Latest / Sid & Friends In The Morning / Hank Sheinkopf | 06-25-26
Transcript
- 0:00Speaker 1: Joining us right now. PR Executive Extraordinary Hank Shinkoff from
- 0:04Speaker 1: Hank Shaannkoff Community from shinkof Communications. We've been talking all morning, Hank,
- 0:09Speaker 1: this is Jake Novak inf SID and John is with us,
- 0:12Speaker 1: and so Fernando Mateo all morning about how the packaging
- 0:16Speaker 1: of this socialism it's been packaged. You know all about
- 0:18Speaker 1: PR and packaging and marketing. They've made it sound like
- 0:21Speaker 1: something that people can vote for. But it's insane, isn't it.
- 0:25Speaker 2: Well, the good morning everyone. First of all, they're very smart.
- 0:29Speaker 2: We're not dealing with people who are just a bunch
- 0:31Speaker 2: of HAPs This is very well organized, very well thought through,
- 0:34Speaker 2: and very directed with it with particular goals. They're doing
- 0:37Speaker 2: a very good job. And we see in these campaigns
- 0:40Speaker 2: of the day before yesterday is incompetence of old style campaigning,
- 0:46Speaker 2: when what really really is happening is that everything old
- 0:49Speaker 2: is new again. What do I mean by that? Yes,
- 0:52Speaker 2: social media matters, but being on the street matters. I'm
- 0:55Speaker 2: the idiot to predicted that Mamdanie and John knows this
- 0:57Speaker 2: would be the mayor in January twenty twenty five, and
- 1:00Speaker 2: I also said the campaigns would be run stupidly against him,
- 1:03Speaker 2: which they were, because no one understood that you had
- 1:06Speaker 2: to get on the street and that the old style
- 1:07Speaker 2: of doing it mattered. So what they've combined is old
- 1:10Speaker 2: style bosses and plus new technology, and the end result
- 1:13Speaker 2: is that New York is in very serious trouble.
- 1:15Speaker 1: Hanks Shinkoff, can can you get a little bit more
- 1:18Speaker 1: detail about getting on the street. Are we talking about
- 1:19Speaker 1: knocking on doors? Are we talking about rallies?
- 1:22Speaker 2: What are we talking about doors and rallies and creating
- 1:25Speaker 2: excitement and then also targeting in the mayoral campaign. My
- 1:29Speaker 2: first sense, and I said this to John on this program,
- 1:32Speaker 2: was that they'd hit what we call zero out of fours,
- 1:35Speaker 2: people who were who voted in zero of the last
- 1:37Speaker 2: four elections and who were under thirty five, which is
- 1:40Speaker 2: exactly what they did. They turned down a new constituency
- 1:43Speaker 2: that no one had thought about for a long time,
- 1:44Speaker 2: and they were very successful at it. And then they
- 1:46Speaker 2: hit doors. And I said at the time that they'd
- 1:48Speaker 2: hit they have forty thousand people on the street, which
- 1:51Speaker 2: they did at one hundred thousand on election day, which
- 1:53Speaker 2: they did. So what we have is is lugubrious, old
- 1:58Speaker 2: style kind of politics. Meeting a new style of politics
- 2:01Speaker 2: which is entirely mission directed, and frankly it's working. Now.
- 2:06Speaker 2: Why is it working Because fewer people really are turning
- 2:09Speaker 2: out overall, but the people that are most excited by
- 2:12Speaker 2: the kind of organizing they're turning out with great intensity.
- 2:16Speaker 2: And parenthetically, these are the very same people who destroyed
- 2:18Speaker 2: neighborhoods gentrify them. So people used to live there more
- 2:22Speaker 2: blue collar can't afford to live there, so they're revolving
- 2:24Speaker 2: thing against themselves. It's kind of fascinating to watch.
- 2:27Speaker 3: Hank Fernando Matteo here, good morning. What do we need
- 2:31Speaker 3: to do to get people over forty, over fifty, over
- 2:35Speaker 3: sixty to come out and vote. What do we need
- 2:39Speaker 3: to you know, like pull the plug on this movement,
- 2:43Speaker 3: on the socialist movement that's going on.
