Latest / Drip Talk by Boshart / Marketing in the Age of AI

Transcript

Marketing in the Age of AI · Drip Talk by Boshart

• 0:00
  SPEAKER_03: Okay, guys, welcome to Drip Talk.
• 0:02
  SPEAKER_03: Thanks for joining me today.
• 0:03
  SPEAKER_03: So this is just a little bit different.
• 0:04
  SPEAKER_03: We're trying a panel style.
• 0:05
  SPEAKER_03: So we have a couple extra people here with us today.
• 0:08
  SPEAKER_03: So why don't we go around the circle and you can introduce yourselves and tell us a little bit about you if you wanted to start.
• 0:13
  SPEAKER_00: Hi, I'm Aidan.
• 0:14
  SPEAKER_00: I'm the graphic and packaging coordinator here at Beauchart Industries.
• 0:17
  SPEAKER_00: I've been here for about six months after graduating from the graphic design program.
• 0:23
  SPEAKER_00: And I've been working in graphic design and marketing for about three to four years.
• 0:27
  SPEAKER_01: Hi, I'm Casey.
• 0:28
  SPEAKER_01: I'm the product data and packaging design coordinator.
• 0:32
  SPEAKER_01: I've been here for about six months.
• 0:34
  SPEAKER_01: I just graduated in April from the Advertising and Marketing Communications Program at Georgia.
• 0:39
  SPEAKER_02: Hi, I'm Kira.
• 0:40
  SPEAKER_02: I'm the marketing projects coordinator here at Bowshar.
• 0:43
  SPEAKER_02: I've been here for just over six months, but I've been working in the industry for three to four years.
• 0:47
  SPEAKER_02: Thanks for having us.
• 0:49
  SPEAKER_03: Sounds great.
• 0:49
  SPEAKER_03: So this episode is going to touch on AI and marketing.
• 0:54
  SPEAKER_03: So you all, as we just heard, are newer to the industry.
• 1:00
  SPEAKER_03: I know Aiden, you said three years, but you all recently went to school.
• 1:03
  SPEAKER_03: So that's a little bit different than how when I went to school, AI didn't exist.
• 1:08
  SPEAKER_03: So we kind of want your perspectives on how AI has changed marketing and how you learned it in school and how you've applied it to marketing now.
• 1:18
  SPEAKER_03: So uh we'll start with a couple of questions and we'll we'll go from there.
• 1:21
  SPEAKER_03: So the first thing let's talk about, Casey, if you want to kind of touch on that you went to school during when AI was becoming more accessible, right?
• 1:31
  SPEAKER_03: So how much did AI actually play a role in your education?
• 1:36
  SPEAKER_01: I think I had a pretty unique and interesting experience in school.
• 1:40
  SPEAKER_01: Since I just graduated in April, it was definitely becoming more prevalent while I was in school.
• 1:45
  SPEAKER_01: My first semester and my last semester were very, very different in terms of AI.
• 1:50
  SPEAKER_01: Uh my first semester, it was a very new thing, not many people were using it, all of the professors hated it.
• 1:55
  SPEAKER_01: But by my last semester, it was a part of almost every single project we were doing.
• 2:01
  SPEAKER_01: Um we were encouraged by our professors to use it because I think people realized that it's changing marketing as a whole.
• 2:09
  SPEAKER_01: And you just went we were supposed to learn it so that we knew how to go about it in the future.
• 2:16
  SPEAKER_03: Right, for sure.
• 2:17
  SPEAKER_03: Does anybody have anything else to touch on for that one?
• 2:20
  SPEAKER_02: Yeah, just as a difference being three years after Casey sorry, three years before Casey graduating, um, it was completely different from our standpoint.
• 2:30
  SPEAKER_02: It was a brand new thing, kind of scared of it, scared of plagiarism.
• 2:33
  SPEAKER_02: That was a big thing for us.
• 2:35
  SPEAKER_02: Um, but it was just showing um us how to use it properly for speeding up the timelines of our projects that didn't need to be correct information, right?
• 2:46
  SPEAKER_02: But just helping us design properly.
• 2:48
  SPEAKER_03: Right.
• 2:49
  SPEAKER_03: Because you would have the perspective of it's new, not really sure what's happening yet, or Casey, you would have the perspective of you've had a couple more years to really dig into what AI can do in marketing, right?
