Latest / Punk CX: Customer Experience Insights with Adrian Swinscoe
Customer experience (CX) leaders will become the engagement quarterbacks of the future - Interview with Mike Murchison of Ada
Today’s interview is with Mike Murchison, co-founder and CEO of Ada, a leading customer service automation provider. Mike joins me today to talk about how the conventional customer experience playbook is outdated, why brands should be talking to their customers more as they grow (not less), a view on the future of customer experience, what service and support teams will do in the future and how CX leaders are likely to be the quarterbacks of the future.
This interview follows on from my recent interview – There’s no point having a fast bike, if you don’t know how to ride it – Interview with…
The skinny
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