- 2:46Speaker 2: So first, first, I think for an anti personal good morning,
- 2:49Speaker 2: and I think that's a very important question. Look, let's
- 2:51Speaker 2: define what we're talking about here. You know, traditional political
- 2:54Speaker 2: science and academic thinking, the social movement tends not to
- 2:58Speaker 2: accomplish anything because as it does and goes out of business.
- 3:01Speaker 2: Class examples are the Townsend movement, which wanted to create
- 3:05Speaker 2: pensions for everybody so security was pasted, end of towns
- 3:08Speaker 2: and movement. You haven't heard of it, prohibition and the
- 3:12Speaker 2: things related to it. You create prohibitions, suddenly the people
- 3:14Speaker 2: around it disappeared, the suffragettes and everybody else. That being said,
- 3:19Speaker 2: as long as you create nothing but you have excitement
- 3:21Speaker 2: on the street, you're going to have these kinds of
- 3:24Speaker 2: things continue. And it's generally reaction to the other side.
- 3:27Speaker 2: I eat more Trump, more chaos on the up on
- 3:31Speaker 2: the left. So as long as they're out there carrying
- 3:33Speaker 2: on and doing nothing is going to continue. So maybe
- 3:37Speaker 2: one of the solutions is for something to happen, or
- 3:39Speaker 2: real debate in public that is most onerous and that
- 3:42Speaker 2: makes people who pay the bills say wait a second.
- 3:45Speaker 2: Or another way to do it is to organize, which
- 3:47Speaker 2: means getting more people registered. We're over sixty and who
- 3:52Speaker 2: have a basic antipathy to the hateful, hateful group of people.
- 4:00Speaker 2: It doesn't stop with the Jews, you know, it always
- 4:01Speaker 2: begins with the Jews. This will never end with the Jews.
- 4:04Speaker 2: And if you look at how they treated Puerto Ricans
- 4:07Speaker 2: and how they treat by the way that the Puerto
- 4:08Speaker 2: Rican they parade celebrations prior to the event and how
- 4:11Speaker 2: they've been treating other people. They particularly have it on
- 4:14Speaker 2: a negative feeling toward black, middle income people who have
- 4:18Speaker 2: created some wealth and maybe small property owners. I mean,
- 4:21Speaker 2: that's very clear. So how do you organize these people?
- 4:24Speaker 2: You have to start doing real street organized and creating
- 4:26Speaker 2: coalitions in neighborhoods and doing it on a small scale
- 4:29Speaker 2: and then a larger scale.
- 4:30Speaker 3: Thank What bothers me the most is the complainers. Now
- 4:33Speaker 3: everyone is complaining, complaining that the city's become socialists. You
- 4:38Speaker 3: know what we cause that people that are forty, fifty, sixty,
- 4:44Speaker 3: seventy years old that used to come out and vote
- 4:46Speaker 3: year after year after year, they need to get out
- 4:49Speaker 3: there again. You know, the messages get you know, let
- 4:53Speaker 3: these young people have a movement going. But we have experience,
- 4:58Speaker 3: we have wisdom, we know what the damage is. Right,
- 5:02Speaker 3: So you know, listen, you're an expert in this field.
- 5:05Speaker 3: You need to tell New York what they need to
- 5:08Speaker 3: do to stop this brutal, brutal situation that's going on
- 5:13Speaker 3: with the socialism and all that nonsense.
- 5:17Speaker 2: Well, it is dangerous. Look when they build it. A
- 5:22Speaker 2: lot of what he's talking about his talk, he's not
- 5:24Speaker 2: accomplished very much. But the beauty and how smart he is.
- 5:26Speaker 2: And he's very very smart, brilliant, very very dangerous, very
- 5:29Speaker 2: very smart, very very dangerous, like like Hitler and Solent.
- 5:32Speaker 2: And what the stupid kids don't understand is that when
- 5:35Speaker 2: you create these social movements to become political or achieve something,
- 5:38Speaker 2: the first casri of people who invented them or a
- 5:41Speaker 2: part of them are just generally executed, removed. That's who
- 5:44Speaker 2: they are. If you look at I look at the
- 5:47Speaker 2: Lenin Stalin. Even Hitler in nineteen thirty four killed the
- 5:51Speaker 2: first line of defenders, which was the Stormtroopers, in one night.
