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🎧 Kids are turning Spotify into a group chat · Open Tabs

• 0:00
  SPEAKER_01: Welcome to our Thursday edition of OpenTabs,
• 0:03
  SPEAKER_01: our twice-weekly live where we talk about the things taking up space in our tabs,
• 0:08
  SPEAKER_01: our feeds, and our brains.
• 0:10
  SPEAKER_01: Hi, memes.
• 0:11
  SPEAKER_01: Hi, Megan.
• 0:11
  SPEAKER_02: Hi, Ella.
• 0:14
  SPEAKER_02: Happy Thursday.
• 0:15
  SPEAKER_01: Happy Thursday.
• 0:17
  SPEAKER_01: Okay, so we have a couple fun topics.
• 0:21
  SPEAKER_01: This is like by now like a week old story, but I think it's so funny.
• 0:26
  SPEAKER_01: And it is the NPR podcast Spotify comment section.
• 0:31
  SPEAKER_01: So funny.
• 0:32
  SPEAKER_01: In case you missed it.
• 0:38
  SPEAKER_01: Middle schoolers who are not allowed
• 0:40
  SPEAKER_01: on traditional social media platforms have turned to the Spotify comments section
• 0:45
  SPEAKER_01: under NPR podcast episodes.
• 0:49
  SPEAKER_01: And they're treating them like group chats.
• 0:53
  SPEAKER_01: It's very funny.
• 0:54
  SPEAKER_01: When NPR first started noticing this activity,
• 0:56
  SPEAKER_01: they thought it was bots because these messages are just like,
• 1:01
  SPEAKER_01: you know, it's middle school gibberish, like random emojis.
• 1:05
  SPEAKER_01: If you don't know what they're talking about, it looks like bot activity.
• 1:10
  SPEAKER_01: And they had a younger producer dig into it deeper.
• 1:14
  SPEAKER_01: And they were like, this is definitely children.
• 1:19
  SPEAKER_01: I don't think these are robots.
• 1:20
  SPEAKER_01: These are children.
• 1:22
  SPEAKER_01: It's true.
• 1:23
  SPEAKER_01: They reached out to some of the accounts,
• 1:25
  SPEAKER_01: and they were middle schoolers,
• 1:27
  SPEAKER_01: and they said, yeah,
• 1:28
  SPEAKER_01: we specifically look for episodes that don't have any comments on them,
• 1:32
  SPEAKER_01: and then we just treat them like our group chat.
• 1:35
  SPEAKER_01: And it was on Spotify, you said, right?
• 1:37
  SPEAKER_00: Spotify comment sections, yeah.
• 1:40
  SPEAKER_02: So cute.
• 1:42
  SPEAKER_00: I'm just like, I just think this is like a door goal.
• 1:45
  SPEAKER_00: And one important thing to note, too,
• 1:48
  SPEAKER_00: is that these are kids who have access to the internet, but maybe not social media.
• 1:53
  SPEAKER_00: So their parents have given them Spotify,
• 1:55
  SPEAKER_00: but they are like no Instagram, no Facebook, none of that yet.
• 1:59
  SPEAKER_00: And so they're finding ways to circumvent their Find a way.
• 2:02
  SPEAKER_00: Find a way.
• 2:22
  SPEAKER_02: I was going to say,
• 2:23
  SPEAKER_02: you guys are going to laugh because I'm experiencing something similar
• 2:27
  SPEAKER_02: but very different and much younger, actually, like the eight-year-old set.
• 2:34
  SPEAKER_02: Wally's in third grade.
• 2:36
  SPEAKER_02: And similarly, everyone is like, okay, there's a thing in our town.
• 2:40
  SPEAKER_02: No one is going to get a phone until they are in eighth grade.
• 2:43
  SPEAKER_02: Okay, great.
• 2:44
  SPEAKER_02: We all agree.
• 2:46
  SPEAKER_02: Also, I was like, I'm not going to get my kid a smartwatch.
• 2:50
  SPEAKER_02: There's this watch that is really popular right now.
• 2:53
  SPEAKER_02: I think we got ours through Verizon, and it's called the Gizmo.
• 2:58
  SPEAKER_02: And it's really just intended for the contacts that you program into it.
• 3:04
  SPEAKER_02: And that's it.
• 3:05
  SPEAKER_02: And I was like, we're not going to get him a gizmo watch.
• 3:09
  SPEAKER_02: He can survive without one or whatever.
• 3:11
  SPEAKER_02: And the irony is that he takes the bus to and from school.
• 3:17
  SPEAKER_02: There's different locations he can get dropped off at.
• 3:20
  SPEAKER_02: He could go to the library.
• 3:21
  SPEAKER_02: He could go to our pool and tennis club.
• 3:23
  SPEAKER_02: He can go to different places.
• 3:26
  SPEAKER_02: And so what we realized after the first week of school that like If plans change,
• 3:32
  SPEAKER_02: she's in third grade now, and the teachers aren't as on them.
• 3:39
  SPEAKER_02: In first grade, if I'm like, hey, Lucy needs to go to the car line.
• 3:43
  SPEAKER_02: The teacher's like, Lucy, you are going to the car line.
• 3:46
  SPEAKER_02: Third grade, they sort of expect the kids to figure it out on their own, which is good.
• 3:50
  SPEAKER_02: It's like fostering independence.
• 3:52
  SPEAKER_02: So we realized we actually, in order to give him more independence, we needed the technology.
• 3:58
  SPEAKER_02: I needed to get in touch with him.
• 4:00
  SPEAKER_02: So we get the gizmo.
• 4:01
  SPEAKER_02: And I'm like, okay, like, it's great.
• 4:03
  SPEAKER_02: It's programmed.
• 4:04
  SPEAKER_02: It's me and dad.
• 4:05
  SPEAKER_02: Like, whatever.
• 4:06
  SPEAKER_02: Suddenly,
• 4:07
  SPEAKER_02: we are getting friend requests to have his friends be his,
• 4:12
  SPEAKER_02: like, part of his main contacts.
• 4:14
  SPEAKER_02: So he's got his buddies.
• 4:15
  SPEAKER_02: He's got Mike.
• 4:16
  SPEAKER_02: He's got Bennett.
• 4:17
  SPEAKER_02: He's got Cruz.
• 4:19
  SPEAKER_02: Then we find out that Lucy,
• 4:21
  SPEAKER_02: because, of course, we had to get her one because it was going to be an issue.
• 4:25
  SPEAKER_02: He got one.
• 4:27
  SPEAKER_02: Lucy Jeff somehow bought her the one that can do video.
• 4:33
  SPEAKER_02: So she can do video FaceTiming on her phone, on her watch.
• 4:40
  SPEAKER_02: Then I find out that the kids are sending each other,
• 4:45
  SPEAKER_02: like Wally,
• 4:45
  SPEAKER_02: I think,
• 4:46
  SPEAKER_02: can text,
• 4:46
  SPEAKER_02: but they don't, this is, I mean, they're eight, like, you know what I mean?
• 4:49
  SPEAKER_02: Like, whatever.
• 4:50
  SPEAKER_02: So he is sending voice messages to friends.
• 4:54
  SPEAKER_02: And Some of them also do have texts set up.
