Dave Savage: Why trust is the real barrier to homeownership
In this episode of Power House, Zeb Lowe sits down with Dave Savage, co-founder of FirstHome IQ, to discuss a challenge that could shape the future of housing: preparing the next generation for homeownership.
Drawing on insights from the NextGen Homebuyer Report, Savage explains why many younger buyers feel both overwhelmed by the process and disconnected from the mortgage industry. He argues that the solution isn’t more marketing—it’s education, storytelling, and leadership from housing professionals willing to guide buyers earlier in their journey.
The conversation explores how lenders can…
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