Latest / The Iowa Business Podcast
The Midwest Startup Taking on Billion-Dollar FMCs with Donuts and AI
On this episode of the Iowa Tech podcast, host Kaylee Williams welcomes Proaction CEO and co-founder Drake Bauer to unpack the startup's rebrand (formerly Flete) and its mission to modernize fleet management. Drake shares how Proaction streamlines asset operations - inspections, maintenance, compliance, and reporting - into a single pane of glass, replacing a tangle of spreadsheets, sticky notes, and legacy tools. He credits early traction to obsessive customer service and "doing things that don't scale," from overnight fixes to mapping clients' workflows on-site. The team's Midwestern roots…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.