• 4:59
  SPEAKER_02: There's a friend of ours who was like,
• 5:01
  SPEAKER_02: the daughter texted the mom and was like,
• 5:03
  SPEAKER_02: so-and-so told me that they have a crush on me today.
• 5:06
  SPEAKER_02: Heart, heart, heart emoji, blah, blah, blah.
• 5:08
  SPEAKER_02: The mom was like, what?
• 5:12
  SPEAKER_02: It's funny because they also don't even know how to talk on the phone either.
• 5:17
  SPEAKER_02: This age set is so funny.
• 5:21
  SPEAKER_02: Call bomb me from her watch all afternoon.
• 5:24
  SPEAKER_02: Because during school, it's like school setting.
• 5:27
  SPEAKER_02: And then once they get out, and she's just calling me from like the driveway.
• 5:31
  SPEAKER_02: And I'm like, stop.
• 5:32
  SPEAKER_02: And she's like, you never call me.
• 5:35
  SPEAKER_02: You never answer when I call.
• 5:37
  SPEAKER_02: And I'm like, first of all, you shouldn't even have this.
• 5:43
  SPEAKER_02: Second, what do you want to talk about?
• 5:44
  SPEAKER_02: Like I'll answer and she'll be like, mom.
• 5:49
  SPEAKER_02: Anyway, it's just so cute.
• 5:52
  SPEAKER_02: And like, I don't know what the answer is anymore, you guys.
• 5:57
  SPEAKER_02: But it is, there is, I think, to Megan's point, like they will find a way.
• 6:03
  SPEAKER_02: Like they will find a way, you know, somehow.
• 6:05
  SPEAKER_01: Yeah, I'm thinking like when I was little,
• 6:07
  SPEAKER_01: I had secret walkie-talkies with my next door neighbors that we would talk on.
• 6:13
  SPEAKER_01: And then we used, as I got older, my Nintendo DS.
• 6:16
  SPEAKER_01: You would do like the doodle section and you can send each other notes via doodles.
• 6:22
  SPEAKER_01: And it's always something.
• 6:24
  SPEAKER_01: I just think it's so funny.
• 6:26
  SPEAKER_01: I've also,
• 6:27
  SPEAKER_01: in the article that I will link in the show notes when we post this tomorrow,
• 6:32
  SPEAKER_01: they're also using Google Docs to talk to each other and go back and forth.
• 6:37
  SPEAKER_01: Shared Google Docs.
• 6:40
  SPEAKER_00: That one's been around for a while, I will say.
• 6:42
  SPEAKER_01: That is an old trick.
• 6:43
  SPEAKER_01: I think it's so funny because these kids say like Gen Z are digital natives
• 6:50
  SPEAKER_01: and like, yes, but like Gen Alpha really are.
• 6:55
  SPEAKER_01: They've had iPads and LeapFrog pads when they were babies.
• 7:02
  SPEAKER_01: I would never think of Spotify comments,
• 7:05
  SPEAKER_01: particularly NPR Spotify comments,
• 7:08
  SPEAKER_01: but these kids who have been online their entire lives,
• 7:12
  SPEAKER_01: they think of that, and they're able to put that together.
• 7:15
  SPEAKER_02: I think that's the coolest part.
• 7:17
  SPEAKER_02: I think it's cool.
• 7:18
  SPEAKER_02: I don't know.
• 7:18
  SPEAKER_02: As long as it's harmless.
• 7:22
  SPEAKER_00: And even in the NPR story,
• 7:24
  SPEAKER_00: it took a younger Gen Z producer to decode the behavior
• 7:27
  SPEAKER_00: because everybody else was kind of like, this is weird, I don't understand it.
• 7:31
  SPEAKER_00: But she was like, I have some vague understanding of this because I was recently a youth.
• 7:35
  SPEAKER_00: And so I think this speaks to the importance of diversity of your teens,
• 7:39
  SPEAKER_00: especially when you are trying to interact with younger audiences.
• 7:42
  SPEAKER_00: And NPR is kind of a stodgy, older brand.
• 7:46
  SPEAKER_00: I'm a big fan and I listened to this American Life episode,
• 7:49
  SPEAKER_00: but I feel like that's rare for my age group.
• 7:51
  SPEAKER_00: And so I was like,
• 7:53
  SPEAKER_00: they should think of this as a way to like get in with the next generation
• 7:56
  SPEAKER_00: who sees some utility in their content
• 7:59
  SPEAKER_00: and like maybe they should do some episodes just for them.
• 8:02
  SPEAKER_02: I know.
• 8:02
  SPEAKER_02: I feel like they shouldn't even touch it.
• 8:05
  SPEAKER_02: Like we'll just let it.
• 8:07
  SPEAKER_02: I hope they didn't turn it off or anything.
• 8:09
  SPEAKER_01: No, they've been letting it ride, but who knows?
• 8:12
  SPEAKER_01: I think maybe now that they've been discovered,
• 8:14
  SPEAKER_01: the kids will maybe find another podcast network or podcast to latch on
• 8:23
  SPEAKER_02: to.
• 8:24
  SPEAKER_02: Oh, I was just going to say,
• 8:25
  SPEAKER_02: I actually feel like it's healthy,
• 8:27
  SPEAKER_02: too, to let this happen because there is a whole different realm of
• 8:37
  SPEAKER_02: Understanding human behavior as it is expressed in a digital space.
• 8:42
  SPEAKER_02: And I feel like it's good for kids to kind of almost have to deal with that a little bit.
• 8:49
  SPEAKER_02: Like maybe when they're younger and their parents are attuned to it as much
• 8:53
  SPEAKER_02: as we can be to then help them work through it.
• 8:58
  SPEAKER_02: Right now in real life,
• 8:59
  SPEAKER_02: I'm working through a copycat issue Lucy is having and it stinks
• 9:05
  SPEAKER_02: and it is what it is and it's really like the lesson of imitation is
• 9:11
  SPEAKER_02: the highest form of flattery.
• 9:12
  SPEAKER_02: I'm like, girl,
• 9:14
  SPEAKER_02: we got to learn that right now and one of your best friends is getting those boots
• 9:18
  SPEAKER_02: because her mom is going to do it and She doesn't care, and that's life.
• 9:24
  SPEAKER_00: She needs to use it to her power.
• 9:26
  SPEAKER_00: You got to teach her about affiliate links.
• 9:28
  SPEAKER_02: I know.
• 9:29
  SPEAKER_02: She can send those on her wall.
• 9:32
  SPEAKER_02: It's just funny,
• 9:33
  SPEAKER_02: and it's funny because I, like,
• 9:35
  SPEAKER_02: as a mom, like,
• 9:38
  SPEAKER_02: I was sort of like,
• 9:39
  SPEAKER_02: like the mom that asked me, like, hey, like, you know, where did you get those?
• 9:43
  SPEAKER_02: And I was like, you could buy black boots anywhere.
• 9:48
  SPEAKER_02: Like, you have to go get one with the,
• 9:50
  SPEAKER_02: like, The charm bracelet on it that she has been so proud to wear all week.
• 9:55
  SPEAKER_02: Like you have to do that.
