• 18:30
  proactive
• 18:30
  approach
• 18:31
  to
• 18:31
  your
• 18:31
  business
• 18:32
  which
• 18:32
  is
• 18:32
  getting
• 18:32
  awareness
• 18:33
  of
• 18:33
  where
• 18:33
  you're
• 18:34
  spending
• 18:34
  your
• 18:34
  time
• 18:35
  and
• 18:35
  then
• 18:35
  getting
• 18:36
  ahead
• 18:36
  with
• 18:36
  quarterly
• 18:37
  planning.
• 18:38
  So
• 18:38
  these
• 18:38
  are
• 18:38
  all
• 18:39
  really
• 18:39
  really
• 18:40
  I
• 18:40
  would
• 18:40
  say
• 18:41
  simple
• 18:42
  tasks,
• 18:42
  but
• 18:42
  they
• 18:43
  come
• 18:43
  with
• 18:43
  such
• 18:44
  overwhelm
• 18:45
  in
• 18:45
  themselves.
• 18:46
  So
• 18:46
  I
• 18:46
  would
• 18:46
  say
• 18:47
  start
• 18:47
  with
• 18:47
  kind
• 18:47
  of
• 18:48
  where
• 18:48
  you're
• 18:48
  at,
• 18:48
  with
• 18:49
  which
• 18:49
  pillar
• 18:49
  you
• 18:50
  live
• 18:50
  the
• 18:50
  most
• 18:50
  in
• 18:50
  and
• 18:51
  then
• 18:51
  start
• 18:51
  with
• 18:51
  the
• 18:52
  tasks
• 18:52
  that
• 18:52
  we've
• 18:52
  laid
• 18:53
  out
• 18:53
  there.
• 18:53
  If
• 18:53
  you
• 18:53
  want
• 18:54
  a
• 18:54
  little
• 18:54
  bit
• 18:54
  more
• 18:55
  of
• 18:55
  like
• 18:55
  a
• 18:55
  directional
• 18:56
  takeaway
• 18:57
  from
• 18:57
  this
• 18:57
  episode
• 18:58
  is
• 18:58
  really
• 18:59
  understanding
• 18:59
  where
• 19:00
  you're
• 19:00
  most
• 19:01
  leaning
• 19:01
  toward.
• 19:01
  Whether
• 19:01
  it's
• 19:02
  that
• 19:02
  financial,
• 19:03
  that
• 19:03
  energetic
• 19:04
  or
• 19:04
  that
• 19:04
  just
• 19:05
  complete
• 19:05
  mental
• 19:06
  bogged
• 19:06
  down
• 19:07
  overwhelm
• 19:07
  and
• 19:08
  everything.
• 19:08
  So
• 19:09
  yeah.
• 19:09
  Anything
• 19:09
  else
• 19:10
  to
• 19:10
  add
• 19:10
  to
• 19:10
  that?
• 19:11
  No,
• 19:11
  that's
• 19:11
  all
• 19:11
  I
• 19:12
  have
• 19:12
  for
• 19:13
  this
• 19:13
  episode
• 19:14
  because
• 19:14
  I
• 19:14
  am
• 19:16
  struggling.
• 19:17
  You
• 19:17
  couldn't
• 19:18
  tell.
• 19:18
  I
• 19:19
  did
• 19:19
  want
• 19:19
  to
• 19:19
  add
• 19:19
  if
• 19:20
  you
• 19:20
  are
• 19:20
  feeling
• 19:20
  the
• 19:20
  mental
• 19:21
  overwhelm.
• 19:21
  My
• 19:22
  son
• 19:22
  Sustainable
• 19:22
  Success
• 19:23
  Business
• 19:24
  Dashboard
• 19:24
  is
• 19:25
  available
• 19:25
  for
• 19:25
  purchase.
