Joy Keene: Game Development Association Executive Director on the impact of the rebate

Early Edition with Ryan Bridge · Jul 9, 2025 · 3m · transcript

A tax rebate scheme's helped boost the number of people employed in the video game sector by more than 20%.

The four-year, $160 million Game Development Sector Rebate allows eligible studios to claim back 20% of their spend.

Forty studios will receive a share of $22.4 million this year, for its second year.

Game Development Association Executive Director Joy Keene told Andrew Dickens the sector's booming compared to a few years ago.

She says it's been a game-changer, as a lot of New Zealand studios were looking to move to Australia because of their rebate.

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