• 9:56
  SPEAKER_02: And the mom, like she wasn't reading between the lines and I was like, okay, this is what it is.
• 10:02
  SPEAKER_02: And I told Lucy, I was like, you know what?
• 10:04
  SPEAKER_02: You're going to be twinsies.
• 10:06
  SPEAKER_02: It'll be so fun.
• 10:07
  SPEAKER_02: You guys, you know what we're doing on Saturday.
• 10:08
  SPEAKER_02: You're going to die.
• 10:10
  SPEAKER_02: There's a huge group of us.
• 10:13
  SPEAKER_02: We got a suite for this, okay?
• 10:15
  SPEAKER_02: We are going to this big Disney concert that's like the Descendants, Zombies, whatever.
• 10:23
  SPEAKER_00: Descendants is huge.
• 10:24
  SPEAKER_00: They love that.
• 10:25
  SPEAKER_02: Oh, yes.
• 10:26
  SPEAKER_02: And Lucy and I are dressing up as Cinderella and Chloe.
• 10:30
  SPEAKER_02: It is like there's 25 or more people going to this, and it's all moms and daughters.
• 10:39
  SPEAKER_02: It is so sweet.
• 10:41
  SPEAKER_02: It is going to be hilarious.
• 10:42
  SPEAKER_02: But of course, this cannot be Lucy's Halloween costume.
• 10:46
  SPEAKER_02: It has to be a totally different costume that we didn't like.
• 10:51
  SPEAKER_02: We got the wrong Chloe outfit and then we got the wrong Chloe wig.
• 10:54
  SPEAKER_02: And then I have just been ordering and returning from Amazon back and forth
• 10:57
  SPEAKER_02: for something that is not even Halloween.
• 11:01
  SPEAKER_02: Jeff is like, what is happening in your office?
• 11:06
  SPEAKER_01: Well, Lucy's a fashionista.
• 11:08
  SPEAKER_02: Well, the posts are like the creme de la creme of the outfit.
• 11:12
  SPEAKER_02: And so now this other little girl too is also Josie Miss Chloe.
• 11:16
  SPEAKER_02: She really does.
• 11:17
  SPEAKER_02: I mean, the mom jokes like Lucy is the influencer of the group.
• 11:22
  SPEAKER_02: So like, I, you know, it's cute.
• 11:25
  SPEAKER_02: Like what you said, Megan, like how do I teach her to like lean into it?
• 11:28
  SPEAKER_02: You know, that's honestly, I've always had like A challenge with that myself.
• 11:32
  SPEAKER_02: Like how do I reconcile it and like just not get angry?
• 11:37
  SPEAKER_02: I don't know.
• 11:38
  SPEAKER_02: Yeah.
• 11:38
  SPEAKER_00: You just have to accept that you're leading by example.
• 11:41
  SPEAKER_00: And like what example do you want to set?
• 11:43
  SPEAKER_00: And also kind of like lean into it.
• 11:45
  SPEAKER_00: Like it's kind of fun if you harness the power and like I decide that
• 11:49
  SPEAKER_00: the next big color in my class is going to be purple.
• 11:51
  SPEAKER_00: And then it's like you can make that happen.
• 11:53
  SPEAKER_00: And what's her sign?
• 11:54
  SPEAKER_00: Is she a Leo?
• 11:56
  SPEAKER_00: No, she's Sagittarius.
• 11:58
  SPEAKER_00: Sag.
• 11:58
  SPEAKER_00: Oh, yes.
• 11:59
  SPEAKER_00: That's.
• 12:01
  SPEAKER_00: Total trendsetter vibes.
• 12:02
  SPEAKER_00: Like this is going to be the rest of her life.
• 12:04
  SPEAKER_00: So she's got to get used to it.
• 12:07
  SPEAKER_02: See, I want to set her up though so then she can be like this.
• 12:10
  SPEAKER_02: An influencer, an actual one.
• 12:13
  SPEAKER_00: You know, it's funny.
• 12:13
  SPEAKER_00: It's hard because Sagittarius's also really value their own,
• 12:17
  SPEAKER_00: like having their own unique identity.
• 12:19
  SPEAKER_00: So that's why this is so challenging because it's like, I really want to be unique.
• 12:22
  SPEAKER_00: And then the second I do something that's unique,
• 12:24
  SPEAKER_00: everyone's copying me and I don't know what to do.
• 12:26
  SPEAKER_00: So she should also get into like personalization and customization
• 12:30
  SPEAKER_00: because it's like, yeah,
• 12:31
  SPEAKER_00: anybody can like make their own charms for their boots,
• 12:34
  SPEAKER_00: but like make your own that don't look exactly like mine, you know?
• 12:38
  SPEAKER_02: I don't know as much about Sagittarius, but that is so her.
• 12:43
  SPEAKER_02: We
• 12:46
  SPEAKER_02: do special playtime every week where I just focus with her for 20 minutes,
• 12:52
  SPEAKER_02: and it's this whole thing we're doing just for parent coaching for middle child.
• 13:00
  SPEAKER_02: Yesterday,
• 13:02
  SPEAKER_02: we set up blocks,
• 13:04
  SPEAKER_02: and she didn't want to do blocks,
• 13:05
  SPEAKER_02: but I was like,
• 13:07
  SPEAKER_02: okay, well, we can, like, use some of your mini brand stuff with the blocks, okay?
• 13:11
  SPEAKER_02: You guys, do you know what she set up?
• 13:14
  SPEAKER_02: She set up, like, again, it's blocks.
• 13:17
  SPEAKER_02: It's, like, wooden blocks that, like, Teddy plays with, okay?
• 13:19
  SPEAKER_02: Like, they're so boring, you know what I mean?
• 13:22
  SPEAKER_02: Like, I'm like, let's stack them and let's make a pattern, you know what I mean?
• 13:26
  SPEAKER_02: She made a couch out of them and then she made a mini puppet show theater.
• 13:36
  SPEAKER_02: For the food, the mini brand food.
• 13:38
  SPEAKER_02: And then she went and got a light from like,
• 13:41
  SPEAKER_02: you know,
• 13:41
  SPEAKER_02: those little light things that the kids have and it like projects like an image
• 13:45
  SPEAKER_02: or whatever.
• 13:45
  SPEAKER_02: She set it up like a projector on the stage and she's like,
• 13:51
  SPEAKER_02: the food is on display and this is a show and it's a blah, blah, blah.
• 13:56
  SPEAKER_02: And I was like, What?
• 13:57
  SPEAKER_02: In what world?
• 13:58
  SPEAKER_02: Like, she's like, this is food world.
• 14:01
  SPEAKER_02: And, like, the food lives here and they are the stars.
• 14:04
  SPEAKER_02: And she's like,
• 14:05
  SPEAKER_02: and the food is on the stage and, like, the, like, cleaning products are on the go.
• 14:12
  SPEAKER_00: How cute.
• 14:14
  SPEAKER_02: No, but talk about unique.
• 14:15
  SPEAKER_02: I was like, where did you even conceptualize of this?
• 14:18
  SPEAKER_02: Like, I mean, I don't know.
• 14:21
  SPEAKER_02: And then I was like, part of Special Playtime was to, like, also disrupt her.
