TWiB: Brown-Forman & Pernod Ricard merger talks end, 4 North Carolina lobbyists indicted, Blade and Bow re-releases 22-Year-Old Bourbon
It's This Week in Bourbon for May 1st 2026. Merger discussions between Brown-Forman and Pernod Ricard are over, four North Carolina lobbyists have been indicted for organizing a bourbon tasting, and Blade and Bow re-releases of its ultra-premium 22-Year-Old Kentucky Straight Bourbon Whiskey.
Show Notes:
Brown-Forman and Pernod Ricard merger talks collapse, reopening the door for Sazerac’s $15B bid
Bardstown Bourbon Company launches NFC-enabled "Bourbon Gifting Reimagined" for personalized digital messaging
North Carolina lobbyists indicted for illegal bourbon trip while "Operation High…
The skinny
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