From Confused to Compelling: Storytelling That Sells
Struggling to explain what you do—or why it matters?
In this episode of the Business Roundtable Podcast, David Carr sits down with branding expert and copywriter Susie Taylor to explore how powerful, authentic storytelling creates deeper connections with both clients and teams.
A former journalist turned branding guide, Susie shares the importance of going “seven layers deep” to find your true business WHY. She explains how the stories we overlook often hold the greatest power to connect, inspire, and move people to action.
Whether you’re a solopreneur, service provider, or team leader…
The skinny
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