• 14:25
  SPEAKER_02: And so, like...
• 14:26
  SPEAKER_02: Our coach was just like, okay, tell her you have to clean it up now.
• 14:29
  SPEAKER_02: And I was like, okay, we have to clean it up now.
• 14:31
  SPEAKER_02: And she was like, no!
• 14:34
  SPEAKER_02: I was like, okay, we're not touching that.
• 14:39
  SPEAKER_00: Poor thing.
• 14:40
  SPEAKER_00: Yeah.
• 14:41
  SPEAKER_00: I think this also just speaks to the creativity of kids,
• 14:44
  SPEAKER_00: specifically, that they don't see things as fixed as we do.
• 14:49
  SPEAKER_00: Spotify can be a messaging platform.
• 14:51
  SPEAKER_00: These blocks can be a couch.
• 14:52
  SPEAKER_00: We can turn these foods into a display.
• 14:53
  SPEAKER_00: And that's one of Kaylee and I's core ethos of why it's so important to study youth.
• 14:58
  SPEAKER_00: It's because they're so plastic and their brains are so fluid
• 15:01
  SPEAKER_00: that they're creative naturally because they're coming up with like uses for things
• 15:04
  SPEAKER_00: that maybe you haven't thought of because you have such a thick schema
• 15:08
  SPEAKER_00: over how this thing like Spotify is to be used.
• 15:10
  SPEAKER_00: And then it's like, no, we can open this up in like a whole brand new way, which is cool.
• 15:15
  SPEAKER_02: Okay, that, Emma, exactly what Megan just said.
• 15:19
  SPEAKER_02: We have to isolate.
• 15:20
  SPEAKER_02: That's a quote.
• 15:21
  SPEAKER_02: Like that is a quote graphic.
• 15:24
  SPEAKER_02: Oh, my God.
• 15:24
  SPEAKER_02: I love that.
• 15:25
  SPEAKER_02: Like, it's so true.
• 15:27
  SPEAKER_02: I mean, I think that that is, like, such a cool, like, comment, Megan.
• 15:31
  SPEAKER_02: Even on the work that you do, like, why,
• 15:35
  SPEAKER_02: you know, again,
• 15:36
  SPEAKER_02: we have clients,
• 15:36
  SPEAKER_02: too, where we're like, okay, so, like, how are you thinking about Gen Z?
• 15:39
  SPEAKER_02: And they're like, why do I, they're not part of it?
• 15:42
  SPEAKER_02: And I'm like, that's,
• 15:44
  SPEAKER_02: regardless if they're not,
• 15:46
  SPEAKER_02: like, the core part of your audience, you have to be thinking about Gen Z.
• 15:49
  SPEAKER_02: It's like the, it's like, You know what I mean?
• 15:55
  SPEAKER_02: Or not even just Gen Z.
• 15:56
  SPEAKER_02: Now we're talking about Gen Alpha, but like how things change and evolve.
• 16:01
  SPEAKER_02: And like,
• 16:02
  SPEAKER_02: you know,
• 16:02
  SPEAKER_02: this whole NPR example is just so cool because it really does kind
• 16:07
  SPEAKER_02: of bring back up our like the conversation we always have about every app, you know?
• 16:13
  SPEAKER_02: By the way,
• 16:14
  SPEAKER_02: I just want to say Like,
• 16:16
  SPEAKER_02: I know that New York Magazine or The Cut or somebody is gonna do an article about
• 16:23
  SPEAKER_02: the Every App.
• 16:24
  SPEAKER_02: Like, that's gonna happen.
• 16:25
  SPEAKER_02: Like, just this, like...
• 16:27
  SPEAKER_02: And I feel like there's a cultural curve in there too, Megan.
• 16:30
  SPEAKER_02: Like I would love to just see a visual that is just like, I don't know what it is.
• 16:35
  SPEAKER_02: And maybe it's not a curve.
• 16:37
  SPEAKER_02: I don't know what it is.
• 16:38
  SPEAKER_02: But just this idea of all these different apps that started
• 16:41
  SPEAKER_02: with really distinct different purposes,
• 16:43
  SPEAKER_02: like moving toward each other or like how they evolve, you know, and like.
• 16:51
  SPEAKER_02: Seeing what would be residual versus emergent.
• 16:56
  SPEAKER_02: I don't know.
• 16:57
  SPEAKER_02: I just think that right now it's such an interesting time
• 16:59
  SPEAKER_02: to be thinking really critically about all the different platforms
• 17:04
  SPEAKER_02: and what is their purpose.
• 17:06
  SPEAKER_02: I don't know.
• 17:06
  SPEAKER_02: We do that with our clients too.
• 17:09
  SPEAKER_02: We do this one slide where I'm like,
• 17:11
  SPEAKER_02: okay, even distill into one sentence, why are you on LinkedIn?
• 17:16
  SPEAKER_02: Why are you on YouTube?
• 17:19
  SPEAKER_02: Why are you on...
• 17:20
  SPEAKER_02: You know, Instagram.
• 17:22
  SPEAKER_02: And, like,
• 17:23
  SPEAKER_02: what is it, like,
• 17:24
  SPEAKER_02: if you could just distill down to nothing, like, what is it that you're doing there?
• 17:28
  SPEAKER_02: Or, like, what is your intention?
• 17:29
  SPEAKER_02: Like, learn from me.
• 17:32
  SPEAKER_02: Like, come on my journey with me, right?
• 17:36
  SPEAKER_02: Like, if you're documenting your life.
• 17:39
  SPEAKER_02: If it's, like, work with me, okay?
• 17:42
  SPEAKER_02: Like, if it's LinkedIn, you're, like, advocating for your business.
• 17:45
  SPEAKER_02: So then it helps to, like, Like, what is your purpose on there?
• 17:49
  SPEAKER_02: And, like, why would you be on different platforms?
• 17:51
  SPEAKER_02: And, like, sometimes there's, of course, crossover and it might have the similar kind of thing.
• 17:56
  SPEAKER_02: But in an ideal world, no.
• 17:58
  SPEAKER_02: Like, it's really clear why you're there versus and in addition to other places, you know?
• 18:05
  SPEAKER_01: You know,
• 18:05
  SPEAKER_01: these platforms should do focus groups with middle schoolers to find creative ways
• 18:12
  SPEAKER_01: that people could use their platform and their different features instead
• 18:16
  SPEAKER_01: of just copying each other.
• 18:18
  SPEAKER_02: That also needs to go out onto,
• 18:21
  SPEAKER_02: Emma, you have to post that onto notes, Substack Notes.
• 18:25
  SPEAKER_02: You got it.
• 18:26
  SPEAKER_02: You know, Emma's notes sometimes like kind of go off.
• 18:29
  SPEAKER_02: Speaking of NPR comments that go off.
• 18:31
  SPEAKER_01: I know.
• 18:31
  SPEAKER_01: I really slacked on my notes and I really need to
• 18:35
  SPEAKER_02: get back to it.
• 18:36
  SPEAKER_02: Well, our accountability coach is back.
• 18:38
  SPEAKER_01: Yeah.
• 18:40
  SPEAKER_01: Megan's back, so I have to get back on it.