- 5:54Speaker 3: He shot them, Hank, but we can't shoot these people
- 5:58Speaker 3: here who are in New York City where what.
- 6:00Speaker 2: I'm saying is that older people understand the dangers younger
- 6:04Speaker 2: people do not. The way you deal with it is
- 6:06Speaker 2: you start organizing on a smaller basis. Get Blacks and
- 6:09Speaker 2: Jews and Asians together in one place. Start talking to
- 6:12Speaker 2: Latinos who have a vested interest in the economic system
- 6:16Speaker 2: and who are just beginning to make their way. People
- 6:18Speaker 2: who work for a living need to be told. Tell
- 6:20Speaker 2: Albanian people they have a place to be. Of those
- 6:23Speaker 2: who remain in New York City and try to stem
- 6:25Speaker 2: the exodus. Were going to have an exodus fromw York?
- 6:27Speaker 2: Why I always do when you're having these cataclysmics political
- 6:30Speaker 2: events that also have an economic bent to them. But
- 6:32Speaker 2: you know what's going on right now.
- 6:33Speaker 1: Thank you introduced an interesting angle of immigration there just
- 6:36Speaker 1: for a moment there, you know, targeted towards the people
- 6:39Speaker 1: we want. You know, I used to work in Cleveland
- 6:42Speaker 1: in the mid nineties. I returned just to take my
- 6:45Speaker 1: daughter there for a summer internship a couple of years ago.
- 6:47Speaker 1: And Cleveland is booming. And one of the reasons why
- 6:50Speaker 1: it's booming is that they have all these Eastern European
- 6:53Speaker 1: immigrants from these countries that have excellent engineering and tech
- 6:56Speaker 1: education programs, like some of the countries you mentioned, but
- 7:00Speaker 1: I'm talking also about like the former Czechoslovakia, places like Lithuania,
- 7:05Speaker 1: places like Ukraine, and it's booming. And I wonder if
- 7:08Speaker 1: that's a way I mean again, if we want people
- 7:10Speaker 1: who know about socialism, bring the people who were suffered
- 7:13Speaker 1: under it and now have been liberated from it in
- 7:15Speaker 1: their countries and maybe can bring that experience here.
- 7:18Speaker 2: Well that's possible, But you know you have to create
- 7:21Speaker 2: an entrepreneurial environment to create competition between those who have
- 7:25Speaker 2: never paid a price, are born a burden, and those
- 7:27Speaker 2: who haven't understanding. Part of what's going on here is
- 7:29Speaker 2: you have a young generation of people who have never
- 7:31Speaker 2: had a tough day overall, who have never had to
- 7:34Speaker 2: go without a meal, who don't understand what it means
- 7:36Speaker 2: to be on the street, who are who have never
- 7:39Speaker 2: born a burden or paid a price for the democracy
- 7:42Speaker 2: and the environment we're living in, and furthermore, who stand
- 7:45Speaker 2: to be the greatest inheritors of the most amount of
- 7:47Speaker 2: wealth in the history of mankind over the next generation.
- 7:49Speaker 2: They're also highly educated, and they think that they're old something.
- 7:52Speaker 2: I mean, if it's a choice between standing up and
- 7:55Speaker 2: taking principle and having a nine dollar latte, they're going
- 7:57Speaker 2: to do both of them.
- 7:58Speaker 1: I want to change the subject just through for one
- 8:00Speaker 1: second hand the lead story of throughout the world, and
- 8:03Speaker 1: we talked about it extensively, these terrible earthquakes in Venezuela,
- 8:06Speaker 1: and how we know we know the American people, no
- 8:09Speaker 1: matter who's in charge, no matter what's going on politically,
- 8:12Speaker 1: will be there to help President Trump. Of course, pledging
- 8:15Speaker 1: that and we know that, and this isn't just an
- 8:18Speaker 1: empty promise. We always show up to help. But from
- 8:21Speaker 1: a public relations point of view, how do we get
- 8:24Speaker 1: that message across to everyone? How to do this right?
- 8:27Speaker 1: You know, I'm thinking of how the American people responded
- 8:29Speaker 1: to tsunami years ago, back in you know, in Thailand,
- 8:32Speaker 1: and things like, can you talk a little bit about
- 8:34Speaker 1: how this kind of public relations is a little bit different?