• 3:03
  SPEAKER_03: So do you think that students entering the workforce now have an advantage growing up with AI, or do you think that is more of a disadvantage?
• 3:12
  SPEAKER_01: I think it's a different difficult question because it's a bit of both.
• 3:16
  SPEAKER_01: It depends on how much access they had to AI.
• 3:19
  SPEAKER_01: Um a certain amount could be helpful, it gives you a good foundation, and you'll know how to like prompt the AI to give you the answer that you're looking for.
• 3:28
  SPEAKER_01: But you also have to think like students right now in grade eight, they're able to use it for their science fair projects.
• 3:35
  SPEAKER_01: They're gonna have it throughout high school, throughout post-secondary.
• 3:39
  SPEAKER_01: And it's a question of if they're still able to learn how to uh research and do tasks like that as well throughout their schooling.
• 3:50
  SPEAKER_03: Yeah, for sure.
• 3:51
  SPEAKER_03: It's it's difficult.
• 3:53
  SPEAKER_03: I think it's turning into it's not a supporter.
• 3:56
  SPEAKER_03: A lot of people are using it as a their whole brain, right?
• 4:01
  SPEAKER_03: It's taking over their thought process.
• 4:02
  SPEAKER_03: So how do you use it properly, right?
• 4:04
  SPEAKER_03: That's kind of what we want to talk about in regards to marketing.
• 4:08
  SPEAKER_03: So I guess we're seeing it more and more.
• 4:10
  SPEAKER_03: That's becoming more of a thing.
• 4:12
  SPEAKER_03: It's on social media, it's on websites, it's everywhere, right?
• 4:15
  SPEAKER_03: So do you think that consumers are getting tired of it?
• 4:18
  SPEAKER_03: And if they aren't yet, do you think they are going to start getting tired of it?
• 4:23
  SPEAKER_01: Absolutely.
• 4:23
  SPEAKER_01: We're definitely seeing AI in almost every single space now.
• 4:28
  SPEAKER_01: And there's it's very much being linked to the growth of AI and the growing consumer AI fatigue.
• 4:37
  SPEAKER_01: People want to know where that they're they're the media they're consuming is from humans.
• 4:43
  SPEAKER_01: And it's going so far as a large group of people are now boycotting events and companies that are using it.
• 4:49
  SPEAKER_03: So, Kira, maybe do you want to touch on do you think consumers are beginning to value that authentic, imperfect content, right?
• 4:56
  SPEAKER_03: Because AI, it's producing, it's it's perfect.
• 4:59
  SPEAKER_03: It might look like similar things, right?
• 5:02
  SPEAKER_03: Do you think people are going to start to value that a little bit more when they see real authentic posts and stuff like that?
• 5:09
  SPEAKER_02: Yes, I think they will value it more.
• 5:11
  SPEAKER_02: Um, even just seeing like the inside of the company, like the day-to-day stuff, they can actually see what it is like in true humans.
• 5:20
  SPEAKER_02: Um, but I do think there is a side for the polished marketing.
• 5:23
  SPEAKER_02: Um, when it comes to campaigns and some launches and things like that, you want the polished, fine-looking marketing stuff that can be done by AI or marketing.
• 5:32
  SPEAKER_03: Right.
• 5:32
  SPEAKER_02: But it's definitely valued for building that trust between so what I'm hearing is you think that there is a time and a place.
• 5:39
  SPEAKER_03: Yeah.
• 5:40
  SPEAKER_03: It doesn't have to necessarily be that you never use it or you always use it.
• 5:43
  SPEAKER_03: Yeah.
• 5:44
  SPEAKER_03: But it should be when is it appropriate and when do you maybe take a step back and try more of an authentic look.
• 5:50
  SPEAKER_03: Don't always rely heavily on it, right?
• 5:53
  SPEAKER_03: So Ada, maybe if you want to touch on if you think brands will eventually start advertising that their content is not AI generated as a selling point.
• 6:03
  SPEAKER_00: I think they will because they want to build a relationship with their customers and the people they deal with.
• 6:10
  SPEAKER_00: Just sort of knowing that this is a human-made product, service, whatever it might be, that they want to have that as a selling point so people are not confused as if what they're going to get or receive will be something different.
• 6:22
  SPEAKER_00: And there's a lot of that going around.