• 18:44
  SPEAKER_01: Okay,
• 18:44
  SPEAKER_01: next something I wanted to chat with you guys about this interesting article from
• 18:49
  SPEAKER_01: the New York Times about how New York City is now a paradise for content creators.
• 18:55
  SPEAKER_01: And it's become,
• 18:56
  SPEAKER_01: they're calling it the unofficial sound stage for social media,
• 19:00
  SPEAKER_01: which I thought was interesting wording.
• 19:02
  SPEAKER_01: And it's true.
• 19:04
  SPEAKER_01: I live in Queens,
• 19:05
  SPEAKER_01: an outer borough,
• 19:07
  SPEAKER_01: but when I do go to Manhattan,
• 19:09
  SPEAKER_01: I have been stopped by, it's all like man on the street.
• 19:13
  SPEAKER_01: Content creators.
• 19:15
  SPEAKER_01: They're largely congregating in Washington Square Park.
• 19:19
  SPEAKER_01: If you go there, it's crazy.
• 19:22
  SPEAKER_01: Just tripods with phones everywhere.
• 19:26
  SPEAKER_01: It's really wild.
• 19:28
  SPEAKER_01: And a lot of these content creators, we have like subway takes.
• 19:32
  SPEAKER_01: And then there's one that's like meter talk, which takes place in taxis.
• 19:36
  SPEAKER_01: There's Bodega Cats.
• 19:38
  SPEAKER_01: And they're really like trying to Find tiny little pockets of the city
• 19:43
  SPEAKER_01: and figure out ways to engineer shows around them,
• 19:47
  SPEAKER_01: which, you know, Subway Takes won an Emmy or was nominated for an Emmy.
• 19:52
  SPEAKER_01: Like, it can work.
• 19:54
  SPEAKER_02: Subway Takes was cool.
• 19:56
  SPEAKER_01: Yeah.
• 19:56
  SPEAKER_01: Yeah.
• 19:57
  SPEAKER_01: And it feels authentic.
• 19:58
  SPEAKER_01: He's been in New York City.
• 20:00
  SPEAKER_01: I think he's lived there for 17 years.
• 20:03
  SPEAKER_01: You know, he it feels like he's a part of the city and he gets the culture.
• 20:07
  SPEAKER_01: I think a lot of New York locals,
• 20:10
  SPEAKER_01: like native foreign New Yorkers or people who have lived in New York for a
• 20:14
  SPEAKER_01: while feel like it's almost like Sex and the City, an idealized version of New York.
• 20:19
  SPEAKER_01: But if you actually live in New York,
• 20:21
  SPEAKER_01: it's like, well, this isn't what the city is actually like.
• 20:27
  SPEAKER_01: And I wanted to talk to Megan about this because I feel like when I was younger
• 20:33
  SPEAKER_01: and content creators were all millennials, it was all about L.A.
• 20:37
  SPEAKER_01: And it's interesting that Gen Z has gone to New York,
• 20:42
  SPEAKER_01: and I wonder what it is about the city that's resonating in why not LA.
• 20:49
  SPEAKER_00: Yeah, I saw your question in our notes, so I thought about this.
• 20:54
  SPEAKER_00: Basically, I don't think it's generational.
• 20:58
  SPEAKER_00: I think it's platform specific and the context has shifted from images
• 21:02
  SPEAKER_00: and static imagery to video and short form video.
• 21:07
  SPEAKER_00: And so LA, it's sunny year round.
• 21:09
  SPEAKER_00: It's beautiful here.
• 21:10
  SPEAKER_00: The colors are super vibrant.
• 21:11
  SPEAKER_00: The people are super pretty.
• 21:12
  SPEAKER_00: It's a great place to go to take static imagery and like get those Instagrams
• 21:17
  SPEAKER_00: that are going to get tons of likes.
• 21:18
  SPEAKER_00: For content and substance, not the best place to interview people on the street.
• 21:23
  SPEAKER_00: You know, they're going to be like, what?
• 21:25
  SPEAKER_00: Huh?
• 21:26
  SPEAKER_00: Like, what are you talking about?
• 21:27
  SPEAKER_00: I don't know.
• 21:28
  SPEAKER_00: That's okay.
• 21:28
  SPEAKER_00: I don't want to be in your video.
• 21:30
  SPEAKER_00: Whereas New Yorkers are like more down to have a conversation with a stranger
• 21:34
  SPEAKER_00: and engage with the community around them.
• 21:36
  SPEAKER_00: And I think that this just is kind of more of a video thing where It's
• 21:40
  SPEAKER_00: a better place to interact with strangers on video than it is in L.A.
• 21:46
  SPEAKER_00: And this is even something that they mentioned in the article that L.A.
• 21:49
  SPEAKER_00: there's a lot of stricter permitting requirements.
• 21:52
  SPEAKER_00: So if a show like Subway Take started to popping off in L.A.,
• 21:56
  SPEAKER_00: A guild would be after them like, hey,
• 21:58
  SPEAKER_00: you need a permit for this eventually,
• 22:00
  SPEAKER_00: you know,
• 22:00
  SPEAKER_00: whereas in New York, I feel like they're probably more lax about that type of thing.
• 22:05
  SPEAKER_00: And so I think it's less a reflection of the generations and more a reflection of
• 22:08
  SPEAKER_00: the times
• 22:09
  SPEAKER_00: because I was also thinking there's always been New York specific Instagram accounts
• 22:13
  SPEAKER_00: like The Dawgist or Watching New York or different accounts that were doing
• 22:17
  SPEAKER_00: the same thing.
• 22:19
  SPEAKER_00: But I think the kind of dominance that's happening right now is tied to the rise
• 22:23
  SPEAKER_00: of short form video specifically.
• 22:27
  SPEAKER_02: I agree with you.
• 22:30
  SPEAKER_02: I also think a couple things here.
• 22:33
  SPEAKER_02: One, I even felt this last time I went to L.A., and it's been a minute, okay?
• 22:40
  SPEAKER_02: But I went to Linda's wedding, so that's how long ago it has been, a couple years.
• 22:49
  SPEAKER_02: Was staying in Los Angeles and like wanted to like... What part?
• 22:56
  SPEAKER_02: God.
• 22:57
  SPEAKER_02: I don't know.
• 22:58
  SPEAKER_02: It's like maybe a Del Rey part.
• 23:01
  SPEAKER_02: Okay.
• 23:03
  SPEAKER_02: So by the coast.
• 23:05
  SPEAKER_02: By the coast-ish.
• 23:06
  SPEAKER_02: Okay.
• 23:07
  SPEAKER_02: Yeah.
• 23:09
  SPEAKER_02: Near water.
• 23:10
  SPEAKER_02: Anyway, but there was an Erewhon within walking distance and...
• 23:15
  SPEAKER_02: You know, I walked to the Erewhon, which I'd never been to.
• 23:18
  SPEAKER_02: I saw like three influencers there,
• 23:20
  SPEAKER_02: which was like kind of,
• 23:21
  SPEAKER_02: not people I recognize, but like people definitely content creating.
• 23:26
  SPEAKER_02: And like, I have, I love Los Angeles.
