#398 - The Science of Sales Training & What Top Teams Do Differently | 30MPC Playbook

30 Minutes to President's Club | No-Nonsense Sales · Dec 12, 2024 · 29m

Mark and Armand walk through the steps needed to provide effective ongoing training to your sales team.

ACTIONABLE TAKEAWAYS

Use a capability & cognitive load matrix to decide what to focus your training on

The best person for the job to be running that training and sales enablement is the most respected rep or manager on the team

Train your managers before you train your teams

Establish existing weekly rhythms then drop the reinforcement into one of those existing rhythms so you're not adding new meetings

RESOURCES DISCUSSED

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