• 6:24
  SPEAKER_00: And you see it a lot with people with AI, they get disappointed because it was altered and not exactly what they wanted.
• 6:30
  SPEAKER_00: So I think if customers are trying or brands are trying to build that like customer loyalty, they're going to rely heavily on showing that this is exactly what we do.
• 6:38
  SPEAKER_03: Right.
• 6:38
  SPEAKER_03: People, it's just like a family-run business.
• 6:41
  SPEAKER_03: You look at that as, oh, you started with your family, people appreciate that.
• 6:45
  SPEAKER_03: It's kind of the same similar thing, right?
• 6:47
  SPEAKER_03: Where you start to see the authentic.
• 6:49
  SPEAKER_03: And I don't necessarily think that means that you have to have this large marketing group in your team either.
• 6:55
  SPEAKER_03: There are different ways that you can set yourself apart, but not necessarily use AI-generated stuff as well, right?
• 7:03
  SPEAKER_03: So, Aiden, if you also maybe want to talk about one of the biggest concerns with AI right now is that a lot of it starts to look and sound the same, right?
• 7:13
  SPEAKER_03: Do you think brands are beginning to lose their identity and their individuality?
• 7:18
  SPEAKER_00: I do think brands to an extent are losing a bit of their identity because they're only putting in very vague prompts sometimes.
• 7:26
  SPEAKER_00: So a lot of the results are coming back the same, and then they are just using that.
• 7:30
  SPEAKER_00: There's not a lot of back and forth and fine-tuning what they want.
• 7:33
  SPEAKER_00: And also if brands don't have true defined brand guidelines or defined usages, then they will then continuously see a lot of the same things over and over again.
• 7:45
  SPEAKER_03: Right.
• 7:45
  SPEAKER_03: Same fonts, same color schemes.
• 7:48
  SPEAKER_03: It's just going to start to spit out the same information because it doesn't know that you're not with that other company that they already did something with, right?
• 7:55
  SPEAKER_03: So there isn't a lot of that.
• 7:56
  SPEAKER_03: Does anybody else have anything to touch on with that one?
• 7:58
  SPEAKER_03: I know that's a big thing that we're seeing a lot of, right?
• 8:01
  SPEAKER_01: Yeah.
• 8:01
  SPEAKER_01: And I think it it makes it really easy for a consumer to see a poster or something and say, that was made with AI immediately.
• 8:10
  SPEAKER_01: They'll know.
• 8:11
  SPEAKER_01: Yeah, you can tell.
• 8:12
  SPEAKER_03: It's just what Aiden said.
• 8:14
  SPEAKER_03: It just spits out, you're giving it a very broad, so it's just going to give you a broad thing back, right?
• 8:20
  SPEAKER_03: Okay, so maybe let's talk about then.
• 8:22
  SPEAKER_03: We put a lot of personality into our marketing.
• 8:25
  SPEAKER_03: So we do, you know, humor and employee videos and all of that kind of stuff.
• 8:29
  SPEAKER_03: Do you think I AI could ever recreate that?
• 8:31
  SPEAKER_03: So Kira, you touched on the human side.
• 8:34
  SPEAKER_03: Do we ever think that that's ever going to get replaced by AI?
• 8:38
  SPEAKER_02: No, I don't think the human emotion side of it will be able to be replaced.
• 8:42
  SPEAKER_02: It understands the information it's giving you to a point, but it doesn't feel the emotion the same way that humans do.
• 8:49
  SPEAKER_03: Like how do you replicate that?
• 8:51
  unknown: Yeah.
• 8:52
  SPEAKER_03: Right?
• 8:52
  SPEAKER_03: I hope that they never have the ability to understand what you know what different co-workers are doing and all that kind of stuff, right?
• 9:01
  SPEAKER_03: So maybe thinking back even just a few years ago, AI wasn't nearly as integrated into our work.
• 9:08
  SPEAKER_03: Where do you think marketing will be five years from now, Kira?
• 9:11
  SPEAKER_03: If you want to maybe start with that one.
• 9:12
  SPEAKER_02: Yeah, just leading off the last point, I think it will become even more personalized.
• 9:16
  SPEAKER_02: I think we'll get into more like handmade stuff.
• 9:19
  unknown: Okay.
• 9:20
  SPEAKER_02: Kind of valuing the work of people.