• 23:30
  SPEAKER_02: Like, I just love it.
• 23:31
  SPEAKER_02: I think it's amazing.
• 23:32
  SPEAKER_02: And like,
• 23:33
  SPEAKER_02: For many,
• 23:34
  SPEAKER_02: many years working at NBC and CNN,
• 23:37
  SPEAKER_02: like, I would always go to Hollywood and I would stay at the W there.
• 23:40
  SPEAKER_02: And then, like, I had my whole routine.
• 23:42
  SPEAKER_02: There was a Barry's Boot Camp.
• 23:43
  SPEAKER_02: Like, I love that nail salon.
• 23:46
  SPEAKER_02: I love the food.
• 23:47
  SPEAKER_02: Whatever.
• 23:49
  SPEAKER_02: I did start to feel like, though,
• 23:51
  SPEAKER_02: from a distance even, and, like,
• 23:53
  SPEAKER_02: obviously we're such huge fans of Tig's who made the move from L.A. to New York.
• 23:58
  SPEAKER_01: It just felt like...
• 24:01
  SPEAKER_01: The culture there was just being
• 24:03
  SPEAKER_02: sucked out,
• 24:03
  SPEAKER_02: like sucked out,
• 24:04
  SPEAKER_02: like onto social media,
• 24:06
  SPEAKER_02: meaning like anything new and different that evolved that comes up,
• 24:12
  SPEAKER_02: it's just like sucked out.
• 24:13
  SPEAKER_02: Like the life is sucked out of it immediately.
• 24:15
  SPEAKER_02: It doesn't really get a minute to like build up and like Gain depth
• 24:20
  SPEAKER_02: and like curiosity or whatever.
• 24:22
  SPEAKER_02: It's just like something happens and then it's like on the internet immediately
• 24:26
  SPEAKER_02: and it's a thing.
• 24:27
  SPEAKER_02: And like,
• 24:27
  SPEAKER_02: I think again,
• 24:28
  SPEAKER_02: Arowan is such a great example of that because it just,
• 24:31
  SPEAKER_02: it's like this thing that I think it's cool that they've actually remained in LA.
• 24:36
  SPEAKER_02: Like I'm surprised that they haven't opened in Marin.
• 24:38
  SPEAKER_02: I'm like, where are you guys?
• 24:40
  SPEAKER_02: But yeah,
• 24:43
  SPEAKER_02: like I feel like it just had this vibe of like,
• 24:46
  SPEAKER_02: it's been sucked dry, if that makes sense.
• 24:49
  SPEAKER_02: Oh yeah, go ahead.
• 24:52
  SPEAKER_00: That's why I asked what part of LA you were in because something
• 24:56
  SPEAKER_00: that I've noticed is being like a lifelong Angeleno is that there's kind of like
• 25:01
  SPEAKER_00: the top layer of LA and then there's a bottom layer of LA that's gay kept.
• 25:06
  SPEAKER_00: And like us locals do not invite people to that bottom layer until they're like,
• 25:13
  SPEAKER_00: I'm here, I'm invested, this is my city.
• 25:15
  SPEAKER_00: And like the West side is very much top I would say it went massive at the end of the 2010s.
• 25:20
  SPEAKER_00: I was shopping at Air One in 2015, 2016, and just not bragging about it, not posting about it.
• 25:25
  SPEAKER_00: It was just something you did casually.
• 25:35
  SPEAKER_00: Yeah.
• 25:36
  SPEAKER_00: No, we would go shop for office snacks at Air One and like it wasn't a big deal.
• 25:41
  SPEAKER_00: We weren't like we're getting this smoothie and posting pictures of it.
• 25:44
  SPEAKER_00: But what happens is those things become cool because people are watching what people
• 25:48
  SPEAKER_00: in L.A. are doing in that second layer.
• 25:50
  SPEAKER_00: And then it moves up to that top layer.
• 25:52
  SPEAKER_00: And that's where you're saying it gets extracted out and projected.
• 25:56
  SPEAKER_00: And we're also kind of OK with this like.
• 25:58
  SPEAKER_00: I feel like New York is a little bit more inviting and a little bit more catered
• 26:01
  SPEAKER_00: to people just like jumping in and getting into the groove of the city.
• 26:03
  SPEAKER_00: Well, New York, that's like,
• 26:29
  SPEAKER_02: New York is founded on that concept.
• 26:31
  SPEAKER_02: It's the gateway to the United States.
• 26:35
  SPEAKER_02: It's like Ellis Island, the whole thing.
• 26:37
  SPEAKER_02: So I think that New York takes pride in being the cultural center of the world.
• 26:43
  SPEAKER_02: That's kind of how it is.
• 26:46
  SPEAKER_02: As a lifelong New Yorker from New York, all of that, I think New York is
• 26:58
  SPEAKER_02: I don't want to say it claims the world, but so much is there.
• 27:03
  SPEAKER_02: What I will say also,
• 27:04
  SPEAKER_02: just to add into this conversation,
• 27:06
  SPEAKER_02: is that being now in San Francisco or outside San Francisco,
• 27:11
  SPEAKER_02: San Franciscans are totally like that LA vibe, Megan.
• 27:18
  SPEAKER_02: I don't know what it is in Larger national news that talks about San Francisco,
• 27:25
  SPEAKER_02: but like it is not like I think it has evolved now like they have we have this new
• 27:29
  SPEAKER_02: mayor who is like He's from the Levi's family.
• 27:33
  SPEAKER_02: He's super social, charismatic, all over the city.
• 27:37
  SPEAKER_02: He has a great account, too,
• 27:38
  SPEAKER_02: because he's constantly just going up to people and talking to them or whatever.
• 27:42
  SPEAKER_02: But this is an amazing place to live.
• 27:46
  SPEAKER_02: I'm like, what is going on?
• 27:48
  SPEAKER_02: It doesn't make any sense.
• 27:49
  SPEAKER_02: It's an amazing city, and it still has its faults.
• 27:54
  SPEAKER_02: It's the same thing when people shit on Miami.
• 27:57
  SPEAKER_02: I'm like, Miami is amazing.
• 28:00
  SPEAKER_02: Like, yes, every city has its, like, high parts and then low parts.
• 28:05
  SPEAKER_02: Like, what is going on?
• 28:06
  SPEAKER_02: But, like,
• 28:07
  SPEAKER_02: I feel like people here are kind of like,
• 28:11
  SPEAKER_02: we're good and we don't need to, like, brag about it.
• 28:14
  SPEAKER_00: You know what I mean?
• 28:14
  SPEAKER_02: Like, and I'm like, oh,
• 28:15
  SPEAKER_01: this is so funny.
• 28:16
  SPEAKER_02: Like, I'm more like, oh, I'm so proud to be here.
• 28:18
  SPEAKER_02: Like, I go home to New York and people are like, oh, are you surviving?
• 28:22
  SPEAKER_02: I'm like, do you know it is 65 degrees almost every day and it is hot in the afternoon?
• 28:28
  SPEAKER_02: So, like, I mean, I have a cold right now, but it is amazing.
• 28:31
  SPEAKER_02: The vitamin D that I'm getting is like, this is amazing.
• 28:35
  SPEAKER_02: I don't know.