• 19:26
  We'll
• 19:26
  link
• 19:26
  it
• 19:27
  in
• 19:27
  the
• 19:28
  notes
• 19:29
  and
• 19:29
  it
• 19:29
  comes
• 19:29
  with
• 19:30
  two
• 19:30
  like
• 19:30
  training
• 19:31
  and
• 19:31
  customization
• 19:32
  sessions
• 19:33
  to
• 19:33
  so
• 19:33
  I
• 19:33
  can
• 19:33
  really
• 19:34
  teach
• 19:34
  you
• 19:34
  my
• 19:34
  system
• 19:35
  because
• 19:35
  I'm
• 19:35
  sure
• 19:35
  you've
• 19:36
  maybe
• 19:36
  either
• 19:37
  tried
• 19:37
  other
• 19:37
  templates
• 19:38
  out
• 19:38
  there
• 19:38
  before
• 19:38
  and
• 19:39
  not
• 19:39
  been
• 19:39
  able
• 19:39
  to
• 19:39
  stick
• 19:40
  to
• 19:40
  them
• 19:40
  similar
• 19:40
  to
• 19:41
  Rachel.
• 19:41
  I
• 19:41
  think
• 19:41
  the
• 19:42
  magic
• 19:42
  is
• 19:42
  like
• 19:43
  learning
• 19:43
  how
• 19:43
  to
• 19:44
  integrate
• 19:44
  these
• 19:44
  into
• 19:45
  your
• 19:45
  business
• 19:45
  and
• 19:46
  customize
• 19:46
  it
• 19:46
  to
• 19:47
  your
• 19:47
  specific
• 19:48
  business
• 19:48
  needs.
• 19:49
  So
• 19:49
  that's
• 19:49
  why
• 19:49
  I
• 19:49
  include
• 19:49
  those
• 19:50
  two
• 19:50
  sessions
• 19:50
  and
• 19:51
  don't
• 19:51
  just,
• 19:51
  like,
• 19:51
  hand
• 19:52
  you
• 19:52
  on
• 19:52
  a
• 19:52
  template
• 19:52
  and
• 19:53
  send
• 19:53
  you
• 19:53
  on
• 19:53
  your
• 19:53
  merry
• 19:53
  way.
• 19:54
  If
• 19:54
  you
• 19:54
  enjoyed
• 19:55
  this
• 19:55
  episode,
• 19:55
  be
• 19:56
  sure
• 19:56
  to
• 19:56
  share
• 19:56
  it
• 19:56
  with
• 19:56
  a
• 19:57
  friend.
• 19:57
  And
• 19:57
  make
• 19:57
  sure
• 19:57
  you
• 19:58
  leave
• 19:58
  us
• 19:58
  a
• 19:58
  review.
• 19:59
  We'd
• 19:59
  love
• 19:59
  to
• 19:59
  hear
• 20:00
  from
• 20:00
  you.
• 20:00
  Make
• 20:01
  sure
• 20:01
  that
• 20:01
  you
• 20:01
  tune
• 20:02
  in.
• 20:02
  For
• 20:02
  next
• 20:03
  week,
• 20:03
  we'll
• 20:03
  have
• 20:03
  another
• 20:04
  great
• 20:04
  episode.
• 20:05
  We're
• 20:05
  going
• 20:05
  to
• 20:05
  be
• 20:05
  covering
• 20:06
  our
• 20:06
  five
• 20:07
  favorite
• 20:08
  business
• 20:08
  tools.
• 20:09
  I
• 20:09
  bet
• 20:09
  you
• 20:09
  can
• 20:09
  guess
• 20:10
  what
• 20:10
  one
• 20:10
  of
• 20:10
  mine
• 20:10
  is.
• 20:12
  And
• 20:12
  until
• 20:12
  next
• 20:12
  week,
• 20:14
  we're.
• 20:14
  We're
• 20:14
  rooting
• 20:15
  for
• 20:15
  you.
• 20:16
  We're
• 20:16
  rooting
• 20:17
  for
• 20:17
  you.
• 20:18
  I
• 20:19
  thought
• 20:19
  we
• 20:19
  nailed
• 20:19
  it.