• 9:22
  SPEAKER_02: And I think AI will be used more as a tool in our everyday stuff.
• 9:26
  SPEAKER_02: Kind of how we're developing now.
• 9:27
  SPEAKER_02: I feel like we're trying to stick to using it as a tool or more data stuff needed that way, like data organization and things like that, but not in our creative side of work.
• 9:37
  SPEAKER_03: Right, for sure.
• 9:38
  SPEAKER_03: Anyone else have anything to touch on that?
• 9:40
  SPEAKER_01: I think it's really gonna balance out.
• 9:42
  SPEAKER_01: Everyone's using it now because it's new and shiny.
• 9:46
  SPEAKER_01: But people will soon start to realize that this is just a tool to help and it'll just help us do our work easier and more efficiently.
• 9:54
  SPEAKER_01: Right, for sure.
• 9:55
  SPEAKER_03: So, Aiden, what areas of marketing do you think AI will completely transform?
• 10:00
  SPEAKER_03: If we're saying it's not going to touch the human side, what side do you think it will completely transform?
• 10:05
  SPEAKER_00: It could touch a bunch of different areas in marketing.
• 10:07
  SPEAKER_00: I think the main one is going to be the copywriting and a little bit more of those tasks that can be automated.
• 10:13
  SPEAKER_00: We've seen it take a lot of like large data sources and then consolidate them down and make them easier to type digest.
• 10:20
  SPEAKER_00: Right.
• 10:21
  SPEAKER_00: So I think it's different things along those lines, just taking large bodies of information or things you want it to include and then filling it with the text that you need.
• 10:30
  SPEAKER_00: So I think that's one area it could really affect.
• 10:33
  SPEAKER_03: Right.
• 10:33
  SPEAKER_03: So then do you think that some marketing skills like graphic design, photography, copyright, all that kind of stuff, you just mentioned that one, but do you think it'll become more or less valuable then?
• 10:43
  SPEAKER_00: I do think those skills become more valuable because people want to see things that were created by other people.
• 10:49
  SPEAKER_00: There's value to that to see that it wasn't a computer program making anything.
• 10:54
  SPEAKER_00: Somebody took the time to find a way to make the desired result, whatever it might be.
• 10:59
  SPEAKER_00: And I just think that that holds a lot of weight the more and more things become AI created by seeing things that are real, that people had a hand in, not just putting in a prompt, that people will like to see that.
• 11:13
  SPEAKER_03: Right, for sure.
• 11:14
  SPEAKER_03: So, Casey, do you want to talk about what marketing tasks do you think AI can already do better and faster than humans?
• 11:22
  SPEAKER_01: Um I think that AI is really useful in some of the smaller, more time-consuming tasks.
• 11:30
  SPEAKER_01: Like it's really helpful in organizing Excel sheets or data, stuff like that.
• 11:36
  SPEAKER_01: People can, especially marketers, can use it for those.
• 11:39
  SPEAKER_03: Right.
• 11:40
  SPEAKER_03: And I think it's important that you can use it to help you, but it shouldn't be doing the full work for you.
• 11:47
  SPEAKER_03: So if you do ask it to help create, let's say, a social media caption, maybe it gives you a couple of ideas, but you shouldn't just post that full thing, right?
• 11:56
  SPEAKER_03: You can tell some AI, a lot of the platforms put hyphens in.
• 12:01
  SPEAKER_03: You can really start to tell that that is probably an AI-generated social media caption, right?
• 12:06
  SPEAKER_03: So continue to use that as help, but don't just copy and paste it into your social post, right?
• 12:13
  SPEAKER_01: Yes.
• 12:14
  SPEAKER_01: And and that dash you were talking about.
• 12:16
  SPEAKER_01: Most people you talk to, they don't know where to find that on their computer.
• 12:19
  SPEAKER_01: So it's really easy to tell when an AI is writing something.
• 12:23
  SPEAKER_01: Right.
• 12:23
  SPEAKER_03: And all of a sudden humans just start using it all the time.
• 12:25
  SPEAKER_03: It's like, is that really?
• 12:27
  SPEAKER_03: Do you know what that means?
• 12:28
  SPEAKER_03: I don't believe I ever learned that in school to talk that way.
• 12:31
  SPEAKER_03: So it just shows you that there's small ways to really differentiate between if it is AI.
