TikTok’s Uefa Euro 2020 journey and the gamified future of sports content
SportsPro deputy editor Sam Carp talks to James Rothwell, head of marketing for EMEA at TikTok, about the social media company’s partnership with Uefa Euro 2020.
They cover how TikTok’s campaign was brought together in the months before the tournament, what it has been doing to bring the fan conversation to its platform, and the impact that has been having on its community and its profile. They also identify the type of content that has captured the imagination so far, from user-generated posts to Ed Sheeran's live-streamed concert.
Then (31.26), Sport Buff co-founder and president Jonty…
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