• 28:36
  SPEAKER_02: It's just so funny.
• 28:37
  SPEAKER_01: Yeah.
• 28:38
  SPEAKER_01: I think in New York,
• 28:39
  SPEAKER_01: it's with the young people who are native New Yorkers or have been in the city
• 28:45
  SPEAKER_01: and really engage with their neighborhoods and the local culture.
• 28:49
  SPEAKER_01: It's like they invite people.
• 28:52
  SPEAKER_01: Immigrants are always welcome in New York.
• 28:55
  SPEAKER_01: People from different countries, always welcome because they add to the culture.
• 29:00
  SPEAKER_01: They add to the food.
• 29:02
  SPEAKER_01: They add, like,
• 29:03
  SPEAKER_01: I live at Queens is the world's bureau because the most languages in
• 29:09
  SPEAKER_01: the square foot area are spoken in Queens.
• 29:12
  SPEAKER_01: And it's awesome.
• 29:14
  SPEAKER_01: And I keep quiet about Queens because I don't, I'm like, move to Manhattan.
• 29:18
  SPEAKER_01: It's great.
• 29:20
  SPEAKER_01: But not Queens.
• 29:22
  SPEAKER_01: But when people from,
• 29:24
  SPEAKER_01: what is it,
• 29:25
  SPEAKER_01: immigrants from other parts of the United States move to New York,
• 29:31
  SPEAKER_01: you'll see their comments section.
• 29:32
  SPEAKER_01: It's always go back to Ohio.
• 29:34
  SPEAKER_01: If they complain an itty tiny little bit,
• 29:37
  SPEAKER_01: maybe they're just like,
• 29:39
  SPEAKER_01: my street smells like trash, which The streets always smell like trash in New York.
• 29:44
  SPEAKER_01: The comments are, go back to Ohio.
• 29:45
  SPEAKER_01: We don't want you here.
• 29:46
  SPEAKER_01: Go back to Ohio.
• 29:47
  SPEAKER_01: Go back to Ohio.
• 29:49
  SPEAKER_01: Immigrants are welcome.
• 29:51
  SPEAKER_01: Emigrants are tentatively welcome, but you're on extremely thin ice.
• 29:59
  SPEAKER_01: Another thing I thought of while you guys were talking was Victoria Paris,
• 30:04
  SPEAKER_01: who was a content creator who started in New York.
• 30:07
  SPEAKER_01: And New York was very much a part of her brand.
• 30:10
  SPEAKER_01: I think her handle was OnlyLivingGirlInNewYork off of, was it?
• 30:15
  SPEAKER_01: I forgot about that.
• 30:18
  SPEAKER_01: Right.
• 30:18
  SPEAKER_01: Wrong.
• 30:19
  SPEAKER_01: But I think she went to NYU or Pace.
• 30:21
  SPEAKER_01: She then moved to L.A. where she currently lives.
• 30:24
  SPEAKER_01: And she recently visited New York and she said,
• 30:27
  SPEAKER_01: my content is so much better in New York because she She does vlogs and she goes,
• 30:32
  SPEAKER_01: I can do so much in a single day in New York.
• 30:35
  SPEAKER_01: And my New York vlogs are amazing because I'm able to like hop around,
• 30:39
  SPEAKER_01: take the subway and do 10 different things in the day.
• 30:42
  SPEAKER_01: In LA, it takes me an hour to get everywhere.
• 30:45
  SPEAKER_01: And my vlogs are like me doing three things in a single day.
• 30:49
  SPEAKER_01: And she's like, I would never move back.
• 30:51
  SPEAKER_01: But the content is just too good in New York.
• 30:54
  SPEAKER_01: You know,
• 30:54
  SPEAKER_01: when I was
• 30:55
  SPEAKER_02: to that point, Emma, you actually are making like
• 31:01
  SPEAKER_02: New York is like,
• 31:03
  SPEAKER_02: and I dropped this into the chat too,
• 31:04
  SPEAKER_02: but like the grit of it,
• 31:06
  SPEAKER_02: like if you have lived there, okay,
• 31:10
  SPEAKER_02: there is a grit of it that is a shared human experience that is kind
• 31:15
  SPEAKER_02: of highly unique, I think, compared to other places.
• 31:19
  SPEAKER_02: Like you don't see it as much and like people have to struggle and like,
• 31:23
  SPEAKER_02: We know that when there's a shared human experience, people gather around it.
• 31:27
  SPEAKER_02: A couple weeks ago,
• 31:28
  SPEAKER_02: we talked about the loneliness influencer kind of thing, that feeling of loneliness.
• 31:34
  SPEAKER_02: I think that if you are a content creator in New York,
• 31:36
  SPEAKER_02: what's kind of amazing is that you can Very easily connect the high and the low.
• 31:43
  SPEAKER_02: You can be like, I'm really, really wealthy, but I'm still struggling.
• 31:49
  SPEAKER_02: I'm really wealthy and I'm lonely.
• 31:51
  SPEAKER_02: I'm a fashion influencer and I'm the highest fashion,
• 31:55
  SPEAKER_02: but I got stuck in the rain too and we all got stuck in that rain and we're all
• 31:59
  SPEAKER_02: the nor'easter.
• 32:00
  SPEAKER_02: A really great shared experience was Hurricane Sandy.
• 32:03
  SPEAKER_02: That was Like I was in the city for that and it was so wild.
• 32:08
  SPEAKER_02: Like my apartment was on the Upper East Side.
• 32:10
  SPEAKER_02: Jeff's was down in Gramercy.
• 32:13
  SPEAKER_02: And like from 14th Street below,
• 32:15
  SPEAKER_02: if you guys can imagine this, there was no electricity, nothing.
• 32:19
  SPEAKER_02: And we did this like great migration up from downtown
• 32:23
  SPEAKER_02: where it was like literally like in a day or two,
• 32:26
  SPEAKER_02: it was just like, oh my God, the wild west.
• 32:27
  SPEAKER_02: Like there's nothing, like no electricity.
• 32:30
  SPEAKER_02: We walked up to my apartment, okay, like, you know,
• 32:37
  SPEAKER_02: My local sushi spot that had no, it was like always empty.
• 32:41
  SPEAKER_02: Like I could go in at any time.
• 32:43
  SPEAKER_02: There was like a line for the first time ever.
• 32:45
  SPEAKER_02: And it was just this shared experience that like,
• 32:48
  SPEAKER_02: it doesn't matter how rich you were,
• 32:49
  SPEAKER_02: like how whatever, like Being in the city for that.
• 32:56
  SPEAKER_02: Again, the same thing with the boroughs too.
• 32:58
  SPEAKER_02: I love Brooklyn.
• 33:00
  SPEAKER_02: You and I hail from Long Island.
• 33:03
  SPEAKER_02: There's a whole through line there.
• 33:06
  SPEAKER_02: You know what I mean?
• 33:08
  SPEAKER_02: But there is this collective high-low sharing where you can be both aspirational and relatable.
• 33:17
  SPEAKER_02: And I think that that really lands in New York.
• 33:21
  SPEAKER_01: Oh, I think that's totally—yeah, I think that's right.
