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Accelerating Marketing Strategy with Thought Leadership | Denise Broady | 416
How do you help a client integrate research into their thought leadership, and what are the benefits?
Enterprise software can be a complicated story to tell. To explore ways to humanize a complex brand or product, I've invited Denise Broady to share her expertise in research, thought leadership, and consulting. Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results.
Our conversation begins with an…
The skinny
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