• 12:37
  SPEAKER_03: And because it's becoming more and more popular, you start to notice the similarities, right?
• 12:42
  SPEAKER_03: You can scroll on your Facebook page and see how many different people have used it.
• 12:46
  SPEAKER_03: And there's small ways to tell, right?
• 12:48
  SPEAKER_03: Aiden, what is one thing you believe AI will never be able to replace in marketing?
• 12:53
  SPEAKER_00: One thing I think it won't be able to replace is just innovative creativity, just the way people will continuously play with an idea or find new ideas from testing something out.
• 13:04
  SPEAKER_00: That creativity aspect of just the human nature is something that I don't think it can replicate because people always have a lot of just free-forming ideas that come out of nowhere, and AI focuses a lot more on the things it's been given and what it it can pull from.
• 13:21
  SPEAKER_00: Whereas people by nature just like to play and see what works and what doesn't.
• 13:25
  SPEAKER_00: So I think out of all the things, that would be the one that sticks out to me.
• 13:28
  SPEAKER_03: Aaron Powell Do you think, though, if students are learning it in school that then they're hindering from being creative, that we're not embracing it as much or it's being encouraged as much then if we're starting to use AI a little earlier in our education?
• 13:44
  SPEAKER_00: I do think like critical thinking and just different things along that line is being inhibited by AI, that people aren't thinking as much, especially people like kids in school, are using it as the first step versus you have the idea and you're using it as more of an execution part or tool.
• 14:04
  SPEAKER_00: So I think that that's something that's really affecting people that are growing up with it versus people who always had the initial thought first and then went into the execution versus just growing up right with it and immediately jumping there.
• 14:18
  SPEAKER_00: I think the critical thinking and just yeah, the innovative mind is not as predominant in a lot of people now.
• 14:25
  SPEAKER_03: Aaron Powell Right.
• 14:25
  SPEAKER_03: We we want you to think first, right?
• 14:28
  SPEAKER_03: Don't let ChatGPT or whatever it is think for you.
• 14:32
  SPEAKER_03: It can help you.
• 14:33
  SPEAKER_03: But think first.
• 14:36
  SPEAKER_03: So where would you say that you draw the line then between using AI as a creative tool and letting AI do the creative work for you?
• 14:43
  SPEAKER_00: Aaron Ross Powell I think it comes down to are you having the original thoughts and are you coming up with um the ideas that you want versus just putting a bunch of words in and then taking the idea it's giving you?
• 15:00
  SPEAKER_00: You're not going back and forth with it all, you're just taking it for its initial truth.
• 15:05
  SPEAKER_00: And I think that the line when it stops becoming a tool where it can automate tasks or add something to a project that already exists, where it's just doing all of the work becomes the line in the sand that I would draw.
• 15:18
  SPEAKER_03: Yeah, it's also there's dangers around is it giving you the truth?
• 15:22
  SPEAKER_03: So is it accurate what it's spitting back out at you?
• 15:25
  SPEAKER_03: If you're using it to help you identify your brand a little bit more, is it ensuring that there's somebody else out there that doesn't have similar brand colors or things like that, right?
• 15:35
  SPEAKER_03: So it can give you an answer, but how much are you then helping ensure that what you're getting back is correct and what should be used, right?
• 15:44
  SPEAKER_03: That I think that's really important.
• 15:45
  SPEAKER_03: So, Casey, do you want to talk about um AI can it can be incredibly helpful, right?
• 15:50
  SPEAKER_03: We've dis established that, but how often do we actually stop and think about the app, the information that we're feeding it?
• 15:57
  SPEAKER_03: So the information we are actually providing, right?
• 16:00
  SPEAKER_01: That's a really interesting question.
• 16:01
  SPEAKER_01: I think some people are really struggling lately with where you should draw the line of how much information you should be giving AI.
• 16:10
  SPEAKER_01: Because sometimes it is a very useful tool and you need to give it some information to get to the answer that you're wanting, but other times it's really creepy when you realize just how much this robot knows about you.
• 16:27
  SPEAKER_01: Um I I think it's something you really have to decide for yourself where your personal line is.
• 16:35
  SPEAKER_01: Um I about a year ago put an image of myself into ChatGPT to just generate an image for me.
• 16:43
  SPEAKER_01: Um and a few months later I asked it or I realized that now AI has a photo of me.
