EP320: John Dwyer - The WOW Experience
"There is no traffic on the extra mile."
Creating a true "wow" experience in business isn't about massive spending—it's about shifting your mindset from transactional to memorable. That shift, done right, turns customers into evangelists. This episode unpacks how to go the extra inch, not mile, to stand out. The secret? Incentives with high perceived value and low actual cost. Whether you're a butcher, a banker, or a dentist, adding a dash of magic—what Disney calls the "plus one"—can radically transform customer loyalty and word-of-mouth success.
John Dwyer, founder of The Institute of Wow…
The skinny
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