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[100] When the Answers Get Easier, What Makes You Valuable?

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For years, Inside the Square was built around answers.

Someone had a specific Squarespace problem. They searched for a solution. I made a tutorial that helped them solve it.

That model worked incredibly well, until the way people found those answers started to change.

Squarespace can now handle many customizations that once required code. AI can generate code, layouts, copy, ideas, and technical answers in seconds. But just because the answer is easier to get doesn't mean the decision is easier to make.

And that's the shift I'm exploring in episode 100.

The…

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