• 16:51
  SPEAKER_01: And so I did a little experiment.
• 16:52
  SPEAKER_01: I asked it to generate an image of what it thinks I look like.
• 16:56
  SPEAKER_01: And it gave me back a photo of a man.
• 16:58
  SPEAKER_01: And so some things it just doesn't keep the information of, but it also knows exactly what car I drive.
• 17:05
  SPEAKER_01: So you really have to decide for yourself what you're comfortable giving it.
• 17:10
  SPEAKER_01: It's it's just like how you have to keep yourself safe on the internet.
• 17:14
  SPEAKER_01: You have to keep yourself safe with AI.
• 17:16
  SPEAKER_03: Right.
• 17:16
  SPEAKER_03: You're you're totally right.
• 17:17
  SPEAKER_03: And I think people forget that because it's almost like having a conversation, right?
• 17:22
  SPEAKER_03: Like what we are doing right now.
• 17:23
  SPEAKER_03: It feels like, oh, you're my friend and you're helping me, robot and the internet, right?
• 17:28
  SPEAKER_03: And so people then start to feel comfortable with sharing that information.
• 17:32
  SPEAKER_03: But it doesn't just go away when you X out or you log off, right?
• 17:37
  SPEAKER_03: So you have to remember where is that information going?
• 17:40
  SPEAKER_03: And when you use it again, is it remembering?
• 17:44
  SPEAKER_03: So the next time when you ask a question, is it dictating it based off of another conversation you have?
• 17:49
  SPEAKER_03: It's it's very tricky.
• 17:51
  SPEAKER_03: And if you aren't, you didn't learn, a couple of you said that it was just coming up when you were in school, right?
• 17:56
  SPEAKER_03: So you're being thrown into it randomly.
• 17:59
  SPEAKER_03: It's like maybe you didn't learn the dangers, right?
• 18:02
  SPEAKER_03: And how to how to handle it correctly.
• 18:04
  SPEAKER_03: So, Kira, if you want to talk about how can businesses train AI tools to better understand their brand voice, style, and target audience.
• 18:12
  SPEAKER_02: Yeah, if they're needing to use AI, it's best to train it properly.
• 18:16
  SPEAKER_02: So entering in any brand guidelines, any color, fonts, anything you would like to use and stick to, um, filling it with a bunch of your messaging and your tone is a big part of it.
• 18:27
  SPEAKER_02: And then you can refer it back to say this in my tone, say this in my voice, and then it will actually word it the way that you've trained it to word it to.
• 18:35
  SPEAKER_02: Um, bots are great for that also if you have campaigns or certain projects, just working on like working with them exactly, and all the information will stay in there and continue to pull from that internal information.
• 18:46
  SPEAKER_03: Right.
• 18:46
  SPEAKER_03: I think that's a good point that you made there, that you do have to teach it, right?
• 18:50
  SPEAKER_03: So it's give if it's giving you something incorrect or something wrong, you do have to tell it.
• 18:54
  SPEAKER_03: Hey, I don't want you to ever use this font style or anything like that.
• 18:59
  SPEAKER_03: You do have to teach it.
• 19:00
  SPEAKER_03: Because what Aiden, you said is you're giving general.
• 19:02
  SPEAKER_03: If you want to start to teach it, you have to give it very strict guidelines, right?
• 19:08
  SPEAKER_03: And a lot of brands, we want to make sure that they stick to those brand guidelines.
• 19:11
  SPEAKER_03: We have certain things and and certain tools we use.
• 19:14
  SPEAKER_03: We'd want that to be reflective of that, right?
• 19:18
  SPEAKER_03: So, Casey, what's one mistake you see people making when they first start using AI for marketing?
• 19:24
  SPEAKER_01: One thing I've really noticed people doing when they first start with AI is assuming and being overly compliment confident that AI is gonna work perfectly every single time, that it's gonna give you exactly what you want when you give it a two-sentence prompt.
• 19:41
  SPEAKER_01: And the way you combat that is just to give it more information, give it exactly the instructions you want, give it everything it will need, and you'll find that most of the time you're gonna get the best possible outcome.
• 19:52
  SPEAKER_03: Right.
• 19:53
  SPEAKER_03: Does anybody have anything to touch on that?
• 19:54
  SPEAKER_03: I saw you nodding, so I think you agree, Kira.
