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S3 EP3 - The Story of Fundación Génesis Empresarial with Edgardo Perez, CEO
Fundación Génesis Empresarial in Guatemala is one of the largest microfinance institutions in Latin America, and its approach to measuring success is built around a framework it calls the Ruta del Desarrollo, or the development pathway, sketched out on a napkin nearly four decades ago.
In this episode, we're joined by Edgardo Perez, CEO of Fundación Génesis Empresarial, to talk about how that napkin sketch became a system tracking eight financial and twelve social variables for every client, why the organisation built its own resilience pathways, and how insurance, agri-tech, and a shift from…
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