• 33:25
  SPEAKER_01: Like, if you go on the subway, you see all walks of life.
• 33:29
  SPEAKER_01: Yeah.
• 33:30
  SPEAKER_01: I know, like,
• 33:31
  SPEAKER_01: when Michael Bloomberg was mayor,
• 33:32
  SPEAKER_01: he famously, you know, bragged about taking the subway every day.
• 33:37
  SPEAKER_01: But, yeah, and I think because it's so many people in such a small— I'm nervous about it.
• 33:45
  SPEAKER_01: I don't like it.
• 34:10
  SPEAKER_02: They're going to fucking try.
• 34:12
  SPEAKER_01: Yeah.
• 34:14
  SPEAKER_01: But, like, they tried to do a show about the Diamond District online.
• 34:18
  SPEAKER_01: Like, Little Micro Series and that didn't work out.
• 34:21
  SPEAKER_01: But, like, they're just trying, experimenting as much New York content as possible, which...
• 34:29
  SPEAKER_01: Yeah, I'm like a little bit nervous.
• 34:32
  SPEAKER_01: There's also so many college students in New York.
• 34:34
  SPEAKER_01: It's just so ripe.
• 34:36
  SPEAKER_02: Yeah, well, and that's theater.
• 34:37
  SPEAKER_02: I mean, I feel like theater itself is like, you know, Broadway.
• 34:44
  SPEAKER_02: Like, there's so much talent.
• 34:46
  SPEAKER_02: There's Lincoln Center.
• 34:48
  SPEAKER_02: There's like,
• 34:50
  SPEAKER_02: The Rockettes,
• 34:51
  SPEAKER_02: there's,
• 34:52
  SPEAKER_02: you know, like,
• 34:53
  SPEAKER_02: the Broadcast Center of,
• 34:55
  SPEAKER_02: like, that's where NBC is, Rockefeller Center, like, the Christmas tree.
• 34:58
  SPEAKER_02: Yeah, there's a lot of media.
• 34:59
  SPEAKER_00: I think that's something that can't be overlooked to, like,
• 35:02
  SPEAKER_00: a lot of traditional media and publications,
• 35:05
  SPEAKER_00: which were some of the first to adopt these online formats.
• 35:09
  SPEAKER_00: Like, Condé Nast did Vogue 73 Questions,
• 35:11
  SPEAKER_00: and now the Elgo Press Tour is kind of the standard thing.
• 35:14
  SPEAKER_00: And so I think...
• 35:16
  SPEAKER_00: And it's kind of like the myth of the social media intern.
• 35:19
  SPEAKER_00: It's like, oh, who let the social media intern tweet this?
• 35:21
  SPEAKER_00: And it's like, no,
• 35:22
  SPEAKER_00: I'm a 35-year-old professional, the head of social, and I'm very good at what I do.
• 35:26
  SPEAKER_00: I think that there's kind of a misconception that because there's shows
• 35:30
  SPEAKER_00: that are very lo-fi, that it's just man on the street.
• 35:33
  SPEAKER_00: But there's also a lot of media talent in New York who might be doing some
• 35:36
  SPEAKER_00: of these things as a side hustle while they work their way up at
• 35:39
  SPEAKER_00: a more traditional corporation.
• 35:42
  SPEAKER_00: I love a side hustle.
• 35:43
  SPEAKER_00: I mean, Emma knows that.
• 35:45
  SPEAKER_01: I mean, NBC, again, NBC started as radio.
• 35:48
  SPEAKER_02: And then it, you know, and then it turned into television and then color television.
• 35:54
  SPEAKER_02: And like, you know, I think ABC was the first color.
• 35:58
  SPEAKER_02: I feel like it was like the Wonderful World of Disney.
• 36:01
  SPEAKER_02: Or I don't know if that was actually ABC.
• 36:02
  SPEAKER_02: I don't know where it was, but I feel like NBC might have been the first broadcast with color.
• 36:07
  SPEAKER_02: But it is like, there's some magic to it.
• 36:09
  SPEAKER_00: That makes sense with the Peacock logo.
• 36:12
  SPEAKER_01: Mm-hmm.
• 36:12
  SPEAKER_02: Yeah, New York, I know, I should know as a page.
• 36:15
  SPEAKER_02: You should.
• 36:17
  SPEAKER_02: I think we were the first with color.
• 36:19
  SPEAKER_02: But I mean, like, you know, Wizard of Oz was the first film in color.
• 36:22
  SPEAKER_02: It goes from black and white to color from the, I think that was in the 30s.
• 36:28
  SPEAKER_02: But New York has the receipts also,
• 36:32
  SPEAKER_02: which is kind of like,
• 36:34
  SPEAKER_02: and again, I do think Very deeply I say this to young people I mentor.
• 36:40
  SPEAKER_02: If you ever have a chance to live in New York, you should.
• 36:43
  SPEAKER_02: If you have the grit for it and you want to do it and
• 36:47
  SPEAKER_02: the opportunity presents itself because I do think it is such a place that a lot
• 36:54
  SPEAKER_02: of people, it is transient too.
• 36:55
  SPEAKER_02: A lot of people come in and then they leave and I believe you guys, I follow all these
• 37:02
  SPEAKER_02: I have my mom influencers now that are on the Upper East Side.
• 37:05
  SPEAKER_02: I came across Barbara Corcoran's daughter-in-law.
• 37:09
  SPEAKER_02: I would love to have my family on the Upper East Side now.
• 37:14
  SPEAKER_02: Maybe.
• 37:15
  SPEAKER_02: I feel like I could hang.
• 37:16
  SPEAKER_02: I don't know.
• 37:17
  SPEAKER_02: I'd have to really increase my income.
• 37:21
  SPEAKER_02: I just think that I, like, love the idea of being in the city with my kids, too.
• 37:26
  SPEAKER_02: I don't know.
• 37:27
  SPEAKER_02: Lucy and I have plans for coming in, like, the first week of November.
• 37:30
  SPEAKER_02: We're supposed to go out to, like, Long Island right away.
• 37:32
  SPEAKER_02: I'm like, how can I get, like, a night or two
• 37:36
  SPEAKER_01: in the city?
• 37:40
  SPEAKER_01: But yeah, it'll be interesting to your point about New York being so transient.
• 37:45
  SPEAKER_01: I could see this all kind of being over in five years as a lot
• 37:49
  SPEAKER_01: of these content creators move on to the next stage of their lives.
• 37:53
  SPEAKER_02: They'll go to Tokyo.
• 37:55
  SPEAKER_01: They'll go to Paris.
• 37:56
  SPEAKER_02: Paris is getting the same treatment.
• 37:58
  SPEAKER_02: Paris is getting sucked.
• 38:01
  SPEAKER_01: But it'll be interesting.
• 38:02
  SPEAKER_01: And in the meantime, the New York natives are a little bit cranky about it.
• 38:07
  SPEAKER_01: But thank you guys so much.
• 38:10
  SPEAKER_01: And we'll be back next week.
• 38:12
  SPEAKER_01: Yay.
• 38:13
  SPEAKER_01: Thank you.
• 38:13
  SPEAKER_01: Bye.
• 38:13
  SPEAKER_01: Bye.