• 19:56
  SPEAKER_03: So I agree with that.
• 19:57
  unknown: Yeah.
• 19:58
  SPEAKER_03: So then, Kira, maybe what are some simple low-cost ways business because businesses can make their marketing stand out without using AI.
• 20:07
  SPEAKER_02: Um, there's a lot of low-cost ways.
• 20:09
  SPEAKER_02: Um, Canva is great.
• 20:11
  SPEAKER_02: Uh, it's a free, there's a bunch of free platforms out there, but free platform where there's pre-made templates for like any holiday, anything event you have going on.
• 20:19
  SPEAKER_02: So you can pretty much spit in the information that you need to.
• 20:23
  SPEAKER_02: Again, that is where I would use chat.
• 20:25
  SPEAKER_02: If it you need to know what exactly needs to go on a poster, I would put the information into there and say, how do I lay this information out or what is missing?
• 20:32
  SPEAKER_02: Right.
• 20:32
  SPEAKER_02: And then it would be nice to design it and throw in Canva.
• 20:35
  SPEAKER_02: You can use both at the same time.
• 20:36
  SPEAKER_02: And it is also developing its own AI feature.
• 20:39
  SPEAKER_03: Right.
• 20:39
  SPEAKER_03: And Canva is a tool that you don't have to have gone to school for graphic design, right?
• 20:44
  SPEAKER_03: I know there's a lot of businesses out there that are smaller businesses that don't have a full marketing team.
• 20:49
  SPEAKER_03: And so it doesn't necessarily mean you have to have several years of skills.
• 20:54
  SPEAKER_03: There's other ways, and uh that just helps maybe a separate you from other businesses, right?
• 21:00
  SPEAKER_03: If you are not using AI for everything that you have to do for marketing, right?
• 21:06
  SPEAKER_03: So, what advice would you give to business owners who want to create engaging social media content, but doesn't have that background in marketing?
• 21:14
  SPEAKER_02: Um, for social media, clear branding is a big one.
• 21:17
  SPEAKER_02: Um, again, staying with that consistent branding and following trends, following the same people in your industry, even if the company's at a very large scale, just seeing what they're doing and kind of following it.
• 21:30
  SPEAKER_03: Right.
• 21:30
  SPEAKER_02: Following the trends, again, sticking to that clear branding is a big one.
• 21:34
  SPEAKER_03: And how do you recommend that somebody finds trends for social media, anything like that?
• 21:39
  SPEAKER_03: Is there somewhere to go?
• 21:41
  SPEAKER_02: Um, searching through TikTok, Instagram is great, searching for little tidbits that apply to your company so you can kind of be relatable.
• 21:48
  SPEAKER_02: Or again, if you're in office, just anything office related is really good.
• 21:52
  SPEAKER_03: Okay, so as we slowly start to wrap up here, is there anything advice you'd want to give to anybody?
• 21:57
  SPEAKER_03: Maybe it's somebody who uh owns a business right now that is looking into getting more into the marketing field, or somebody in school that is just coming up.
• 22:07
  SPEAKER_03: Is there any advice you'd want to leave them with?
• 22:09
  SPEAKER_02: Um yeah, there's a big one.
• 22:11
  SPEAKER_02: I feel like in school that business owners don't get is we learn trial and error.
• 22:15
  SPEAKER_02: We know it's gonna be a major thing and they go into it feeling scared to do trial and error and feel like they've failed.
• 22:21
  SPEAKER_02: But you really just have to keep pushing stuff out there.
• 22:23
  SPEAKER_02: I mean, you want it to be good quality, but you still have to keep pushing through it and finding what works for your company.
• 22:28
  SPEAKER_03: Right.
• 22:28
  SPEAKER_03: Casey, anything from you?
• 22:30
  SPEAKER_01: I just think the biggest thing is not to be afraid of AI, but also don't lean on it too much.
• 22:36
  SPEAKER_01: Do your research on AI and figure out how your business can use it properly.
• 22:41
  SPEAKER_00: Aidan.
• 22:42
  SPEAKER_00: I think it's just being able to adapt with changing times, but also still doing what feels right to you and never losing yourself in an ever-changing world.
• 22:53
  SPEAKER_03: Well, that's a great way to end it.
• 22:54
  SPEAKER_03: Okay, well, thanks guys for joining me today and hope you had fun.