- 8:38Speaker 2: Sure is different. You have to get people to believe
- 8:40Speaker 2: they belong to something. What we have is what we have.
- 8:43Speaker 2: What we have is a group of people who somehow
- 8:45Speaker 2: believe they don't belong to anything and they're owed something.
- 8:48Speaker 2: We have not created or helped to create the civic
- 8:50Speaker 2: culture in this country. And as a result of that
- 8:54Speaker 2: we have we have real problems because we don't have
- 8:58Speaker 2: people who believe after serve or do anything. You know,
- 9:01Speaker 2: we don't have We should give me any people at
- 9:04Speaker 2: the Peace Corps. We should be telling people there's an
- 9:05Speaker 2: insertive to go and teach in afternoons in schools and
- 9:09Speaker 2: do something worth well you and that you know, we're
- 9:12Speaker 2: not doing that. We're not saying that people go serve
- 9:14Speaker 2: the nation. You know, a lot of us and maybe
- 9:16Speaker 2: on this call have either been in the service, or
- 9:19Speaker 2: been police officers, or been teachers or done something that
- 9:23Speaker 2: gets create some societal goods. So you have a generation
- 9:25Speaker 2: of people that have created no societal good but except
- 9:28Speaker 2: to complain, and they believe that that's the civic culture.
- 9:31Speaker 2: There's not a We saw the civic culture in New
- 9:33Speaker 2: York City as well. Tell these kids, if they want
- 9:35Speaker 2: to protest, great, go protest in an afternoon in an
- 9:38Speaker 2: inner city school and teach young kids how to read. Okay,
- 9:41Speaker 2: go register people to vote who aren't like you. Go
- 9:44Speaker 2: spend some time on the street, and you do youth works.
- 9:48Speaker 2: I mean, but they're not We're not telling them they
- 9:50Speaker 2: have an obligation, and so long as they don't have
- 9:52Speaker 2: an obligation, they have nothing to do but spend time
- 9:54Speaker 2: complaining and explaining about what about what they don't have
- 9:57Speaker 2: or should have.
- 9:58Speaker 4: When I was running for mayor, but when I pushed
- 10:01Speaker 4: more vocational schools, you know, teach people how to work,
- 10:08Speaker 4: you know well.
- 10:09Speaker 2: One of the beauties of Bill Clinton's thinking, you may
- 10:12Speaker 2: recall and there was a period of time when I
- 10:14Speaker 2: when I worked for him and you know him certainly
- 10:16Speaker 2: very well, is that he believed that community colleges ought
- 10:19Speaker 2: to be entirely tached, deductible, teaching people how to have
- 10:22Speaker 2: real spill and making them making helping them to note
- 10:25Speaker 2: that there is some value to that work would go
- 10:28Speaker 2: a long way to this, to just spending this post
- 10:31Speaker 2: this socialist nonsense. Why because you give them a reason
- 10:35Speaker 2: to live. PR genius, to feel productive.
- 10:37Speaker 1: Pr genius. Hank Shincuff speaking with us and maybe making
- 10:40Speaker 1: a case for a new kind of draft in America,
- 10:44Speaker 1: not just military, but many different choices. We're going to
- 10:46Speaker 1: take it cools, Yeah, and we still do, but people
- 10:49Speaker 1: don't rush to it. But I think that if you
- 10:51Speaker 1: gave every high school graduate in America that they have
- 10:54Speaker 1: to give it to at least one year of service.
- 10:55Speaker 1: You can choose military, you can choose Peace Corps, you
- 10:57Speaker 1: can choose teach for America. Give them five or six choices,
- 11:00Speaker 1: and get the unions out of the way, because that's
- 11:01Speaker 1: what they stopped. Bill Clinton wanted to do that with
- 11:03Speaker 1: the maricre. You remember, the union stopped him. But Hank Shinkoff.
- 11:06Speaker 1: Thank you so much for joining, Hank, and we're going to.
- 11:08Speaker 2: Be right back to you.
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- 11:39Speaker 5: wonder
- 11:40Speaker 4: What the heck is going on here