Latest / Safe As Podcast / E82: Why Good Leaders Make Terrible Decisions (The Science of Bias)
Transcript
- 0:00A lot of leaders can now name common decision biases like
- 0:03confirmation bias, anchoring, loss aversion.
- 0:06But the authors in this article today point out something
- 0:09important. Awareness alone hasn't improved
- 0:12decision quality. So the practical question is,
- 0:14when a team brings you a major recommendation, what can you do
- 0:17that actually helps mitigate bias?
- 0:20Good day everyone, welcome to Safe as I'm Doctor Ben
- 0:23Hutchinson. Today's article is from Karneman
- 0:25ET al, 2011 titled Before You Make That Big Decision,
- 0:29published in Harvard Business Review.
- 0:31The article explains that we think in two modes, System one,
- 0:35which is the fast, intuitive one or called Type 1, and System 2,
- 0:39which is slow and deliberate, or also called Type 2.
- 0:42Type 2 comes online when stakes are high or careful reasoning is
- 0:47needed. But most of the time, Type 1 is
- 0:49doing the work. It works in the background,
- 0:51forming impressions, using learn patterns, and creating a story
- 0:55that feels coherent. Type 1 is designed to produce a
- 0:57single, coherent interpretation of events, and as it does, it
- 1:01tends to suppress alternative stories.
- 1:03Intuitive errors don't feel like errors while they're happening.
- 1:07We almost never catch ourselves making them.
- 1:09That's why just knowing your biases isn't a reliable fix.
- 1:13So the authors propose adding quality control to big
- 1:16decisions. They propose a 12 question
- 1:18checklist that reviews the process behind any
- 1:21recommendation, not just the content.
- 1:23So you're better aren't to detect likely distortions in the
- 1:26team's reasoning before you approve the call.
- 1:28So on to the 12 questions. On the first pass, ask yourself
- 1:33one motivated errors. Is there a reason to suspect
- 1:36errors driven by the team's self interest?
- 1:39This isn't mainly about deliberate lying.
- 1:41Self deception and rationalisation are far more
- 1:44common if the team has unusually strong incentives, money, power,
- 1:48reputation, career options, apply extra scrutiny to the
- 1:53effectoristic Have they fallen in love with the proposal?
- 1:56When people like an idea, they tend to minimise the risk or the
- 1:59cost and exaggerate the benefits.
- 2:01If yes, tighten the rest of the review. 3 Groupthink.
- 2:05Were there dissenting opinions and were they explored?
- 2:09No Dissent on a complex decision is a warning sign.
- 2:12Discreetly solicit dissenting views if needed.
- 2:15Start with the person with the least experience or the quietest
- 2:18voice. Second pass.
- 2:19Ask the recommenders some questions to see how they
- 2:21respond. So 4 Saliency bias Is the
- 2:25diagnosis overly shaped by a memorable success analogy?
- 2:28Ask for multiple comparable examples and analyse how similar
- 2:32they really are. 5 Confirmation bias.
- 2:35Were credible alternatives genuinely considered?
- 2:38Ask what options were evaluated when they were rejected, and
- 2:42whether the team actively looked for disconfirming evidence, not
- 2:45just confirming evidence. 6 Missing info.
- 2:48If you had to make this decision again in a year, what
- 2:51information would you want and can you get more now?
- 2:547 anchoring Do you know where the numbers come from first
- 2:58numbers on the table and whether estimates are anchored to
- 3:01guesses or straight line history?
- 3:03If it matters require re anchoring using independent
- 3:06models or benchmarks and requests new analysis. 8 The
- 3:10Halo effect is the team assuming that because a person or a
- 3:14company or some sort of approach succeeds in one area, it will
- 3:17succeed in another. Test comparability and ask for
- 3:19counter examples include less successful cases 9.
- 3:23The sunk cost fallacy. Are they overly attached to past
- 3:26decisions? Use the new CEO lens.
- 3:29If you hadn't made the earlier call, would you invest them now
- 3:32and pass? 3.
- 3:34Evaluate the proposal, or in other words, test the realism of
- 3:37it 10. Base case optimism.
- 3:40Is the base case overly optimistic?
- 3:42Take an outside view using comparisons with similar
- 3:45projects rather than relying on only an insider view.
- 3:49Perspective 11 Disaster neglect Is the worst case Bad enough?
- 3:54Run a pre mortem, assume the worst has actually happened and
- 3:57build the story of how it happened to surfers.
- 4:00Risks you may not have experienced yet. 12 Loss
- 4:03aversion is the team overly cautious, avoiding
- 4:05responsibility for a potential failure.
- 4:07Leaders may need to share responsibility for risk or
- 4:10realign incentives so reasonable risk taking is possible.
- 4:13The core message from their 12 point checklist is about
- 4:16improving decisions, is about disciplined process and not
- 4:20necessarily about individual brilliance.
- 4:22That's it on safe as. Thanks everyone.
- 4:25Don't forget to like, subscribe and comment on my YouTube
- 4:28channel and links in show notes if you'd like to support the
- 4:31channel.