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Episode 46 - Legal Intake Optimization With Kerri Coby White
Optimizing Legal Intake with Kerri Coby White: Insights from The Law Firm Growth Machine
In this episode of Legal Marketing Radio, Chip LaFleur interviews Kerri Coby White, CEO of Kerri James and author of 'The Law Firm Growth Machine.' With over a decade of experience helping law firms enhance their intake, business development, and growth strategies through data and technology, Kerri shares her journey from education to marketing for law firms. They delve into the importance of optimizing legal intake, the role of empathy and human-centered design, and the impact of AI on marketing and…
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